FB Audience Insights - how accurate is the demographic data?

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How accurate is the demographic data of FB Audience Insights?

Feel free to share your opinion.
#accurate #audience #data #demographic #insights
  • Profile picture of the author Alex The Lion
    Remember, Facebook doesn't only sell ads to small business owners, they are a multi-billion dollar public company whose most prominent revenue model is ad sales to clients of all sizes, including small businesses and large corporations.

    If Facebook's reports were off the mark, I'd like to believe that a few of the millions of people who have used their system with their considerable level of combined resources would have proved any significant failures in the system.

    Facebook has this data, they get it when you sign up and it's probably their biggest asset. They don't really have any reason to lie to you.

    Though, of course, this is just an opinion
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