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Facebook advertising optimisation for conversions

by mnkymartin
2 replies
I Have created a number of different Facebook adverts for my website (website clicks) which has proven to be quite succesfull and im roughly paying between 3-10 pence per click

The trouble is for 30 clicks im only getting around 1 signup, the link on the adverts I have done says "sign-up" and then if clicked the user will go to my sign up page, which is pretty basic email and password.

I was wondering if im wasteing a oppurtunity by not sending the users to a landing page which sells our idea a bit more and why they should sign up ?

Im just suprised that after each click the people are not signing up straight away, as they are pressing a link which says sign up!

Whats the standard procedure for a marketing campaign like this from a marketers point of view? would you see it as a waste to only send users to a basic sign up page which does not sell the reason to sign up.

Im asking the question first before going ahead to create a landing page in case im told this will make no difference to my conversions, what are your views, thanks in advance, Martin
#advertising #conversions #facebook #optimisation
  • Profile picture of the author pororo
    IMO, it is better to create a landing page that talks about what you are offering instead of giving them a page that they don't know what it is. Think as a user not a marketer. If you're a user and stumble on the page that doesn't have anything but a text box that asking for an email, what are you going to do? As a user, you're going to leave and close the page.
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  • Profile picture of the author time4vps
    You should use "Larn More", this is the most succesful words to gain more traffic and not to scare people from the first look, because in their minds they are starting to think "oh boys, not again, i don't have time for signups" etc. Try to experiment, try to create A/B tests, this is really helpful even it takes more time. Good luck!
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