Newbie In FB + CPA Journey

13 replies
I decided not to rely on anybody but my self and maybe bit of helps from the forum.
It been 8 Days since my first campaign
I finally made a step hoping to learn from it and make some conversions

Currently running
Game Niche, CPA and it's SOI so bit easier than DOI
Angle
#1 Using similar game to say something like "FF beaten to the punch" etc.

Targeting around below 20,000+
biding optimization from fb
Daily budget $10

Using RC for FB
80 Clicks on FB
40 Clicks on Offer
So far the metrics
CTR of the Ads : 0.15% My goal is to get at least 0.1+
CTR of the LP : 50%
Conversions : 0%
ROI : -100%

Landing page is professional made graphic landing page with bullet point of the game and images of the game.

How I am going to solve this problem
Change the offer to a similar offer but has different landing page
ask the am to test my offer link
try looking for a good article based landing page to change the landing page

going to try a different angle targeting people who might be interested in war games

Would love to hear ideas about how to change the campaign to a positive roi
#cpa #journey #newbie
  • Profile picture of the author organicim
    AM checked and the link is working properly... so it's something else that is causing no conversion
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    • First and most important, don't expect huge conversions
      from that many clicks.

      Second, you need to gather data before you can properly
      optimize.

      If you are not getting conversions, is either
      - The targeting
      - The creative, which includes copy/images
      - The pre-sell page
      - The offer

      Or a combination, like not having congruency
      i.e creative is not congruent with the landing page

      So think which one is it, there's not much one can do
      with what you provided.

      I don't know if you are targeting properly, I don't know
      if your copy/image is strong enough, etc

      And why not try the desktop/mobile newsfeed? There's
      more volume in there.

      For gaming offers, a survey page as the pre-sell works,
      but you need to test, test and test. You won't find success
      with testing just 1 landing page and 1 ad.

      Do your research, see what others affiliates are doing or
      ask your AM to see if he/she knows

      Split test multiple images, multiple pre-sell pages, multiple
      offers, kill what's bleeding money and keep what's on the
      green zone.
      {{ DiscussionBoard.errors[10440820].message }}
      • Profile picture of the author organicim
        Originally Posted by GilbertoHernandez View Post

        First and most important, don't expect huge conversions
        from that many clicks.

        Second, you need to gather data before you can properly
        optimize.

        If you are not getting conversions, is either
        - The targeting
        - The creative, which includes copy/images
        - The pre-sell page
        - The offer

        Or a combination, like not having congruency
        i.e creative is not congruent with the landing page

        So think which one is it, there's not much one can do
        with what you provided.

        I don't know if you are targeting properly, I don't know
        if your copy/image is strong enough, etc

        And why not try the desktop/mobile newsfeed? There's
        more volume in there.

        For gaming offers, a survey page as the pre-sell works,
        but you need to test, test and test. You won't find success
        with testing just 1 landing page and 1 ad.

        Do your research, see what others affiliates are doing or
        ask your AM to see if he/she knows

        Split test multiple images, multiple pre-sell pages, multiple
        offers, kill what's bleeding money and keep what's on the
        green zone.
        Thank you for your post! Serious I think I am seeing what's the problem.
        Right now I am testing similar game that is very similar to the offer I am doing

        And testing another target which is various war games

        Two targets for now, collecting data first
        Testing 16 images each 4 game screen shot, 8 game illustration, 4 war illustration

        I am not expected huge conversions but I want at least a few to see if I am going the right way. Apparently I am not

        Currently my lp is a offer pre-sell graphic landing page
        with game trailer video, 4 strong bullet points, game play images and various of call to action and any clicks on images will lead to the offer.

        Will be making article/blog landing page see if that works
        Currently Killing any Ad images that goes below 0.1% CTR

        News feed meaning I need to create a fan page... I would only have a few post and no fans do you think this is wise to go for?
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  • Profile picture of the author organicim
    The offer in the network has about 0.25 EPC so people are converting although it's not part of high epc group i believe its average.. i think...
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  • Profile picture of the author Pratham394
    These days I totally want to start CPA. I have huge Facebook audience and an entertainment website for which I would have to make a landing page, I guess. Can anyone provide screenshots of landing pages?

    Also, please link to me a whole tutorial how to start with CPA, if possible.

    Thanks.
    Signature

    Get hundreds of Facebook likes today!

    {{ DiscussionBoard.errors[10441950].message }}
    • Originally Posted by organicim View Post

      Thank you for your post! Serious I think I am seeing what's the problem.
      Right now I am testing similar game that is very similar to the offer I am doing

      And testing another target which is various war games

      Two targets for now, collecting data first
      Testing 16 images each 4 game screen shot, 8 game illustration, 4 war illustration

      I am not expected huge conversions but I want at least a few to see if I am going the right way. Apparently I am not

      Currently my lp is a offer pre-sell graphic landing page
      with game trailer video, 4 strong bullet points, game play images and various of call to action and any clicks on images will lead to the offer.

      Will be making article/blog landing page see if that works
      Currently Killing any Ad images that goes below 0.1% CTR

      News feed meaning I need to create a fan page... I would only have a few post and no fans do you think this is wise to go for?
      Originally Posted by organicim View Post

      The offer in the network has about 0.25 EPC so people are converting although it's not part of high epc group i believe its average.. i think...
      Ignore network EPC, ask your AM the top revenue generating offers
      and go from there.

      Maybe is your LP, maybe it takes too much to load or maybe the CTA
      is not above the fold, or maybe the headline/bullet points are not good
      enough to make them take action.

      Again, don't go blind. ASK your AM what others affiliates are doing for their
      pre-sell page.

      If the offer is mobile optimized, it will do better on the mobile newsfeed, there's
      more volume there too.

      Why it wouldn't be wise? You are not targeting your fans

      If you don't have deep pockets use less images. i.e 100 clicks
      in total means each image has around 6 clicks, that's nothing

      Regarding your targeting, are you targeting interests or behaviors?

      You need A LOT of data buying before you can get proper data

      Right now you said you have 2 targets and 16 images, that
      means you should have 32 ads

      16 ads for 1 target, each using a different image
      16 ads for the other target, each using a different image

      With a payout of say... 2 bucks and the rule of spending 5x
      times the payout... That will be 320 bucks just in testing

      Get my point?

      Try less images, find the winners and split test them again later
      with the remaining ones, find the winners from those and keep
      going.

      And again, it could be your targeting that's not working, maybe the
      ads, maybe the lander or even the offer.

      I can't help you more than giving you a framework, know your numbers
      and go prepared. Get an excel sheet and write this stuff down, do the
      math before you even start advertising.

      Budget --
      CPC --
      Clicks -- the amount of clicks you will be buying depending of your budget and CPC
      Conversions --
      Cost per conversion --
      Conversion rate --
      Revenue --
      Cost --
      Profits --
      EPC --

      From writing that down, try adjusting some numbers to see what you
      can do to increase results i.e getting more conversions, paying less per click,
      etc

      If I were you, here's what i'd do
      - Ask my AM the top revenue generating offers for X vertical
      - See which one I want to run
      - Do my research on that specific offer
      - Audience research, demographics, banners, landers etc
      - Ask my AM the recommend audience for the traffic source, in this case
      FB, this includes demographics and targeting
      - Find out other similar offers banners and landers. Find out if there's any
      proven banners and landers for the same offer I want to run
      - Write down my numbers to get an idea of the amount of clicks and CR
      - Run with a couple of ads with the proven ones, another couple of ads with
      offers that are similar and another couple of ads with my own copy... If you have
      a tight budget, try 2 ads for each one for a total of 6
      - Go mobile with a mobile optimized offer and landing page
      - Split test between gaming interests against FB behaviors for gaming
      - Try 1 to 3 landing pages that are rotating for each ad
      - 1 or 2 landers from my research and 1 with my own touch
      - They HAVE to be mobile optimized
      - Kill what's bleeding money, keep what's making you money... Keep even
      the stuff that's breaking even
      - Optimize and scale

      There's even more stuff, but that should give you a nice perspective
      {{ DiscussionBoard.errors[10443330].message }}
      • Profile picture of the author organicim
        Originally Posted by GilbertoHernandez View Post

        Ignore network EPC, ask your AM the top revenue generating offers
        and go from there.

        Maybe is your LP, maybe it takes too much to load or maybe the CTA
        is not above the fold, or maybe the headline/bullet points are not good
        enough to make them take action.

        Again, don't go blind. ASK your AM what others affiliates are doing for their
        pre-sell page.

        If the offer is mobile optimized, it will do better on the mobile newsfeed, there's
        more volume there too.

        Why it wouldn't be wise? You are not targeting your fans

        If you don't have deep pockets use less images. i.e 100 clicks
        in total means each image has around 6 clicks, that's nothing

        Regarding your targeting, are you targeting interests or behaviors?

        You need A LOT of data buying before you can get proper data

        Right now you said you have 2 targets and 16 images, that
        means you should have 32 ads

        16 ads for 1 target, each using a different image
        16 ads for the other target, each using a different image

        With a payout of say... 2 bucks and the rule of spending 5x
        times the payout... That will be 320 bucks just in testing

        Get my point?

        Try less images, find the winners and split test them again later
        with the remaining ones, find the winners from those and keep
        going.

        And again, it could be your targeting that's not working, maybe the
        ads, maybe the lander or even the offer.

        I can't help you more than giving you a framework, know your numbers
        and go prepared. Get an excel sheet and write this stuff down, do the
        math before you even start advertising.

        Budget --
        CPC --
        Clicks -- the amount of clicks you will be buying depending of your budget and CPC
        Conversions --
        Cost per conversion --
        Conversion rate --
        Revenue --
        Cost --
        Profits --
        EPC --

        From writing that down, try adjusting some numbers to see what you
        can do to increase results i.e getting more conversions, paying less per click,
        etc

        If I were you, here's what i'd do
        - Ask my AM the top revenue generating offers for X vertical
        - See which one I want to run
        - Do my research on that specific offer
        - Audience research, demographics, banners, landers etc
        - Ask my AM the recommend audience for the traffic source, in this case
        FB, this includes demographics and targeting
        - Find out other similar offers banners and landers. Find out if there's any
        proven banners and landers for the same offer I want to run
        - Write down my numbers to get an idea of the amount of clicks and CR
        - Run with a couple of ads with the proven ones, another couple of ads with
        offers that are similar and another couple of ads with my own copy... If you have
        a tight budget, try 2 ads for each one for a total of 6
        - Go mobile with a mobile optimized offer and landing page
        - Split test between gaming interests against FB behaviors for gaming
        - Try 1 to 3 landing pages that are rotating for each ad
        - 1 or 2 landers from my research and 1 with my own touch
        - They HAVE to be mobile optimized
        - Kill what's bleeding money, keep what's making you money... Keep even
        the stuff that's breaking even
        - Optimize and scale

        There's even more stuff, but that should give you a nice perspective
        Hey I just wanted to say.............
        YOUR AWSOME!
        Seriously thank you for this framework and thanks for helping out a newbie on CPA marketing.

        Today I just saw a conversion. FRIST conversion ever!
        Thank you since I followed your advice on targetting I saw an conversion.

        It seems like my targeted audience just had a people who were just curious instead of actual game players, I adjusted the targeting in interest and changed bit of the headline and it triggered a conversion.
        Images I am closing all images that is below 0.2 on images that as at least 2500+ impressions because the country I am targetting cpa average is about 0.35~0.2
        Hmm okay I will take your advice and test few images at once and open up images as I delete the ones that are burning the budget

        Interest is people who are in the similar game to the offer + people who are interested in war elements + behavior is consol games
        Ages from 13-24 which didn't convert
        the fist conversion came from 24-35 audience
        so dropping 13-24 and going for 24-35

        The offer is mobile optimized but it's a computer based game so I would need to target people on the computer I will try desktop newsfeed today.

        I am also making another lander in bit of a different style that I found working on another online game see how that goes. Also, looking for good survey style landing page and see if I could make one.

        In your opinion should I drop the offer I am doing? Because I did invest $100 on the campagin and I got my first conversion..
        {{ DiscussionBoard.errors[10443418].message }}
      • Profile picture of the author organicim
        Originally Posted by GilbertoHernandez View Post

        Budget --
        CPC --
        Clicks -- the amount of clicks you will be buying depending of your budget and CPC
        Conversions --
        Cost per conversion --
        Conversion rate --
        Revenue --
        Cost --
        Profits --
        EPC --
        I took your advice and wrote down the data and it seems like My ROI is -71% I didn't expced to be green ROI still I finish testing but well here it goes
        EPC is $0.3 so quiet terrible but I am willing to invest to test and learn and I am not afraid if this campagin leads me broke. Because I know it's through learning and investing that I could learn and become successful.
        {{ DiscussionBoard.errors[10443514].message }}
        • Originally Posted by organicim View Post

          Hey I just wanted to say.............
          YOUR AWSOME!
          Seriously thank you for this framework and thanks for helping out a newbie on CPA marketing.

          Today I just saw a conversion. FRIST conversion ever!
          Thank you since I followed your advice on targetting I saw an conversion.

          It seems like my targeted audience just had a people who were just curious instead of actual game players, I adjusted the targeting in interest and changed bit of the headline and it triggered a conversion.
          Images I am closing all images that is below 0.2 on images that as at least 2500+ impressions because the country I am targetting cpa average is about 0.35~0.2
          Hmm okay I will take your advice and test few images at once and open up images as I delete the ones that are burning the budget

          Interest is people who are in the similar game to the offer + people who are interested in war elements + behavior is consol games
          Ages from 13-24 which didn't convert
          the fist conversion came from 24-35 audience
          so dropping 13-24 and going for 24-35

          The offer is mobile optimized but it's a computer based game so I would need to target people on the computer I will try desktop newsfeed today.

          I am also making another lander in bit of a different style that I found working on another online game see how that goes. Also, looking for good survey style landing page and see if I could make one.

          In your opinion should I drop the offer I am doing? Because I did invest $100 on the campagin and I got my first conversion..
          Originally Posted by organicim View Post

          I took your advice and wrote down the data and it seems like My ROI is -71% I didn't expced to be green ROI still I finish testing but well here it goes
          EPC is $0.3 so quiet terrible but I am willing to invest to test and learn and I am not afraid if this campagin leads me broke. Because I know it's through learning and investing that I could learn and become successful.
          Thanks for the nice words :-)

          And HUGE congratulations on your first conversion! The first one is the harder,
          after that it gets a bit easier. I'm more than glad to help since you are taking action
          and I'm not wasting time.

          Good thing the audiences below 18, or even 21 didn't convert since they are bad
          leads for the advertiser, remember he wants people that down his funnel can spend
          money because he needs to recover what he pays you for the leads. Just a thought to
          keep in mind.

          Also let your ads run for at least 24 hours to gather enough data to make your changes,
          on FB what you want is to do this
          - Have your first batch of ads where you split test the headline, the images and the copy
          - You find the winners and keep running those
          - Put the winners against a new batch to find new winners

          Regarding the offer, since it is computer based then yes, try the desktop newsfeed

          Regarding the survey lander, you can find the one that I use as my template here, just
          edit it accordingly to what you are promoting i.e colors, headline, bullets, questions/answers
          etc etc

          Creating a Survey Landing Page

          I'd keep it running but the proper framework now, keep the ad
          that got conversions and create new ones following the right
          structure.

          You have the right mindset, that's extremely important, keep going
          and don't give up. Just this time use the proper foundation.

          Also, you might have better conversions on the newsfeed, you can have
          more CTR there, so more clicks.

          Three things that came to my mind

          - Don't kill ads based on the improper metrics, at the end of the day all it matters
          is the money in advertising vs the money out of the advertising.

          High CTR is great, tons of clicks are great, but not all clicks are good. i.e
          two ads, one with 1000 clicks and 10 conversions vs 100 clicks and 9 conversions,
          some people will click the second ad just because it got less clicks, yet, it produced
          almost the same amount of conversions for less.

          - Build a retargeting audience, show them retargeting ads so you can increase
          your conversions, they will be cheaper and extremely targeted since they visited
          your offer.

          For retargeting I use the sidebar because I can get a bigger frequency, you may
          want to send them to a simple landing page.

          It could be something like... Forgot to sign up for XYZ? See what you're missing!
          and you can have the video of the game and the CTA button so they go and sign
          up.

          They might have some doubts about the game, like if they don't want to play
          unless is multiplayer?

          Have multiple retargeting ads and landers hitting doubts or pain points they might
          have, those will be your angles.

          - Try angles

          For example, if I want to promote a dieting CPA offer for women, i'd try different angles to hit the
          customer
          - Working out but not getting results
          - Not having time to workout
          - Dieting products not getting results/too expensive
          etc etc

          Check this article Back to Basics: Mastering Angles - CharlesNgo.com for a more deep understanding, also read around
          his blog, Charles provides top notch stuff.

          I know it is a lot to absorb, so take the time to read, analyze and brainstorm,
          this not a race, it is a marathon.

          My best wishes for you :-)
          {{ DiscussionBoard.errors[10443729].message }}
          • Profile picture of the author organicim
            Originally Posted by GilbertoHernandez View Post

            Thanks for the nice words :-)

            And HUGE congratulations on your first conversion! The first one is the harder,
            after that it gets a bit easier. I'm more than glad to help since you are taking action
            and I'm not wasting time.

            Good thing the audiences below 18, or even 21 didn't convert since they are bad
            leads for the advertiser, remember he wants people that down his funnel can spend
            money because he needs to recover what he pays you for the leads. Just a thought to
            keep in mind.

            Also let your ads run for at least 24 hours to gather enough data to make your changes,
            on FB what you want is to do this
            - Have your first batch of ads where you split test the headline, the images and the copy
            - You find the winners and keep running those
            - Put the winners against a new batch to find new winners

            Regarding the offer, since it is computer based then yes, try the desktop newsfeed

            Regarding the survey lander, you can find the one that I use as my template here, just
            edit it accordingly to what you are promoting i.e colors, headline, bullets, questions/answers
            etc etc

            Creating a Survey Landing Page

            I'd keep it running but the proper framework now, keep the ad
            that got conversions and create new ones following the right
            structure.

            You have the right mindset, that's extremely important, keep going
            and don't give up. Just this time use the proper foundation.

            Also, you might have better conversions on the newsfeed, you can have
            more CTR there, so more clicks.

            Three things that came to my mind

            - Don't kill ads based on the improper metrics, at the end of the day all it matters
            is the money in advertising vs the money out of the advertising.

            High CTR is great, tons of clicks are great, but not all clicks are good. i.e
            two ads, one with 1000 clicks and 10 conversions vs 100 clicks and 9 conversions,
            some people will click the second ad just because it got less clicks, yet, it produced
            almost the same amount of conversions for less.

            - Build a retargeting audience, show them retargeting ads so you can increase
            your conversions, they will be cheaper and extremely targeted since they visited
            your offer.

            For retargeting I use the sidebar because I can get a bigger frequency, you may
            want to send them to a simple landing page.

            It could be something like... Forgot to sign up for XYZ? See what you're missing!
            and you can have the video of the game and the CTA button so they go and sign
            up.

            They might have some doubts about the game, like if they don't want to play
            unless is multiplayer?

            Have multiple retargeting ads and landers hitting doubts or pain points they might
            have, those will be your angles.

            - Try angles

            For example, if I want to promote a dieting CPA offer for women, i'd try different angles to hit the
            customer
            - Working out but not getting results
            - Not having time to workout
            - Dieting products not getting results/too expensive
            etc etc

            Check this article Back to Basics: Mastering Angles - CharlesNgo.com for a more deep understanding, also read around
            his blog, Charles provides top notch stuff.

            I know it is a lot to absorb, so take the time to read, analyze and brainstorm,
            this not a race, it is a marathon.

            My best wishes for you :-)
            Thanks for the encouragement!
            Its what every newbie needs.

            wow a lot of infomation there and expensive advices!
            Okay there is a lot of take in right now, I will tackle one by one and will update on about the changes...and I am sure a lot of cpa newbies will take so much infomation on just this thread!

            And while reading I noticed I am tracking the wrong way. I am trcking by interest but it seems like inorder to know which ctr is more effect ads I should be creating different links for every ads copy and every single different images.....
            yikes! gotta go work on that! (ARG I am now one of those newbies that makes tracking mistake...)

            Landing pages will work on that too!
            I have two new landing page to test out thanks to you and your advices! I will get to work now!

            After testing landers I will start focusing on retargetting marketing.
            {{ DiscussionBoard.errors[10443762].message }}
            • Originally Posted by organicim View Post

              Thanks for the encouragement!
              Its what every newbie needs.

              wow a lot of infomation there and expensive advices!
              Okay there is a lot of take in right now, I will tackle one by one and will update on about the changes...and I am sure a lot of cpa newbies will take so much infomation on just this thread!

              And while reading I noticed I am tracking the wrong way. I am trcking by interest but it seems like inorder to know which ctr is more effect ads I should be creating different links for every ads copy and every single different images.....
              yikes! gotta go work on that! (ARG I am now one of those newbies that makes tracking mistake...)

              Landing pages will work on that too!
              I have two new landing page to test out thanks to you and your advices! I will get to work now!

              After testing landers I will start focusing on retargetting marketing.
              Thanks, unfortunately not a lot people take action with it.
              But yeah, take your time, analyze and brainstorm :-)

              Not sure if I get what you meant by the tracking though,
              if you can explain it in more detail it would be better
              {{ DiscussionBoard.errors[10444566].message }}
              • Profile picture of the author organicim
                Originally Posted by GilbertoHernandez View Post

                Thanks, unfortunately not a lot people take action with it.
                But yeah, take your time, analyze and brainstorm :-)

                Not sure if I get what you meant by the tracking though,
                if you can explain it in more detail it would be better
                currently using prosper202 to track my campagins
                I set up two tracking links for two different interest targets and didn't make unique tracking link for the ads copy. But I changed that all now every headline, image, has a unique link
                {{ DiscussionBoard.errors[10445051].message }}
                • Originally Posted by organicim View Post

                  currently using prosper202 to track my campagins
                  I set up two tracking links for two different interest targets and didn't make unique tracking link for the ads copy. But I changed that all now every headline, image, has a unique link
                  I answered your DM regarding the tracking
                  {{ DiscussionBoard.errors[10445574].message }}

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