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Facebook Adevrtising $4+ oCPC?

by mercacredo
11 replies
In one of my recent FB campaigns, my oCPC was a bit above $4, with a total reach of 2.1k.
My target audience was 7.3k. NYC only, 18-35, both sexes, professed liberal democrats, interested in specifically political publications.

Should it be this high? I've never seen this kind of oCPC, and it's definitely not sustainable for me.
#adevrtising #facebook #ocpc
  • Profile picture of the author speedylikesKJ
    Originally Posted by mercacredo View Post

    In one of my recent FB campaigns, my oCPC was a bit above $4, with a total reach of 2.1k.
    My target audience was 7.3k. NYC only, 18-35, both sexes, professed liberal democrats, interested in specifically political publications.

    Should it be this high? I've never seen this kind of oCPC, and it's definitely not sustainable for me.
    Try working on your CTR and if your CTR increases cpc prices will decrease as well ..
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  • Profile picture of the author createyouwealth
    I would try tweaking the ad to increase ctr.
    seems as if that is the problem and it will
    lower your cpc within time. Fb is a very
    profitable platform so you are definitely on
    the right path.

    I would try to get a fb ad training course so
    you will know what direction and how you
    should tweak your ads for better conversions.

    Wish you the best!
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  • Profile picture of the author Jeff Lenney
    [DELETED]
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    • Profile picture of the author mercacredo
      Originally Posted by Jeff Lenney View Post

      Wrong place for this post. Try the social media forum
      Sorry about that, I'll try to have it moved.

      What I did was I just posted the ad set, and set it to oCPC. That's what it ended up charging me. Should I be using oCPM/CPM first, or doing manual bidding on CPC?
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  • Profile picture of the author abertona
    I found out the more specific your audience is the more Facebook will charge you, I don't know why, maybe it takes them more work to reach such a specific target. Try to go a little broader with the location and make different ad sets with new interests (always changing to a new ad set to split test each interest). Also test different images and copy for the posts that resonate better with your audience.

    There is another method that gets crazy costs per engagement (0.0003 U.S. audience), but it works better with videos,

    thanks

    Andres
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    • Profile picture of the author mercacredo
      Originally Posted by abertona View Post

      I found out the more specific your audience is the more Facebook will charge you, I don't know why, maybe it takes them more work to reach such a specific target. Try to go a little broader with the location and make different ad sets with new interests (always changing to a new ad set to split test each interest). Also test different images and copy for the posts that resonate better with your audience.

      You can also watch this webinar that gets crazy costs per engagement (0.0003 U.S. audience), but it works better with videos, here is the replay Start Easy Online - Home
      I keep on seeing advice to make your audience as tight as possible. I suppose 7.3k, or under 100k, is too tight?

      I'm not using videos, but I know someone who might be able to use that, thanks!
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  • Profile picture of the author jvoutreach
    Facebook's new change in the way they bill really screwed over a lot of people and it's getting worse.

    That being said, if you work on making high attraction ads, you should be able to combat that.

    Another option which has been really good is Instagram. Instagram is showing $0.04 - $0.30 CPCs on average!
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    • Profile picture of the author mercacredo
      Originally Posted by jvoutreach View Post

      Facebook's new change in the way they bill really screwed over a lot of people and it's getting worse.

      That being said, if you work on making high attraction ads, you should be able to combat that.

      Another option which has been really good is Instagram. Instagram is showing $0.04 - $0.30 CPCs on average!
      I was under the impression that FB advertising was still the most efficient way to target your audience, so I chose that to start learning advertising fundamentals. Looks like I'll be looking into Instagrm and Twitter as well.
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  • Profile picture of the author iris2432
    The cost is very hight. You are running ads by personal account or business account? If you want save budget for FB ads, you need use premium account.
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  • Profile picture of the author pororo
    Originally Posted by iris2432 View Post

    The cost is very hight. You are running ads by personal account or business account? If you want save budget for FB ads, you need use premium account.

    Premium Account? This is BS..premium account on facebook doesn't exist.
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    • Profile picture of the author fashiononline
      Your target audience is extremely narrow.
      Facebook ads are based on auction prices (like Google Adwords). Basically, if there is a lot of competition to get those 7,3k people in your target, you will have to pay for them.

      Facebook also factor in how good/popular your ads are. If your CTR is low, you will have to pay more to have your ads shown.

      High competition + crappy ads = really expensive CPC
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  • Profile picture of the author taiyub10
    may seem like this may concern and it will
    decrease cpc throughout precious time. Myspace is definitely
    highly-profitable platform to ensure you are definitely regarding
    the right path.

    I would personally try to get a good fb ad system for that reason
    you know what precisely direction and exactly how everyone
    should alteration your ads just for better progression.

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    Create short url - VisitMy.Co
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