But, I just don't see how you could get much free traffic from Facebook. I understand that it's like the most visited site on the internet, but who goes to facebook and does a search for businesses? Do people actually do that?
Or do they search for keywords like they do in Google? How does that work?
I guess the reason I can't see how it could be a good source of free traffic is because I don't think I have ever ended up on someone's Facebook fan page myself - like ever.
Come to think of it, I don't see how you get paid traffic from Facebook either. I know you can advertise on there and boost posts or whatever, but how does Facebook get those ads or posts in front of people's eyes? I don't think I've ever seen any ads or post on Facebook.
I guess I figured that most people use Facebook to connect and make friends, not to do searches and find businesses. Am I wrong?