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facebook ad campaing conversion rate !

by Simohty
2 replies
Hi Guys,

I have a problem, so I have a facebook ad campaign running right now and optimized cpc and I got 53 conversions in facebook analytics BUT only 5 Sign ups !! how is it possible ?
#campaing #conversion #facebook #rate
  • Profile picture of the author jimwayde
    Hey Simohty,

    I would go over your analytics, and make sure you are tracking everything correctly. Also make sure you are not confusing your clicks as "actual lead conversions".

    For example: You may be getting 53 clicks on your ads, and only 5 of them are converting into leads.

    conversions can be anything really depending on what you are trying to track. Conversions can be viewed as how many clicks convert to opt-ins, how many opt-ins convert into sales, etc

    I would just go back and go over all your data.

    Hope this helps you buddy, and have a good one.
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    • Profile picture of the author Simohty
      Originally Posted by jimwayde View Post

      Hey Simohty,

      I would go over your analytics, and make sure you are tracking everything correctly. Also make sure you are not confusing your clicks as "actual lead conversions".

      For example: You may be getting 53 clicks on your ads, and only 5 of them are converting into leads.

      conversions can be anything really depending on what you are trying to track. Conversions can be viewed as how many clicks convert to opt-ins, how many opt-ins convert into sales, etc

      I would just go back and go over all your data.

      Hope this helps you buddy, and have a good one.

      Hi Jim, thanks for replying! I have installed the facebook pixel to track the conversion.

      Campaign Objective was Website Conversions: Send people to my website to take a specific action, like signing up.


      Optimization for Ad Delivery: Conversions (Registrations)

      Automatic - Let Facebook set the bid that helps you get the most results at the best price.

      When You Get Charged: Impression (CPM)

      ALL I GOT from this campaign is 10 SIGN UPS with 114 CONVERSIONS !!!!!

      I don't understand how they track this conversion thing !!!! BUT...

      The squeeze page is converting well, I tried a solo ad and got 48% opt in !

      Thanks anyway
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