I know if you have a FB with millions of fans, you can basically create traffic on demand for your blog. One competitor of mine has 4.5 million fans on their facebook page and they are making thousands of dollars per day.
Now I am not seeing any return financially yet, obviously, but please advise on best course of action. Should I keep pumping my time and effort into the fan page? Can I expect exponential increase in fans now that more fans are liking the page? Is 18k likes in a week an anomaly, or is that common these days? Keep in mind I do this on the side and I am the only one working on this