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Brainstorming ! How to target petite size gals at Facebook?

by mengwarri
5 replies
The core advantage of Facebook is the accurate target .

Now I need target petite size gals , those gals shorter than 5'3" because our new clothes are made for short gals.

Are there good ways to target them? The platform is not limited at Facebook, but facebook has the priority.
Thank you!
#brainstorming #facebook #gals #petite #size #target
  • Profile picture of the author jogunn
    Try looking for groups that are for 'short' girls. It could at least provide an avenue for you to post in and get a better feel for if that market can be easily reached. I would think Instagram would be a better platform - you're in the fashion niche - your pieces can easily produce beautiful photographs, and your target audience could easily be reached through tags.
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    • Profile picture of the author Trankuility
      What page would a petit girl "like"? Target girls who like those pages.

      Set up a retargeting pixel on your site. Then create a fb ad with a headline targeting petit girls. Target the ad at girls who have a clothing buyers profile. This will bring mainly petit girls to your site. After a while you'll have enough to make your re targeting pixel active. Then create a lookalike audience based off that pixel. Create an ad for the retargeting and lookalike audiences.
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      • Profile picture of the author JohnCosmos
        Originally Posted by Trankuility View Post

        What page would a petit girl "like"? Target girls who like those pages.

        Set up a retargeting pixel on your site. Then create a fb ad with a headline targeting petit girls. Target the ad at girls who have a clothing buyers profile. This will bring mainly petit girls to your site. After a while you'll have enough to make your re targeting pixel active. Then create a lookalike audience based off that pixel. Create an ad for the retargeting and lookalike audiences.
        Excellent points on re-targeting, as well.
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  • Profile picture of the author JohnCosmos
    You can target brands that petite girls would be interested in already, your competitors.

    I am personally not familiar with existing brands that cater to short girls, but presumably you are. I can't think of any particular interests and activities off-hand that appeal to this demographic (unless you are selling to jockeys or gymnasts or something..) but there might be.

    I made a brief search just now and found 1 site about Petite Fashion that has over 40k Facebook followers. Perhaps you could target their readers with some Ad tests and use the Audience and Format/ Placement Insights to adjust.
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    I'm a Professional Social Media Manager at BELIEVE Social. I specialize in authentic social media posting and engagement. I am available for hire- WSO here: Full Service, Affordable Social Media Plans for Business and Branding , but I truly enjoy talking and sharing free tips and thoughts- That's what being social is all about! sales@believesocial.com

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  • Profile picture of the author mengwarri
    It's so nice of you, so professional of you!
    Thank you so much!
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    Fashion designer at www.ChicPieces.com
    Seeking the Internet marketing solution

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