New App that Can BLOCK Your Facebook Ads?? (& others too)
I just came across this article on Business Insider. It goes into some detail about a new app (new to me at least) that has the ability to block ads while a user is on the Mobile version of Facebook. What does this mean for marketers who promote via Facebook ads?
Even though this is specifically targeted towards mobile users, can it still do significant damage to conversions for those who use FB ads? I only ask this because as far as i know, mobile FB ads aren't as popular as their desktop counterparts. Also, perhaps one day an extension/add-on/plug-in will come out that block ads on the desktop version too.
So, will this new app kill conversions?
Here is the article if you want to read it for yourself: Been Choice mobile ad blocker blocks Facebook ads - Business Insider
Let me know what you think.
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writeaway -
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nicolasmd2112 -
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Adrian Nutiu -
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