I don't see anyone talking about Friend Life anywhere, which I find odd.
I joined because I was looking into using "Mylikes"- I decided not to for various reasons, but seeing a bunch of minor celebrities posting it on Facebook with good engagement I was intrigued.
When I went to signup for whatever account was needed to look at Likes/MyLikes, it said "Likes is now Friendlife." I signed up for an account. This was probably a few months ago.
For a platform that seems to have no one at all talking about it, it is very active. I've passively added around 5,000 friends and 10,000 followers. Whenever I post an update I get many likes, comments, and messages. This account is for a female fitness profile, and I have around 300 messages from people wanting to chat. There is a lot of activity, many people live-streaming, etc. It is easy to be matched with people with the same interests.
One thing I have noticed is I can't post any links. I've tried posting pics and adding links in description, but those are not shown. So functionally, it's a little like Instagram but with only 3 hashtags allowed in a post. I have a link to my instagram page in my bio.
For now I've just been passively building my following and have posted 20 updates over a few months.
Has anyone built a big following and used it to somehow promote a brand or get sponsorships or anything else to monetize these connections. When I searched these forums for "Friendlife" I even got 0 results.