Why use (Facebook) dark posts if regular ads don't appear on fanpage?

by zpivat
0 replies
Hi guys...

I've just finished reading tons of articles about dark posts, and all of them mention the same benefit of using Facebook dark posts, which is the fact that it's a good way to prevent advertisers from cluttering their own fanpages with marketing messages (because dark posts are unpublished, and as such they don't appear on fanpage timelines).

But here's the thing though....recently I've launched some REGULAR "Clicks to Website" ads, but they never showed up on my fanpage timeline. So I really don't understand.....why should/would I use dark posts, if regular ads accomplish the same thing?
#ads #dark #facebook #fanpage #posts #regular

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