Just ran a facebook ad campaign

16 replies
Hi,

I have got an autoresponder set up with a sales funnel. Attempting to get page likes then pass the visitors over to the sales funnel.

But the people are not going over to the funnel. I have gotten 40 likes so far at $0.07 per like but none of them are going over to the sales funnel.

Could anyone help me out to turn these people into clicking on my sales page?
#campaign #facebook #ran
  • Profile picture of the author mich800
    Change your campaign goal to clicks to website or similar instead of for likes. Also make sure your targeting is tight. With Facebook it is all about getting the audience correct to get engagement. Make it too broad and you just get random people that like everything clicking.
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  • Profile picture of the author Bai_Mike
    I changed it to send the clicks over to my sales funnel instead.

    But there are totally no sign ups. Facebook shows that there are 21 clicks but when I check my autoresponder, there are zero sign ups.

    What is wrong? I totally don't get it. There are like literally no people signing up.

    I got a total of 150 likes on my page on the previous page, but none of them are signing up. What's wrong? How come it's like totally unresponsive?
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  • Profile picture of the author tomhunt88
    Is the offer on the sign up page relevant to your targeting on the Facebook ads?

    Has your landing page been proven to convert?
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    • Profile picture of the author mich800
      If they are getting there and you are not getting sign ups. The offer or call to action is weak and/or your target audience is incorrect.
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  • Profile picture of the author david2015
    You can give some free items such as free ebook to encourage visitors to opt-in to your email list.
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    • Profile picture of the author Bai_Mike
      The facebook ads are targeted to the audience. The sales funnel is also proven to convert at 40%.

      I don't get it why there just aren't any people signing up.

      I'm getting 139 clicks. But none of them are signing up at all.
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  • Profile picture of the author 04real
    Is the offer compelling enough? Is it a freebie or something of value you are giving away? Is it worth it for your target audience to exchange their email for it?

    As some have mentioned already, if the offer isn't compelling, or if there's a high risk associated with them giving you their email address, then you won't get signups.

    Regarding the "proven to convert at 40%" bit -- are you replicating the exact same criteria (i.e. target market, type of ad, volume of impressions, clicks, etc.) to get the same results? Those results might have been based on a certain scenario. Is yours exactly the same as the scenario that produced 40% results?
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    • Profile picture of the author Bai_Mike
      The squeeze page is blind copy with this title,
      "Read This FREE Report
      Discover How You Could Manifest Your Greatest and Wildest Dreams In Wealth, Health and Love Starting From Now (Risk Free)!"

      Is it not good enough?

      I don't get it why 139 clicks and not one sign up. It can't be that bad, right?

      I only heard that the conversion is for another niche, but I'm not sure about the niche that I am in now. It might be a different scenario, I'm not sure. but 139 clicks and not one sign up is a bit too drastic. Do I have to add a guarantee or a time frame like "in as little as 72 hours?"
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      • Profile picture of the author 04real
        "Read This FREE Report
        Discover How You Could Manifest Your Greatest and Wildest Dreams In Wealth, Health and Love Starting From Now (Risk Free)!"
        To me, there's too many things involved (wealth, health and love) so it is pretty vague and while it would capture a wide audience's attention, it doesn't resonate specifically for something I would want. It's just too broad for me. Reading that, I feel I'd be downloading a report that will span pages upon pages and I'd have to dig through it just to find the specific solution I want.

        I'm not sure what your end goal is, and the product you will eventually market, but what I'd recommend is a 'report' on a very specific topic. Nail it to something very specific and you'll capture the attention of a few people who WILL actually click and sign up.

        For example... instead of just wealth...

        Read this free report -- discover the exact steps you need to take to earn $100,000 in income this year.

        Or use a 'negative' approach which captures even more attention...

        Read this free report -- find out what you're not earning a six figure income and what to do about it

        For health...

        You don't have six pack abs... but you want it. Here's how to get it in 30 days. Download free report now.

        For love...

        Arguments suck. Find out why you argue too much, and how you can live a happier life by dealing with arguments using these three secrets. Download the free report.

        Again, what I'm saying is that the free report with the title you mentioned (wealth, health, love) is just too vague for me to want to take action.

        Read my signature, for example. It just says one thing. It doesn't say "learn how to make money using affiliate, product creation, video content, joint ventures and everything else IM related on the planet... free report"

        Try this strategy -- focus the report on a specific niche and specific problem, change the heading to something more compelling, make it a benefit, not a feature oriented headline... and see if you get more signups.
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        I wrote and published an 8,000+ word book in 24 hours.
        If I can do that, imagine what you could do.

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      • Profile picture of the author 04real
        And BTW, did you create this report yourself, or did you buy it?

        IF you created it, you can tweak the report and break it down into specifics. That way, you can target to a specific niche and solve their problem.

        And, again if you created it, you can break the report down into the multiple niches and multiple problems and have several landing pages and several autoresponders.

        What is your end product and what is the end product supposed to solve?
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        I wrote and published an 8,000+ word book in 24 hours.
        If I can do that, imagine what you could do.

        Get Your Free Copy >> Shut Up and Do It: How to Achieve Your Goals and Change Your Mindset in 24 Hours
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        • Profile picture of the author Bai_Mike
          I created the report myself. How about this title, "Discover How You Could Manifest Your Greatest Dreams In As Little As 72 Hours (Risk Free)!" would this title be good?
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          • Profile picture of the author 04real
            Originally Posted by Bai_Mike View Post

            I created the report myself. How about this title, "Discover How You Could Manifest Your Greatest Dreams In As Little As 72 Hours (Risk Free)!" would this title be good?
            It's still a little vague.

            I still recommend narrowing it down a bit more. Dreams is a vague concept. It could mean anything. So while you think that means you'd attract a lot of people (which does prove true because you're getting lots of likes) you're not getting the action you're looking for, which is the signup.

            What dream specifically could I 'manifest' within 72 hours?

            Landing my dream job?

            Getting my dream car?

            As you see, with each specific dream, you could then break down your FB ads into specific interests related to the 'dream' they want to manifest.

            Let's say your title is...

            "I can show you how you can get your dream car in 72 hours..."

            Or even better...

            "I can show you how to get a Tesla in 72 hours... you think I'm joking? Read this. (no risk)"

            Now if you target it correctly on FB, only the people interested in cars would see that ad. How much better do you think your response rate would be, versus if you tried to appeal to everyone?
            Signature
            I wrote and published an 8,000+ word book in 24 hours.
            If I can do that, imagine what you could do.

            Get Your Free Copy >> Shut Up and Do It: How to Achieve Your Goals and Change Your Mindset in 24 Hours
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  • Profile picture of the author Bai_Mike
    Thanks, will make some changes to it
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    • Profile picture of the author 04real
      You're welcome. Let us know how it goes. Curious to see what happens.
      Signature
      I wrote and published an 8,000+ word book in 24 hours.
      If I can do that, imagine what you could do.

      Get Your Free Copy >> Shut Up and Do It: How to Achieve Your Goals and Change Your Mindset in 24 Hours
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      • Profile picture of the author Bai_Mike
        Hi,

        I made the change to change the headline to "You don't have six pack abs... but you want it. Here's how to get it in 30 days. Download free report now."

        This time I got 217 clicks to the website and 2 sign ups.

        It is still converting at just 1%. Is there any way to get it to convert at much higher? Like 40%?
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  • Profile picture of the author Atmaier1989
    Hi,

    I personally believe that with Facebook marketing, when the objective is set to 'Pay per engagement' or 'Pay per click' it is easy to get thousands of likes, however this does not guarantee sign-ups or sales. Many Facebook users will usually like almost anything that catches their eye as it costs them nothing.

    It is essential that the target market is specific enough that only the dedicated customers receive the ad. At the same time however, the product and your webpage has to be appealing enough to keep the customer engaged till they sign up or make the purchase.

    Unlike the 'LIKES' on Facebook, 'Shares' and 'Comments (especially ones with people tagged in them)' show greater interests.

    My advices that you engage with the people who share and comment through a personal message to market to them individually or atlas get feedback on why they did not end up signing up.
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