Case Study : How I Built 10,000 Facebook Fans Within 1 Week

by Verena
163 replies
If you’re struggling with finding social traffic, this article can be a lifesaver.

As you’re about to see, I was able to generate 10,000 Facebook fans with a measly $50 ($52.06 to be exact) spent on FB ads.

And the best part?

This was all achieved in just 1 week!

Once you have a sizeable fan base, you will have a targeted audience to communicate to on Facebook. Of course, you can then easily send your fans over to your website and offer them your products and services.

I’m going to show you the process that I implemented step-by-step to accomplish this.

Please keep reading.



How to Build a Large Facebook Fan Base Fast and Cheap

Facebook is the new Google.

Today, it’s not easy to quickly drive traffic using SEO to a brand new website.

(Within 1 week? No way – that’s simply just impossible!)

Smart marketers now turn to Facebook as their primary source of traffic.



But there is 1 problem: Most people don’t know how to acquire traffic using Facebook’s advertising platform both cheaply and fast.

In this experiment, I rolled up my sleeves and got to work on setting up a brand new BMW fan page and show you how I acquired a huge fan base for it.


And the results speak for themselves…

9,030 Facebook fans in 1 week with a measly ad spend of $52.06




I got about 1000+ free page likes when people shared some of my posts. That’s a bonus to me.

So, it’s a total of 10,121 page likes:




And with active post engagements on my posts.

Here is a post with 6,839 people reached.

And a total of 725 likes, comments and shares.




My posts on my fan page resulted in an initial influx of targeted traffic to my brand new website:




As you can see, you CAN succeed in driving traffic from Facebook quickly and at a very low cost.

Even if your site is only a few days old!

Now that you have seen my results, it’s time for me to walk you through the step-by-step process that I used.

Just keep reading…



Step 1: Set Up a Facebook Fan Page for My Niche

My first step was to set up a Facebook fan page for my niche.

I just started a new viral video site on BMW cars then, so I needed a fan page for it.

It’s totally free and easy to set up a Facebook fan page. I created my page in less than 5 minutes.

Next, it was time to actually publish content on my page.

I collected a couple of images to upload to my BMW fan page. I wanted to do it so that my page won’t look “blank”.

These were just some fillers to complete my fan page before I sent traffic to it.

I hopped over to http://pinterest.com

I punched in the key phrase “BMW cars” into the Pinterest search box to find the images that I wanted.




I went through the search result images and selected a couple of images that I liked.

It was nothing big what I picked at that point.

I just wanted some images to post on my fan page so that it won’t look blank to its visitors.

(Side note: Don’t waste too much time on this)

Once I had my fan page ready to rock, I got down to business buying some traffic to it.



Step 2: Decided on the Countries that I Wanted to Run Ads To

The sad truth is this:

When people publish a few posts on their fan page, most of them just cross their fingers and HOPE that their posts get viral.

Some know better.

They understand that any fan page needs promotion, but they’re afraid to go out and pay for traffic.

Because they’re unsure of the price they’re going to be charged for their ads.

Here is what you should always keep in mind…


The first step in paying for Facebook ads is to find ad inventory that FB has with very little competition.
This is why I always go for countries with tons of ad inventory nobody wants to bid for, just sitting there for anyone to take.

Unless my niche forces me to advertise only to US audiences (example: US veteran), I rarely start any ad campaign targeting the US.

That’s the last country that I would run my ads to –

…Until I’ve had my pie on the rest of the English-speaking audiences in other countries.


Most marketers target their ads at US audiences only.

Their theory is this: the US population is the most profitable to monetize with.

There is nothing wrong with that theory, but there is a big problem…


People in the US are constantly bombarded with ads on their Facebook newsfeeds almost every day.

They’re less responsive to ads compared to FB users in a developing country who rarely see any ad pop up on their newsfeeds.

I get good CTR on my ads when I run them overseas.

That’s reason No. 1 why I run ads overseas – I get high ad click through rates.

Reason No. 2 why I’m not running ads to US audiences is this: it’s expensive.


99% of advertisers compete for the same ad inventory in the US. So the ad prices are expensive in most of the niches that you can think of.

There are so many English-speaking populations outside the US and Canada.

The UK, Australia, New Zealand are the obvious alternatives.

And the not-so-obvious ones?

Well, we have the Commonwealth countries – 53 member states that were mostly territories of the former British Empire.




They have an estimated combined population of 2.328 billion at present, nearly a third of the world population.

Most of the population read and speak English.

India is one of the former Commonwealth countries. The number of Indians who speak English is almost half the US population!

Apart from Commonwealth countries, there are millions of people in Western Europe and in Asia who read and speak English almost every day.


Traffic from overseas are not monetizable?

Wrong.

I’m from Malaysia; it’s one of the developing countries in South East Asia.

People here buy regularly from Amazon and eBay and we see AdSense ads pop up on websites just like what the rest of the world sees.

In 2014, Amazon international sales totaled $33.5 billion, accounting for nearly 40 percent of the company’s total sales.
There is a huge, huge population out there we can run ads to.

Not only are these people cheaper to reach, they’re also more responsive to ads on their Facebook newsfeeds.



Step 3: Set Up My Facebook Ad Campaign


First, I created a new Page Like campaign.




Then I created my ad sets.

I created 7 ad sets, setting up each one with $1 daily budget.

That means I wanted to spend $1 per day for each of my ad sets.

Since I had 7 ad sets, the maximum I’d spend was $7 per day.

Next, I set up the target countries, interests, age group and language. The countries were mostly developing ones each with a significant population who speak English.

Most advertisers don’t run ads to these countries. There’s a huge inventory of ads sitting out there, ready to be sold to me at dirt cheap pricing.




I run my ads on mobile newsfeed only.

Which means that my ads will show up on people’s FB newsfeeds only when they’re on mobile devices.




Here is my first ad in action:




As you can see, my ad copy is short and to the point.

I asked a question and get my target audience to like my fan page.

Simple.

Since I ran 7 ad sets at the same time, I went ahead and added 6 more ads.

Here were the ads:




I wanted to test which ad performed better.

I let them all run for 24 hours, then I kept my winners and dropped the losers.

That let me saved some money by optimizing my campaign.


Side Note: Depending on the daily budget you’re willing to spend, you can start with less or more ads. There is nothing set on stone here. I started out with 7 as I wanted to test different BMW models, angles and body colors to quickly find my winners.


At this point, I had my campaign ready to be launched. I submitted the campaign to Facebook and my ads all went live within 30 minutes.

24 hours later, here was the result:

Ad spend: $7.03
Page Likes: 1,652




Cost per page Like was $0.004 – I was happy with what I got.

I pulled out my ad report, then paused one of the ads that was not performing well and let the rest of them continue to run…




To be honest, even if I didn’t do that, it was no biggie for me.

The average cost per page Like was so cheap that even if one of the ads’ CTR was a little lower than those of the rest, I was still good.

That is the beauty of running Facebook ads in low-competition countries.



Step 4: Added More Ad Sets to My Ad Campaign

At that point I knew 6 ads were working for me.

I created 6 more ad sets, using the same ads that have proven themselves good.

I targeted these additional 6 ads at new countries.

These were mostly developed countries with large English-speaking populations.

For example: the UK, Australia, New Zealand, Germany, UAE, Brunei, Luxemburg, Hong Kong, Singapore, Switzerland, etc.




People in these countries purchase products and services on the Internet just as much as Americans and Canadians do.

These countries were definitely going to cost me more compared to the developing countries that were targeted in my earlier ad sets because there were more advertisers competing for their FB ad inventory.

But the cost is still going to be way lower than what l would pay for the US and Canada inventories.


To recap, I had:

6 ads targeting developing countries
6 ads targeting developed countries

Total: 12 ad sets, each with a $1 daily budget


A day later, I got the following results:

Accumulated ad spend: $19.03
Accumulated page Likes: 3,252




I liked what I saw, so I kept the ads running.

At the end of my 7-day campaign, I had the following results:

Accumulated ad spend: $52.06
Accumulated page Likes: 9,033




Some of my posts got shared by fans and I gained a 1088 more free page likes out of that.

Boom!

10,121 page Likes in just 7 days!




Here is the math:

$52.06 / 10,211 page likes.

That’s an average cost per page Like of $0.005.

That’s about 30 times lower than the average cost per page Like that most marketers can by targeting US niche audiences.



Step 5: Posted Content Regularly to Send Traffic to My Website

By then, I had a 10K fan base on my BMW fan page.

It was time to regularly post content on the page to drive traffic to my site.

Here are some of my posts in action (each post image linked to my website):






The initial posts that I made on the fan page quickly saw some traffic building up on my website.




The more content I posted on my fan page, the more traffic I was able to drive to my website.

Once the traffic started to build up, I then monetized my website with products and services related to my niche.

You’ve just read about my steps on driving traffic to my website using FB ads for cheap.

Now it’s time for you to put these techniques into practice.

If you have questions, ask me below.

.
#built #case #facebook #facebook ad #facebook ad expert #fans #social media advertising #study #week
  • Profile picture of the author ponti93
    nicely done...
    {{ DiscussionBoard.errors[10537078].message }}
  • {{ DiscussionBoard.errors[10537497].message }}
  • Profile picture of the author zitob9
    Good work
    {{ DiscussionBoard.errors[10537591].message }}
  • Profile picture of the author mikeyman120
    Wow, That is one awesome and detailed case study. Thanks for sharing this. I am working big with Instagram and actually am working on some case studies myself to post but your great post just gave me the kick I needed to get back to Facebook more, especially Facebook ads.

    Your site looks like what I think is native advertising, is this right?

    And how would you monetize your site? Would you use places like Taboola or Outbrain? Or Amazon or even Adsense?
    {{ DiscussionBoard.errors[10537633].message }}
    • Profile picture of the author Verena
      Originally Posted by mikeyman120 View Post

      And how would you monetize your site? Would you use places like Taboola or Outbrain? Or Amazon or even Adsense?
      Mikeyman, sorry I missed your question earlier.

      I monetize my site with native ads.

      V

      .
      {{ DiscussionBoard.errors[10544637].message }}
      • Profile picture of the author ThePhresh85
        Originally Posted by Verena View Post

        Mikeyman, sorry I missed your question earlier.

        I monetize my site with native ads.

        V

        .
        Since this is a old case study (September 2015), does this reflect the reach of your actual post as of today? Reach is definitely an issue on Facebook unless you pay for it.
        {{ DiscussionBoard.errors[10545130].message }}
      • Profile picture of the author kendido
        [DELETED]
        {{ DiscussionBoard.errors[11222702].message }}
  • Profile picture of the author iluvatoq
    The problem with those low tier countries and Adsene is they don't make you any money.
    Signature

    Post Your Content On Our Active Fanpage ( 2 mil REAL likes )
    17% engagement rate. Contact me for more info.

    {{ DiscussionBoard.errors[10538410].message }}
    • Profile picture of the author Verena
      Originally Posted by iluvatoq View Post

      The problem with those low tier countries and Adsene is they don't make you any money.
      It's not just Adsense alone.

      There are so many options for a marketer once we've built up our fan base.

      1. Negotiate for shout-out-for-shout-out deals: we promote other Facebook fan pages, and they promote us.When the other fan page gives us the shout-out in return for ours, both pages get more fans.

      2. Higher page-likes help to boost our FB ad conversion in the future. Most experienced Teespring/Shopify sellers bring up page-likes right before they run any CTW or PPE ads on FB.

      3. Of course, the other model is to monetize your site with networks like Taboola, Content.ad etc.

      There are so many things we can do once we have some kind of ''authority'' in the eyes of our audience.

      Hope that make sense

      Verena
      {{ DiscussionBoard.errors[10539089].message }}
    • Profile picture of the author Taviuss
      Originally Posted by iluvatoq View Post

      The problem with those low tier countries and Adsene is they don't make you any money.
      You really need to focus on your prospects. Do you really think that people who are in the country you are marketing in have the resources to buy your product?

      Where are the most probable purchases coming from? And what is the population of the area you are marketing to?

      These are the kinds of things you need to consider when you market.
      Signature
      Tavius Southard
      What would an extra $17,342 a month do for you?
      Find out the 3 steps that has helped others!
      {{ DiscussionBoard.errors[10567051].message }}
      • Profile picture of the author Sprinto
        I am going to try out the also, but will focus on the AU market though.

        Wish Me Luck
        {{ DiscussionBoard.errors[10567072].message }}
  • Profile picture of the author jvyzsy
    Hi, great post and will try it for sure!

    I have two questions, what was your Potential reach in the two cases? And since I am really new to Facebook adverts I don't understand something. Did you make 7 separate ads(typed everything in again and again) to test those different pictures or you just uploaded 7 pictures which appeared randomly and facebook separates the statistics this way too?

    Thank you!
    {{ DiscussionBoard.errors[10538420].message }}
    • Profile picture of the author Verena
      Originally Posted by jvyzsy View Post

      I have two questions, what was your Potential reach in the two cases? And since I am really new to Facebook adverts I don't understand something. Did you make 7 separate ads(typed everything in again and again) to test those different pictures or you just uploaded 7 pictures which appeared randomly and facebook separates the statistics this way too?
      I dont remember the ''reach''. It's not crucial to my ad campaign, so didnt pay much attention on it.

      I ran all ads at the same time. They're in different ad groups though.

      V
      {{ DiscussionBoard.errors[10539831].message }}
  • Profile picture of the author midge
    thank you for this in depth post

    I think I am going to give something similar to this a go. Hopefully ill get some similar results
    {{ DiscussionBoard.errors[10544092].message }}
    • Profile picture of the author r10gordon90
      Awesome post! This is also great for when you want to drive traffic to a "Pillar Post" on a brand new blog. From a SEO stand point, Google have to notice all of that traffic!
      {{ DiscussionBoard.errors[10544455].message }}
  • Profile picture of the author amirhossain
    Great post for me...!
    Now I will start my amazon niche site and try your fb advertising...!
    {{ DiscussionBoard.errors[10545087].message }}
  • Profile picture of the author Joe Karl
    I have a clothing Facebook page > Fantasy Clothing This page was doing very well making around 1 Thousand per month its been left dormant for a while. I know it could be earning more, I was thinking about running adds for this page if it does not breach facebooks TOS... any suggestions how to boost it back again would be awesome
    {{ DiscussionBoard.errors[10545304].message }}
    • Hi,
      I am new to Facebook marketing and your article is really awesome!
      Do you use CPC or CPM during your campaign?
      I tried to get a good CTR on CPC the switched to CPM but the whole thing crashed and I went back to CPC (I only target US, your article opened my eyes).
      What is your end goal? You might be selling luxury items so only targeting developing country might not be the whole strategy, do you start with them then switch to developed countries to acquire customer who will pay?
      {{ DiscussionBoard.errors[10545674].message }}
    • Profile picture of the author Verena
      Originally Posted by Joe Karl View Post

      ... any suggestions how to boost it back again would be awesome
      I can see that's a page targeting Australian. You may try to run click-to-website ads on FB. Start small to see how it turns out for you.

      V

      .
      {{ DiscussionBoard.errors[10546848].message }}
  • Profile picture of the author HelenVendo
    Wow, Verena, thanks a lot for sharing such a detailed strategy!
    It's just step by step and it's clear even for newbies.
    I agree that it's wrong to target only US audience. People from developed countries are just banner blind, so such kind of advertising can work better for developing countires.
    {{ DiscussionBoard.errors[10547208].message }}
  • Profile picture of the author ChrisBa
    Very cool and very well done.. any idea's on what you will be doing next to monetize this?
    {{ DiscussionBoard.errors[10547455].message }}
    • Profile picture of the author Devilfish168


      this is a nice information from V . It does benefit the community here.

      In fact once a while I also will be using FB ad to boast my FB page to my site.

      what I like is the budget can just set 6 bucks for those low on budget and at least get some audience to notice your page and site.
      {{ DiscussionBoard.errors[10547498].message }}
  • Profile picture of the author farshad01
    [DELETED]
    {{ DiscussionBoard.errors[10547520].message }}
    • Profile picture of the author gouravynr2010
      [DELETED]
      {{ DiscussionBoard.errors[10547557].message }}
      • Profile picture of the author fightingmedic
        Great read Thank you !
        How would this work for a local brick and mortar water purification business?
        I don't want to sell anything online but having more likes on my page would add more social proof for local customers.

        so the Question is : would having thousands of Likes on our page from around the world hurt us in any way with our local FB marketing efforts?

        {{ DiscussionBoard.errors[10547671].message }}
        • Profile picture of the author Verena
          Hey Guys, sorry for jumping in late... the past 24 hours has been hectic here, load of work. Now it's weekend here, and I have more time to spare. I'll see if I can answer some of the questions you guys have posted on this thread.

          ===

          Question is : would having thousands of Likes on our page from around the world hurt us in any way with our local FB marketing efforts?
          It really comes down to what you want. High like counts help to boost social proof. But do expect low engagement on your Fan Page. I guess no one from overseas will engage with a local brick and mortar business page. If engagement is important to you, Likes campaign isn't for you.

          1. Want more likes? Run page like campaigns.

          2. Want more engagement? Run PPE (page post engagement) campaign targeting locals. Some people will like your page, but the idea is to get people to engage to your post. Certainly more expensive vs #1.

          3. Want more conversions? Run CTW (click to website) ads. These type of FB ads redirect your audience to your website.

          We have lots of options with FB ads, maybe these are better fits for your business? They're more expensive though:



          I hope that make sense.

          Verena
          {{ DiscussionBoard.errors[10549951].message }}
  • Profile picture of the author Karlb
    Great post. Did you set your bid as automatic or manual?
    {{ DiscussionBoard.errors[10547555].message }}
    • Profile picture of the author Verena
      Originally Posted by Karlb View Post

      Great post. Did you set your bid as automatic or manual?
      I did oCPM. So FB auto adjusted my bid.... Just let them optimize for your campaign. Most of the time, this turn out cheaper for me. I've capped my daily budget though, so I know exactly how much I would spend each day. Hope that helps.

      >> Guys, thanks for your support.

      I'll get to other questions as soon as I have time. Am busy working on a project right now


      V
      {{ DiscussionBoard.errors[10548127].message }}
  • Profile picture of the author Rich Roberts
    Great strategy....good share. Most marketers would keep that bit of gold nugget to themselves. Thanks for the share.
    {{ DiscussionBoard.errors[10547759].message }}
  • Profile picture of the author ifediri
    Hi Verena, I was truly inspired to see this comprehensive post, in fact i never seen such an easy step-by-step proof of social media marketing success like this for long.
    Thanks for sharing
    {{ DiscussionBoard.errors[10547791].message }}
    • Profile picture of the author jonaboy
      This information is very educative and an eye opener to a newbie like me. It has really opened my eyes on the importance of facebook adverts.
      {{ DiscussionBoard.errors[10547902].message }}
  • Profile picture of the author ifediri
    A QUESTION PLS: let's say U have CPC of around 0.004, when U Pause ur ad or the duration expires, will the cpc remain the same when U reactivate the ad again?
    {{ DiscussionBoard.errors[10547839].message }}
    • Profile picture of the author Verena
      Originally Posted by ifediri View Post

      A QUESTION PLS: let's say U have CPC of around 0.004, when U Pause ur ad or the duration expires, will the cpc remain the same when U reactivate the ad again?
      I almost don't pause and reactivate campaigns.

      Don't think I have answer for your question. Hope you don't mind

      Verena
      {{ DiscussionBoard.errors[10549954].message }}
      • Profile picture of the author Rob Harris
        I've also book marked this for future reference, so thank you Verena.

        With regards to monetising people from other countries, I'm thinking that with the likes and shares of the posts you begin to get traffic from tier 1 (US, UK, Canada, Australia etc) countries naturally anyway? These people will have friends in other countries that will begin to like and share as well.

        I'm also intrigued to give this a go. I just was having a look at the audience insights and was interested to see how many people in those countries were fellow fans of the band Shinedown!

        This website might add to what's already been discussed: Top 100 Facebook Fan Pages

        It's a list of popular Facebook pages to get ideas from.
        Signature
        Free Video Course
        How To Sell Affiliate Products
        Find out how you can get instant traffic to an affiliate offer and be making sales within an hour!
        http://bit.ly/howtomakesalestoday
        {{ DiscussionBoard.errors[10550223].message }}
  • Profile picture of the author samjaynz
    Great guide ... I'm running a similar setup at the moment and building a bunch of pages. This method works, simple as that.

    Build a strong social following for an affordable price and use it to jump start a blog or website.

    I'll have to add some tips of my own to this thread when I've got a bit more time!
    Signature
    Sick of over-hyped, dishonest product and course reviews? Check out Reviews Boss for detailed, ethical reviews of leading IM courses, SEO software, web marketing SaaS and more.
    {{ DiscussionBoard.errors[10547881].message }}
  • Profile picture of the author stesve
    I wanted to take a peek at the contents of the facebook page - but apparently it doesn't exist anymore.
    {{ DiscussionBoard.errors[10547912].message }}
    • Profile picture of the author demon1000
      I tried this for my funny dog page ...
      1400 likes in 1 day. Wow amazing
      I post other content an 46 people see this post ... 0,0% engagement.
      no like ... no comment... no share... nothing its only 10$ strange ... as it are bought relevant dog likes bougt frol fb an not thru fiver or other botstuff you can buy...
      see it for yourself at fb. Search crazy funny dogs up to the next tryout and hey ... i got 1400 likes... ok they dont do anything but i got them lol
      {{ DiscussionBoard.errors[10547942].message }}
  • Profile picture of the author StartingSeller
    I find this post very interesting especially seeing as how Facebook will not allow you to set your daily limit to $1 but in fact has a $5 minimum?

    Edit: When I changed to CPM instead of Cost per Like the error went away. Thanks
    {{ DiscussionBoard.errors[10548176].message }}
  • Profile picture of the author Scott Brooks
    Awesome case study! Even if many of these fans aren't buyers, the mere number creates a perception of credibility. This is the greatest advantage I see.
    Signature

    Build a Profitable IM Business in 12 Weeks
    http://sellinginternetproducts.com/menu/membership/

    {{ DiscussionBoard.errors[10548179].message }}
  • Profile picture of the author Gil W
    Hi Verena. Your FB Ads case study is really great, and though I'm a complete newbie, I understand much of what you're saying. I have a fashion jewellery website in Australia (cybelle.com.au) which I launched about a year ago but I get no sales from this site (currently relying on eBay), and if I get 10 visits in a day, this is a very good day! Do you think your FB Ad system would work for my site, if I targeted ads to Australia and NZ, at least to bring some traffic to my site, and maybe to get some sales as well?
    {{ DiscussionBoard.errors[10548247].message }}
  • Profile picture of the author Diver Doug
    What an awesome effort!

    I think many people are not realising the value of getting a large number of likes first, even if they are from countries they wouldn't normally target. However, many other people can't believe there are a huge number of English-speaking people who are NOT from the US, Canada, Australia and the UK (SHOCK!), so why wouldn't you target those people for likes? From what i've read, the idea is to build up a lot of likes on your page to give it some credibility first (ie what Scott Brooks said above) before you target the more traditional (read:more expensive CPC) countries like the US, etc. If you were a potential customer, which page would you prefer, one with 141 likes (ie my page that I'm about to have a bit of a FB likes campaign), or one with 10000+ likes?

    The only problem I have with this is that even if you get 10K likes (or more) and you post something on your page, I reckon you'd be lucky to get engagement from 1000 "fans", or even have 1000 people see your post. I think FB is purposely doing this so that they can sucker you into paying for "boosting" your post. I boosted a post of mine for around $20. I had about 3K people see it and about 100 liked the post, but not one of them turned around and actually liked the page.

    I'm hoping that once I can build up a few more thousand likes on my page, I can post more of our videos from our Youtube channel and that will hopefully get more views!

    Oh well, I think advertising the way the OP did is the way to go to build up cheap actual likes (as opposed to Fiverr).

    Well done, Vareena !!
    {{ DiscussionBoard.errors[10548258].message }}
  • Profile picture of the author Iamthetwo
    I remember some controversy about page likes even from facebook mostly being from "click farms" out of China, Egypt or India. I remember one article (http://www.businessinsider.com/faceb...e-likes-2014-2) where a man got tons of likes that he bought THROUGH FACEBOOK but no engagement afterwards because tons of them were fake clicks by people trying to make fake accounts look legitimate. I'm guessing that facebook must have found a way to stop that based on the engagement you are getting. Do you know anything about this? Has this problem been solved do you know? Any comments would be good to know.
    {{ DiscussionBoard.errors[10548283].message }}
    • Profile picture of the author wolfmmiii
      Originally Posted by Iamthetwo View Post

      I remember some controversy about page likes even from facebook mostly being from "click farms" out of China, Egypt or India. I remember one article (Facebook Advertisers Complain Of A Wave Of Fake Likes Making Their Pages Useless - Business Insider) where a man got tons of likes that he bought THROUGH FACEBOOK but no engagement afterwards because tons of them were fake clicks by people trying to make fake accounts look legitimate. I'm guessing that facebook must have found a way to stop that based on the engagement you are getting. Do you know anything about this? Has this problem been solved do you know? Any comments would be good to know.
      The whole article was bogus.
      Signature
      Want a REAL Online Business That's Fun to Run?
      CLICK HERE FOR INFO
      {{ DiscussionBoard.errors[10564390].message }}
  • Profile picture of the author Diver Doug
    A very good point. Here is the URL for the video in the news story. Makes you think that advertising on FB is a waste of time for your business, but has FB done anything to combat the "click farms"?

    https://youtu.be/oVfHeWTKjag

    Vareena, with your Facebook advertising campaign, has your engagements for posts been the same, or has there been a noticeable drop? Just curious...
    {{ DiscussionBoard.errors[10548306].message }}
  • Profile picture of the author acara
    Hi,
    It's good post, but it is not best example. As I can see, you took subject for your page to bu BMW Fan Club. If you do a little research you can see that that subject (topic) on facebook have millions (10+ millions) likes, followers. So it is very popular subject and response to your ads will be big. So this method is good only for subjects that are very popular, if you choose some other you won't have that much likes. This is good tactic to collect likes and exploit it to some other less popular topic. Other thing, if you choose images from pinterest or other web source, be sure it not require copyright.
    {{ DiscussionBoard.errors[10548566].message }}
    • Profile picture of the author sapvibha
      Very good case study. But the topic itself is so popular, people don't mind hitting Like or Share button. Will this strategy work for Health Niche like e.g. Pregnancy and Baby? I doubt it. There will be conversion for sure but very low compared to viral topics like this.
      {{ DiscussionBoard.errors[10641466].message }}
      • Profile picture of the author Verena
        Originally Posted by sapvibha View Post

        Very good case study. But the topic itself is so popular, people don't mind hitting Like or Share button. Will this strategy work for Health Niche like e.g. Pregnancy and Baby? I doubt it. There will be conversion for sure but very low compared to viral topics like this.
        In theory yes, viral content works better on Facebook (and social media in general). But you'll still have to test them out with ads.

        Running Facebook ads is all about testing. No one knows until they run real ad campaigns.

        Just my 2 cents

        V
        {{ DiscussionBoard.errors[10642221].message }}
  • Profile picture of the author kasshoggi
    Quite impressive.

    Where I've made serious inroads is in video views. I sometimes spend 0.001 per view. That's thousands of views with just $5.

    This is awesome for awareness.

    Great post
    {{ DiscussionBoard.errors[10548591].message }}
  • Profile picture of the author mahender424
    good job,this is much useful for getting trafic for less time period,by posting into groups surrounding to you it may take 15days-30days,without any investment you can get huge trafic.
    Signature

    We are providing all kind of government jobs in India. Along with this will also update time to time recruitment and result.

    {{ DiscussionBoard.errors[10548600].message }}
    • Once you have a sizeable fan base, you will have a targeted audience to communicate to on Facebook. Of course, you can then easily send your fans over to your website and offer them your products and services.
      {{ DiscussionBoard.errors[10552770].message }}
  • Profile picture of the author GustWoltmann
    That's really a great post ever.
    I believe that it's possible,
    SMM( social media marketing) is very useful to get a lot of fan in a short time.
    Thanks for this great post
    Gustavo Woltmann
    {{ DiscussionBoard.errors[10548856].message }}
  • Profile picture of the author fightingmedic
    Anyone know if there is a negative to this for a local brick and mortar service business ?
    {{ DiscussionBoard.errors[10548968].message }}
  • Profile picture of the author absolutevalue
    thank you for sharing your case study. i learned a lot from your post. hopefully i will be able to apply it when fb campaigns in the future.
    {{ DiscussionBoard.errors[10549165].message }}
  • Profile picture of the author guptanisha80
    In order to get 10,000 facebook fans promote your page more and more so that it reach more and more people and you will get more fans.
    {{ DiscussionBoard.errors[10549188].message }}
  • Profile picture of the author jvyzsy
    Few days ago, I tested one advert for $1 and got around 130 likes from the 'albania' group with a reach of 433 so nearly the half as the mentioned reach. Would be a little bit more expensive than yours but still it could be great in long term. My niché has a huge followerbase(lots of millions) yet the reach is getting lower and lower and my 2nd and 3rd ads' likes cost 3-4 times more than the previous. Kept everything the same besides the picture which is always better and better than the first one. Now it is quite expensive even with the "cheap" ad countries, any ideas why could this happen and what to do? Thanks in advance.
    {{ DiscussionBoard.errors[10549249].message }}
  • Profile picture of the author babola
    Great Case Study! Thank you for this!!!
    {{ DiscussionBoard.errors[10549342].message }}
  • Profile picture of the author purpleon
    Hi Verana, this looks great!
    what about your earnings with native ads?
    {{ DiscussionBoard.errors[10549354].message }}
  • Profile picture of the author wordpressdoctor
    Hey Verena, this is a really great post. I had given up on FB ads until I read this post and realized that I was doing everything the wrong way. Thanks a bunch. By the way, what Wordpress Theme is your BMW website using?
    Signature
    ****** LEARN HOW WE MAKE OVER $5,000 PER MONTH****** SELLING UNIQUE ARTICLES ON FIVER AND OTHER FORUMS. THIS TOOL CAN CREATE OVER 500 UNIQUE ARTICLES, IN SECONDS, FOR ANY NICHE!
    {{ DiscussionBoard.errors[10549382].message }}
    • Profile picture of the author solopreneur875
      Wow, great article. However, I'm a little confused because this is all still very new to me. First, what is that you actually sell? BMW's? If not then how is the BMW fan page helping you? Second, how does all this cheap, non-U.S. traffic benefit you? Do more fans boost Google rankings?

      I'm sorry if my questions seem so juvenile, I'm just trying to figure out how to ramp up my new business/website (TRU-ALLY – It's about people, not keywords) which is a talent advocate company to help people find jobs...in the U.S.

      Thanks in advance for clarifying.

      Best,
      Gail
      {{ DiscussionBoard.errors[10571350].message }}
      • Profile picture of the author MSutton
        Originally Posted by solopreneur875 View Post

        Wow, great article. However, I'm a little confused because this is all still very new to me. First, what is that you actually sell? BMW's? If not then how is the BMW fan page helping you?
        She sent people to her website which was just a page of pictures of expensive BMW (you know the most popular ones) and on the page she had an Amazon affiliate banner for Auto parts. They would click on the link and buy from amazon. Probably not auto parts but vanity products/accessories for their cars.
        {{ DiscussionBoard.errors[10571358].message }}
        • Profile picture of the author Verena
          Originally Posted by MSutton View Post

          on the page she had an Amazon affiliate banner for Auto parts. They would click on the link and buy from amazon. Probably not auto parts but vanity products/accessories for their cars.
          Thanks!

          Native ad is another monetization option. And I use that.

          You must have seen these ad widgets that recommend content from "Around the Web."

          All those ad links do is send you to content on other publisher websites.

          Companies like Outbrain, Taboola provide the network to run such ads, and advertisers pay for the clicks.

          V
          {{ DiscussionBoard.errors[10573286].message }}
  • Profile picture of the author Tulipanka
    I can't find your page on FB?
    {{ DiscussionBoard.errors[10549513].message }}
  • Profile picture of the author MSutton
    Thanks for the thread. I was wondering....seems to me something like this could only work for a niche that has a visual appeal like cars, skateboarding tricks, accidents, sex, fashion, high-end real estate/makeovers, beauty makeovers/tips, etc.

    This way, you could make sales of related products or the products in the pictures themselves. In other words, get traffic for car pictures the convert some of that traffic by selling cars or related things like auto parts.

    Do you see any way this method could be used for selling something that is very non-visual and not very sexy but has mass appeal? For instance, web hosting.
    {{ DiscussionBoard.errors[10549626].message }}
  • Profile picture of the author straightshooter
    Hello Verena, thank you very much for this really helpful case study. You mentioned you were regularly posting content on your fan page to drive traffic to your website. Did you use a poster tool? If yes would you mind telling us which one?
    Signature

    "Great fortunes will be made and lost. If you act now you can set yourself up for years..." Klick here for details

    {{ DiscussionBoard.errors[10549926].message }}
  • Profile picture of the author zozoreview
    Awesome. I will use it for authority site THanks for sharing
    {{ DiscussionBoard.errors[10550774].message }}
  • Profile picture of the author moonflorist
    [DELETED]
    {{ DiscussionBoard.errors[10550989].message }}
    • Profile picture of the author Verena
      Originally Posted by Gil W View Post

      I have a fashion jewellery website in Australia (cybelle.com.au) Do you think your FB Ad system would work for my site, if I targeted ads to Australia and NZ, at least to bring some traffic to my site, and maybe to get some sales as well?
      If your objective is to get traffic to websites, run CTW (click to website) ads on FB. Not Page Like ads like I did.

      Originally Posted by MSutton View Post

      Seems to me something like this could only work for a niche that has a visual appeal like cars, skateboarding tricks, accidents, sex, fashion, high-end real estate/makeovers, beauty makeovers/tips. Do you see any way this method could be used for selling something that is very non-visual and not very sexy but has mass appeal? For instance, web hosting.
      FB is a social network, it's not a platform to sell product or services. Products like t-shirts and necklace sell well on FB as people are buying on impulse, those are the exceptions. I don't see services like web hosting is going to make serious sales on FB. Run ads on FB users' newsfeed, capture leads, and sell via email. That's the sales process you should structured if your product need some warm up + education. Just my thought.

      Originally Posted by straightshooter View Post

      Did you use a poster tool? If yes would you mind telling us which one?
      I don't use tools. I write my post, upload image by hand and post them.

      Hope that helps

      V
      {{ DiscussionBoard.errors[10551439].message }}
  • Profile picture of the author darelevant
    Hi Verena,

    Good post. Quick question though. I noticed on September 11th, 2015, when you created our 8th Ad. Your page had 10,125 Likes. I noticed in the FB widget at the right-part of your website, it shows 10,075 Likes and it's February, 2016, now.

    Why would your Page Likes decrease instead of increasing?

    Thank you in advance.
    {{ DiscussionBoard.errors[10551800].message }}
    • Profile picture of the author Rhadoo7
      Originally Posted by darelevant View Post

      Hi Verena,

      Good post. Quick question though. I noticed on September 11th, 2015, when you created our 8th Ad. Your page had 10,125 Likes. I noticed in the FB widget at the right-part of your website, it shows 10,075 Likes and it's February, 2016, now.

      Why would your Page Likes decrease instead of increasing?

      Thank you in advance.
      The FB page hasn't even been updated since September 11, 2015. She hasn't posted anything since doing this campaign...

      So then why build a page with 10,000 likes if you don't even use it? Seems like the campaign was created strictly for this forum post.
      {{ DiscussionBoard.errors[10566710].message }}
      • Profile picture of the author MSutton
        Originally Posted by Rhadoo7 View Post

        The FB page hasn't even been updated since September 11, 2015. She hasn't posted anything since doing this campaign...

        So then why build a page with 10,000 likes if you don't even use it? Seems like the campaign was created strictly for this forum post.
        Interesting observation, Rhadoo.
        {{ DiscussionBoard.errors[10567508].message }}
      • Profile picture of the author agmccall
        Originally Posted by Rhadoo7 View Post

        The FB page hasn't even been updated since September 11, 2015. She hasn't posted anything since doing this campaign...

        So then why build a page with 10,000 likes if you don't even use it? Seems like the campaign was created strictly for this forum post.
        It probably was created just for this post. She probably had great success with this and did not want to give up the actual niche. So, create a page and run a campaign for illustration purposes.

        al
        Signature

        Broken promises don't upset me. I just think, why did they believe me?
        ~Jack Handey~

        {{ DiscussionBoard.errors[10569154].message }}
        • Profile picture of the author Verena
          Originally Posted by huyha View Post

          Hey Verena, this is a really great post, maybe i can use Facebook for teespring. i dont understand why your cost is so low ? 0.001$ Why you are targeting only mobile? Cause they are cheaper?
          If you want to send traffic to Teespring, run Page Post Engagement or Click To Website ads on Facebook. Not Page like ads like I've shown you.

          Page likes campaigns increase your Facebook fans, but your audience doesn't see your t-shirt ads on their newsfeed. You want your t-shirt shown up right on people's newsfeed to either make engagement or drive them to your Teespring page. I sell t-shirts on Teespring too; and have good results. I run PPE ads, most of the time.

          Yes, mobile is cheaper for Page like campaigns.

          Originally Posted by agmccall View Post

          It probably was created just for this post. She probably had great success with this and did not want to give up the actual niche. So, create a page and run a campaign for illustration purposes.
          Thanks for your understanding.

          Yes, I have success in others niches and different Facebook ad campaigns. I'm trying to show folks this method works to increase Facebook fans and web traffic with relatively low investment.

          I run different Facebook ads depending on what I want to achieve (just like I've written in earlier posts).

          Hope that helps.

          Verena
          {{ DiscussionBoard.errors[10570553].message }}
        • Profile picture of the author Mike Chu
          Originally Posted by Verena View Post

          The objective is to gain likes, gain traffic and build social proof fast.

          If your primary objective is to get leads, don't run Page Likes campaigns on FB (like I've shown you on the 1st post).

          You might want to read my post here:

          http://www.warriorforum.com/social-m...l#post10549951

          Apart from Page Likes campaigns, we have lots of other options with FB ads, run those campaigns if you're trying to get leads for your business.

          Hope that helps.

          V
          Hi V,

          This is the problem I am facing. Not sure why though.

          {{ DiscussionBoard.errors[10620302].message }}
  • Profile picture of the author Walsfer
    I decided to give this a try over the weekend. I set it up to get likes on a particular post instead of the page to see if it would get similar results.

    So I spent $7.99 and got the following results:

    738 post likes, 19 page likes, and an increase in likes on other posts on my page.

    The odd thing is that the ad manager says I only received 656 post engagements. Regardless, I think this method worked well. I think this could be used to encourage more likes and then you could possibly run a separate campaign to encourage comments.

    Any thoughts on this idea?
    {{ DiscussionBoard.errors[10552127].message }}
  • Profile picture of the author harrythestick
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[10552432].message }}
    • Profile picture of the author skynandi
      Hi Verena, Thank You for putting this together. Testing ads in cheaper countries is a great idea.

      I've run a couple of tests over the weekend. My page likes targeting developing countries came out to 0.02$ which is not so bad, however when I switch the audience to developed countries the cost shoot up to 0.20$. How did you get such a cheap likes for the developed countries?

      Thanks.
      {{ DiscussionBoard.errors[10552547].message }}
      • Profile picture of the author RishiSood
        This is awesome - thanks Verena! How would you tweak your approach for sharing a page with your personal name in a specific niche?

        I.E If your Facebook page name was Verena but your niche/posts were still all about BMW.
        {{ DiscussionBoard.errors[10552619].message }}
  • Profile picture of the author simonf_71
    It is time to restart my FB campaign using your strategy. Thanks for the share. It is always much more expensive getting US and Canada visitors in FB.
    {{ DiscussionBoard.errors[10552756].message }}
  • Profile picture of the author jandees
    You will surely get this if you spend money... I would be more impressed if it doesn't involve money and you got 10,000 likes.... That's quite impossible, isn't it? Or maybe not.
    Signature

    Regards,
    Jandee Smith
    ContactDB - Email List Provider
    www.contactdb.com

    {{ DiscussionBoard.errors[10552937].message }}
  • Profile picture of the author Joe Karl
    Are you making money from the 10k fans ??
    {{ DiscussionBoard.errors[10552970].message }}
    • Profile picture of the author Verena
      Originally Posted by darelevant View Post

      I noticed on September 11th, 2015, when you created our 8th Ad. Your page had 10,125 Likes. I noticed in the FB widget at the right-part of your website, it shows 10,075 Likes and it's February, 2016, now.
      Maybe it's a glitch in FB like-box widget. I'm not sure.

      Usually I don't pay attention to small numbers/things like this.

      As long as I'm headig at the right direction and see results I ignore small numbers

      Originally Posted by Walsfer View Post

      So I spent $7.99 and got the following results: 738 post likes, 19 page likes, and an increase in likes on other posts on my page. The odd thing is that the ad manager says I only received 656 post engagements. Regardless, I think this method worked well. Any thoughts on this idea?
      Honestly, I have no idea.

      Yes, regardless. Take action and go for it.

      As long as the numbers/variances isn't big, I usually don't pay much energy to figure it out. Just my 2 cents.

      Originally Posted by skynandi View Post

      My page likes targeting developing countries came out to 0.02$ which is not so bad, however when I switch the audience to developed countries the cost shoot up to 0.20$. How did you get such a cheap likes for the developed countries?
      Maybe you should take a look at your campaign stats.

      Different age group, gender, cost you more money, switch those off and your numbers should improve (sometimes a lot of it).

      Originally Posted by RishiSood View Post

      How would you tweak your approach for sharing a page with your personal name in a specific niche? I.E If your Facebook page name was Verena but your niche/posts were still all about BMW.
      I'm sorry, I don't get you.

      Why do it? Is there any specific reason behind this idea?

      Verena
      {{ DiscussionBoard.errors[10553021].message }}
      • Profile picture of the author RishiSood
        Originally Posted by Verena View Post

        I'm sorry, I don't get you.

        Why do it? Is there any specific reason behind this idea?

        Verena
        What if you are in business for yourself and offer content/services to a particular niche for example? I understand in your situation it makes no sense but again I'd be curious on the success of this process where the page name is not automatically reflective of the content.

        Perhaps I will just try and see for myself
        {{ DiscussionBoard.errors[10554004].message }}
        • Profile picture of the author sllh81
          Hey V,
          Thanks for the ideas. Love the concept of using foreign ads to test ads/build traction/gain leverage.
          As I am looking at your stats, it appears that with 10K fans, you were able to drive about 50 visitors per day (on average). You also spent about $50 to reach that number.
          $50 spent to drive 50 visitors PER DAY is not bad at all! Build a good opt-in form and those viewers can be yours to drive every day, meaning that soon enough you can drive 100-200 visitors per day via a page post and an email blast. Those visitors can help you get that metrics needle moving in the right direction. With good metrics (low bounce rate, high time on site...), enough keyword diligence, and some on page SEO, and you can begin ranking for longer tail keywords. Now you've got a legitimate traffic geyser!

          Also, spending money to build the fans is great, but using direct engagement via commenting to drive traffic to your site with the Fanbox widget enabled should help boost your Tier 1 traffic substantially!

          I'm pumped. Thanks for publishing this.
          {{ DiscussionBoard.errors[10554790].message }}
        • Profile picture of the author Verena
          Originally Posted by RishiSood View Post

          What if you are in business for yourself and offer content/services to a particular niche for example? I understand in your situation it makes no sense but again I'd be curious on the success of this process where the page name is not automatically reflective of the content.
          By doing this, you might experience slight drop of CTR as people can't relate your page name to the ad.

          Just guessing, you'll have to test it out with ads though.

          Hope that helps.

          V
          {{ DiscussionBoard.errors[10556971].message }}
  • Profile picture of the author Ukanet
    Wow, very impressive. How did you monetize this traffic? I guess PPV and CPA wouldn't work that well.

    I guess you used digital Affiliate Products?

    Kind Regards
    {{ DiscussionBoard.errors[10553864].message }}
  • Profile picture of the author anwar001
    Nice post. Have you started making good money from this page?
    {{ DiscussionBoard.errors[10553888].message }}
  • Profile picture of the author Verena
    Originally Posted by Ukanet View Post

    Wow, very impressive. How did you monetize this traffic? I guess PPV and CPA wouldn't work that well.
    I monetize my site with native ads.

    They look like this:

    {{ DiscussionBoard.errors[10555167].message }}
    • Profile picture of the author matthest
      Originally Posted by Verena View Post

      I monetize my site with native ads.

      They look like this:

      Do you mind me asking how much revenue on average/day native ads generate?
      {{ DiscussionBoard.errors[10559720].message }}
  • Profile picture of the author dangordon
    Great info! Funny, I was just looking for ways to boost my FB likes for a number of sites that I have. Thanks!
    Signature
    {{ DiscussionBoard.errors[10557456].message }}
  • Profile picture of the author Funtobesocial
    Very Cool, and very detailed. Good job! Whatever it takes to build up the a good Facebook audience. This wouldn't work for me, but for a fan page I could see how it could pay off.
    Signature
    {{ DiscussionBoard.errors[10557666].message }}
  • Profile picture of the author Fundtech
    Verena, very nice case study. I see your fan page is not catering particularly to businesses. For someone trying to build a B2B service page would you recommend to use desktop ads as well as mobile ads?
    {{ DiscussionBoard.errors[10558833].message }}
    • Profile picture of the author Verena
      Originally Posted by Fundtech View Post

      For someone trying to build a B2B service page would you recommend to use desktop ads as well as mobile ads?
      We don't know till we test.

      Every interest, age group, gender is different. It's not easy to predict which works.

      When I ran PPE ads in another niche, I assumed older folks (50 and above) were on Desktop more than mobile. I was wrong. I ended up spending more on mobile as I could reach a larger audience using mobile ads.

      To answer you question: yes, first run on desktop and mobile. Once you have some data, you'll know what to do next. It's test test test when it comes to buying traffic on Facebook.

      Verena
      {{ DiscussionBoard.errors[10561938].message }}
  • Profile picture of the author SociallyOffline
    Thank you for posting this thread. I am very successfull with Twitter & Instagram but never succeeded with Facebook and i learned a couple of new things by reading this thread.

    I am going to try different campaigns today and see how it goes, you made me understand Facebook a bit better. Again, thank you!
    {{ DiscussionBoard.errors[10558999].message }}
  • Profile picture of the author Raiel Schwartz
    Can you explain tuu us As tuu why you have chusen to run seven separate ad sets rather than seven separate ads unDur the same one adset and campaign?

    n thank u fuR uR suppuRt VeRena,

    URS TRULY,
    RAiEL SCHWARtS
    {{ DiscussionBoard.errors[10562639].message }}
    • Profile picture of the author Verena
      Originally Posted by Raiel Schwartz View Post

      why you have chose to run seven separate ad sets rather than seven separate ads under the same one adset and campaign
      Once we place multiple ads within an adset, Facebook will rotate ads automatically and then serve the best performing ad for us. This way, I have no control over my ads serving, I don't like it.

      I prefer to do it manually: 1 ad in each adset. Let them run to collect data, pull out stats, and then decide my winners/losers. I used to do this for awhile and works well for me.... though I have to spend a few minutes reading stats and manually stop the losers.

      There is no "right" or "wrong" way of doing it. I just prefer it this way

      V
      {{ DiscussionBoard.errors[10563431].message }}
  • Profile picture of the author Hesham2020
    Very good experience, and very good effrots done in posting and answering our questions i use almost the same but because i am already from Egypt and i target local market here i get that prices ,
    i use my page for selling computer items and electronics and it converts very well ,
    i knew good new points from your post and will use it , will focus more in my customer segments and try to narrow it and see how it works ,
    my question is related to that point should i focus in the biggest segment of my clients or should i make it wider may be will get other converted customer from other segments ?
    Again thank you !
    Hesham
    {{ DiscussionBoard.errors[10564204].message }}
  • Done some experimentation on my side.
    India cost quite a lot (0.10) compared to others (ex:Nepal 0.02).
    The first time I ran for cheap countries I got something like 400 likes for 3$ no optimisation (lazy ). Not that hard, then I started to go for my niche with less "useless" cheapest countries (ex: Nepal) cost went up a about 100 likes for 3$.
    I would love to know what are your CPC for T1 like UK,US. And what is the percentage of them in your fans.
    I was noobly thinking that mixing low Tiers with T1 would get me low CPC because a lot of the cheap countries click on it so maybe Facebook would think it's awesome and lower the cost for the expensive one.
    {{ DiscussionBoard.errors[10565923].message }}
  • Profile picture of the author AshTJ
    I just started targeting some developing countries for a fitness related page, and the cost per page like is pretty good.

    I'm getting around a 15% CTR with an (automatic) CPM of $11. This comes out to 6c page likes, which considering the competitive market, is pretty good.

    I'm considering dropping the CPM because $11 seems absurdly high, but I'll have to make sure my CTR doesn't drop alongside it.

    Overall, good results so far (ads have only been running for an hour), and we'll see what happens.
    {{ DiscussionBoard.errors[10566160].message }}
  • Profile picture of the author Crystalannke
    That's great.
    {{ DiscussionBoard.errors[10566402].message }}
  • Profile picture of the author Pick Panda
    Thats cool and little tricky. I am not sure if same will work for me but worth to put a try.
    {{ DiscussionBoard.errors[10566415].message }}
  • Profile picture of the author alopicatso
    That is one awesome and detailed case study. Thanks for sharing this.
    {{ DiscussionBoard.errors[10566468].message }}
  • Profile picture of the author Steve Mark42
    it is superior guidance thanks to describe with perfectness.
    {{ DiscussionBoard.errors[10566488].message }}
  • Profile picture of the author Rhadoo7
    Great post! But it really depends on your niche and the way you monetize your website. If you have Adsense, then yes..it's ok to get clicks from any country. For example I promote informational products on Clickbank which are quite expensive and 95% of the sales come from US and Canada. People in poor countries will not pay 37$ for an ebook.

    Even in your case (I see that you promote stuff from Amazon)...how many sales do you get from countries like Bangladesh, Uganda, Tanzania or Zimbabwe?

    Those kind of likes are good to have just for image and ego. It looks better to have 10,000 likes (all countries) than to have just 1,000 US only likes.
    {{ DiscussionBoard.errors[10566614].message }}
    • Profile picture of the author wolfmmiii
      Originally Posted by Rhadoo7 View Post

      It looks better to have 10,000 likes (all countries) than to have just 1,000 US only likes.
      This is 100% completely wrong. If you have 10,000 likes from other countries and those likes provide ZERO engagement with your content, they are worth less than what 1000 highly-engaged US likes would provide.

      Folks, please, read up on (and understand) the relationship between Likes, Engagement, and Reach. If you don't understand this relationship, avoid Facebook as an advertising/traffic platform - you are going to fail.

      Facebook Engagement vs Reach
      Signature
      Want a REAL Online Business That's Fun to Run?
      CLICK HERE FOR INFO
      {{ DiscussionBoard.errors[10567660].message }}
      • Profile picture of the author Raiel Schwartz
        Hi when we first try to make out Like campaign we couLDnt ADD muRE than one ADset to each kampaign which maDe us stucc At $5\ADset pER kAmpAign but if we use puWuR EDituR it kan LikeLy fix that issue that AD Managur has, thank u V, URS TRULY, RAiEL SCHWARtS
        {{ DiscussionBoard.errors[10568607].message }}
        • Profile picture of the author Tulipanka
          Originally Posted by Raiel Schwartz View Post

          Hi when we first try to make out Like campaign we couLDnt ADD muRE than one ADset to each kampaign which maDe us stucc At $5ADset pER kAmpAign but if we use puWuR EDituR it kan LikeLy fix that issue that AD Managur has, thank u V, URS TRULY, RAiEL SCHWARtS
          What is wrong with you?
          {{ DiscussionBoard.errors[10568937].message }}
      • Profile picture of the author Rhadoo7
        Originally Posted by wolfmmiii View Post

        This is 100% completely wrong. If you have 10,000 likes from other countries and those likes provide ZERO engagement with your content, they are worth less than what 1000 highly-engaged US likes would provide.

        Folks, please, read up on (and understand) the relationship between Likes, Engagement, and Reach. If you don't understand this relationship, avoid Facebook as an advertising/traffic platform - you are going to fail.

        Facebook Engagement vs Reach
        Like I've said...those kind of likes are just for "image" and your ego. It LOOKS better to have 10,000 likes (all countries) than to have just 1,000 US only likes - at the first impression. Of course that they are not valuable if they aren't engaged
        {{ DiscussionBoard.errors[10576095].message }}
  • Profile picture of the author huyha
    Hey Verena, this is a really great post, maybe i can use Facebook for teespring. i dont understand why your cost is so low ? 0.001$ Why you are targeting only mobile? Cause they are cheaper?
    {{ DiscussionBoard.errors[10566619].message }}
  • Profile picture of the author AffiliateBeast
    Oldest trick in the book. Problem is that the traffic you are getting with such low CPC, you will get low earning as well with ads. Can you share a screenshot with us to prove that at the end of the day your method is profitable?
    Signature

    Join 300+ SEOs at SEO republic facebook group Today!

    {{ DiscussionBoard.errors[10567554].message }}
  • Profile picture of the author Alperr
    I've enjoyed reading it, thanks for sharing!
    {{ DiscussionBoard.errors[10567651].message }}
  • Everybody is asking one question.
    What do you do with this strategy? You switched to developed countries but didn't put numbers on this (% of fans, engagement, cost , etc).
    Did switching to developed increased your cpc (how much)? Is this enough to drive real sales after or do you have another method?
    After some time I stopped targeting some countries, Bangladesh click bank is good for social proof but a waste of money for engagement.
    It's like there is a void in your article, basically what is next?
    {{ DiscussionBoard.errors[10571176].message }}
    • Profile picture of the author Yonex Illo
      Actually, while the techniques sound pretty good and I'm sure they work, it seems to be 100% dependent on subject matter.

      In this case, the subject is BMW, which is already a well established brand and already has a ready niche : car and BMW fans.

      What about start-ups? Say, someone who is selling a new brand of t-shirts, or a new company providing a new type of courier service?

      I highly doubt this sort of approach will work.
      {{ DiscussionBoard.errors[10571264].message }}
      • Profile picture of the author MSutton
        For a courier service? Probably not. But for tee-shirts, I think it would work.

        This method would work best for ads that have subject matter with visual appeal, so fashion could work in many cases.
        {{ DiscussionBoard.errors[10571268].message }}
      • Profile picture of the author Mr Roger
        Originally Posted by Yonex Illo View Post

        Actually, while the techniques sound pretty good and I'm sure they work, it seems to be 100% dependent on subject matter.

        In this case, the subject is BMW, which is already a well established brand and already has a ready niche : car and BMW fans.

        What about start-ups? Say, someone who is selling a new brand of t-shirts, or a new company providing a new type of courier service?

        I highly doubt this sort of approach will work.
        brother.. its like you are asking her to spoon feed you.. how the heck can she now? You should run your tests, run your ads, learn from your mistakes, rinse and repeat! Simple! There is no MAGIC ball that will reveal what you are asking.
        {{ DiscussionBoard.errors[10587490].message }}
  • Profile picture of the author raj1raj1
    Excellent. Thanks for sharing such valuable facebook ad creation and promotion. This is very valuable post for me as I am new to internet marketing.
    Signature

    Thanks Best Regards, Raj
    http://fatloss.ultimateflatbelly.com

    {{ DiscussionBoard.errors[10574149].message }}
  • Profile picture of the author ahmed051198
    Hey my name is ahmed i am new here,
    Advise your page sent link of your page its may help you to increase your likes
    {{ DiscussionBoard.errors[10574817].message }}
  • Profile picture of the author jamescanz
    Nicely done...

    I imagine car insurance (zip submit) offers would work very nicely with that page you've built.
    {{ DiscussionBoard.errors[10574868].message }}
  • Profile picture of the author pamon
    awesome post. thanks for the info. US isn't the world's only global market as seen here.
    Signature

    Freelance Writer & Blogger For Hire. US based. Awesome Rates. Check out http://about.me/davidamodt for samples & more.

    {{ DiscussionBoard.errors[10576079].message }}
  • Profile picture of the author Sourav4
    Great post! I will try the same strategies. Could you please add a post about monetizing with a Facebook page with 10K likes.
    Signature

    Affordable rental solutions with Fella Homes.

    {{ DiscussionBoard.errors[10577885].message }}
  • Profile picture of the author Jtabb7
    Great post Verena, I think it goes to show that anybody out there can gain a following on Facebook with little investment.

    I especially like how instead of just having a basic advert with your page you pose people the question. Love BMW? then like our page as it gets people thinking about BMW's (and as you are targeting the interests) and there is a targeted call to action.
    {{ DiscussionBoard.errors[10578952].message }}
  • Profile picture of the author wolfmmiii
    What I don't understand about this "case study" is why is OP not growing the page? If this strategy of collecting non-US "Likes" is so effective, why would you get a page to 10K "likes" and then just stop doing anything with it??

    I get that this was used as an example but even if it was, why wouldn't OP continue growing it?

    As far as I can tell (from what I've seen and read so far), this is a great case study on how NOT to build a fan page. With 10K fans, this page should be driving INSANE traffic (and profits with it). Why is that not happening here?

    If it was, OP would surely continue growing it, no?
    Signature
    Want a REAL Online Business That's Fun to Run?
    CLICK HERE FOR INFO
    {{ DiscussionBoard.errors[10582350].message }}
  • Profile picture of the author olutony14
    Hi Verana,
    Your case study is amazing, thanks. i will surely give i a trial.
    {{ DiscussionBoard.errors[10582396].message }}
  • Profile picture of the author TB Ann
    Its amazing post, I will try it with TB's page now.
    Thanks OP
    Signature
    SELL & BUY Adult Traffic
    www.trafficbroker.com
    {{ DiscussionBoard.errors[10586355].message }}
  • Profile picture of the author Cary Joseph
    This is a really good post that shows how to get an account up to the point where people trust you. I can verify this works.
    {{ DiscussionBoard.errors[10586761].message }}
  • Thanks for sharing, problem with facebook is this, they can ban you anytime for no reason and if that happens there is nothing you can do, I had multiple fan pages with 1000's of likes, followers and it was great till that day when I got banned......till today I have no idea why so I stopped using FB, thanks anyway.
    {{ DiscussionBoard.errors[10587126].message }}
    • Profile picture of the author MSutton
      Originally Posted by Stanislaw Ziolkowski View Post

      Thanks for sharing, problem with facebook is this, they can ban you anytime for no reason and if that happens there is nothing you can do, I had multiple fan pages with 1000's of likes, followers and it was great till that day when I got banned......till today I have no idea why so I stopped using FB, thanks anyway.
      That's very interesting but I hear it a lot these days. One main problem I have seen why people get banned is that they use automated software to post to their fan pages. If you do this too frequently within a certain time span, this could get you banned from what I have been reading.

      Even though they were doing nothing malicious and just using automated software to help free up time and make life easier, they still get the boot.

      You are right, you have to be very careful when using sites you have no control over for traffic. Putting all or even most your eggs in one basket is a recipe for disaster. You have to diversify everything these days.
      {{ DiscussionBoard.errors[10587145].message }}
    • Profile picture of the author ThePhresh85
      Originally Posted by Stanislaw Ziolkowski View Post

      Thanks for sharing, problem with facebook is this, they can ban you anytime for no reason and if that happens there is nothing you can do, I had multiple fan pages with 1000's of likes, followers and it was great till that day when I got banned......till today I have no idea why so I stopped using FB, thanks anyway.
      So you don't know why you was banned from Facebook? You must have been doing something crazy to get banned because I had my fanpage for a few years and nothing has happened. I don't use automated systems to post and others are doing well also! You must have used something wrong and it caught you in the worst way...
      {{ DiscussionBoard.errors[10587406].message }}
    • Profile picture of the author Mr Roger
      Originally Posted by Stanislaw Ziolkowski View Post

      Thanks for sharing, problem with facebook is this, they can ban you anytime for no reason and if that happens there is nothing you can do, I had multiple fan pages with 1000's of likes, followers and it was great till that day when I got banned......till today I have no idea why so I stopped using FB, thanks anyway.
      Why would they ban you for no real reason? Just for running multiple ads? They only ban people for real reasons but we enjoy saying that "it wasant my fault" excuse becsause we dont take the time to read and learn about their terms and conditions and ad placement regulations, guidelines and restrictions.
      {{ DiscussionBoard.errors[10587489].message }}
    • Profile picture of the author Verena
      Originally Posted by Stanislaw Ziolkowski View Post

      Thanks for sharing, problem with facebook is this, they can ban you anytime for no reason and if that happens there is nothing you can do, I had multiple fan pages with 1000's of likes, followers and it was great till that day when I got banned......till today I have no idea why so I stopped using FB, thanks anyway.
      Facebook pretty much lay down everything on what advertisers can do and what not to do here on their ad policy page.

      Advertisers are not allowed to run ads on certain verticals like dating, dietary supplements, casino, subscription services etc. If you run ads in those niches, your ad account will be ban. I guess affiliates got ban running ads in those CPA niches.

      Facebook doesn't ban advertisers for "no reason". If we make small mistakes (like not comply to their 20%-text-policy) they will send us an email notification and our ad just won't go live. That's it. They won't ban us straight. Just resubmit a new ad and our ad will get approve.

      Hope that helps.

      Verena
      {{ DiscussionBoard.errors[10595134].message }}
  • Profile picture of the author Mr Roger
    Did you set your ads as automatic in the bidding or did you choose to pay by impressions, clicks or automatic by click? or automatic by impressions?

    Thanks!
    {{ DiscussionBoard.errors[10587486].message }}
  • Profile picture of the author vohimanshu
    Excellent case study.. And I would also like to mention that, getting some organic likes is highly beneficial.. Look out for some viral videos or stuff related to your niche on Reddit or YouTube. And you can just "Boost Post" to leverage from these 10k fans
    {{ DiscussionBoard.errors[10587654].message }}
  • Profile picture of the author linqun
    where can i find some facebook AD business account agent ?
    I want to promote my online website, sell some copy items, imitation, cheap and also good quality from China.
    Facebook personal account can't creat that AD now.

    thanks
    {{ DiscussionBoard.errors[10604774].message }}
  • Profile picture of the author marketree
    Hi Verena.
    {{ DiscussionBoard.errors[10614087].message }}
  • Profile picture of the author marketree
    Hi Verena. This was an awesome study. Would just like to know if you had a target audience here or just to gain likes, what was the ultimate lead goal here? I need people in my state to like our page as our products can not be sold overseas so having people from around the world liking our page feels like it will only help the responsiveness of my page?
    {{ DiscussionBoard.errors[10614094].message }}
    • Profile picture of the author Verena
      Originally Posted by marketree View Post

      Would just like to know if you had a target audience here or just to gain likes, what was the ultimate lead goal here?
      Gain likes, gain traffic.

      Originally Posted by marketree View Post

      I need people in my state to like our page as our products can not be sold overseas so having people from around the world liking our page feels like it will only help the responsiveness of my page?
      In your case, you'll only run Facebook ads to people within your state.

      Verena
      {{ DiscussionBoard.errors[10617466].message }}
  • Profile picture of the author marketree
    Hi Verena. Very nice post! I would just like to know what was the objective of growing the likes for your page? I'm in the same market but my objective is to get more leads through from my page so I assume that this means I have to only get like from my area as we do not sell our products overseas?
    {{ DiscussionBoard.errors[10616562].message }}
    • Profile picture of the author Verena
      Originally Posted by marketree View Post

      Hi Verena. Very nice post! I would just like to know what was the objective of growing the likes for your page? I'm in the same market but my objective is to get more leads through from my page so I assume that this means I have to only get like from my area as we do not sell our products overseas?
      The objective is to gain likes, gain traffic and build social proof fast.

      If your primary objective is to get leads, don't run Page Likes campaigns on FB. Run other campaigns just like I've shared on my post here

      Apart from Page Likes campaigns, we have lots of other options with FB ads, run those campaigns if you're trying to get leads for your business.

      Hope that helps.

      V
      {{ DiscussionBoard.errors[10617472].message }}
  • Profile picture of the author Mike Chu
    I'm not sure why I can't set my budget to USD1 though. They mentioned that the minimum is USD5. Anyone facing the same problem?
    {{ DiscussionBoard.errors[10620162].message }}
    • Profile picture of the author Verena
      Originally Posted by Mike Chu View Post

      I'm not sure why I can't set my budget to USD1 though. They mentioned that the minimum is USD5. Anyone facing the same problem?


      It's due to Facebook changing the default option for how they charge you. When creating ad set, the old default was Impressions (CPM). The new default is "Page Like'' or CPC.

      You can change back to Impressions (CPM) in the Optimization & Pricing section at the bottom of the Ad Set editor in Power Editor.

      This will allow you to set the $1 daily minimum budget again.

      Hope that helps.

      V
      {{ DiscussionBoard.errors[10622372].message }}
  • Profile picture of the author Quede
    I'm really impressed. Nice job.
    Signature

    Don't stop when you're tired.
    STOP
    when you are
    DONE!

    {{ DiscussionBoard.errors[10620166].message }}
  • {{ DiscussionBoard.errors[10621095].message }}
  • Profile picture of the author kaitlam14
    Great post ! But recently, some fanpage posting about : Giveaway Mercedes car, BMW, etc... It require you have to like and share that fanpage. Then they realize they have been SCAM. Beware !!
    {{ DiscussionBoard.errors[10621881].message }}
  • Profile picture of the author Sallysimi
    You did a really a hard work. Thank you for your useful sharing. As I am a newcomer here, so it is quite hard for me to dig into FB marketing. But with your sharing, I can now understand more about its mechanism..
    {{ DiscussionBoard.errors[10621984].message }}
  • Profile picture of the author aliachmad
    This is a science that is precious to me, thank you very much
    {{ DiscussionBoard.errors[10622008].message }}
  • Profile picture of the author letsmakemoney
    Yea I have that same problem. The min is 5 dollars a day now.
    {{ DiscussionBoard.errors[10622282].message }}
  • Profile picture of the author kulboi
    This is a nice case study, learned alot...
    {{ DiscussionBoard.errors[10622315].message }}
  • Profile picture of the author imranfuuast
    Very nice, glad to see some one actually taught us social media marketing

    One simple question, does facebook click rates are all depend on niche? there`s a sheer difference between luxury cars and other nice products? is that true?
    {{ DiscussionBoard.errors[10622324].message }}
    • Profile picture of the author Verena
      Originally Posted by imranfuuast View Post

      One simple question, does facebook click rates are all depend on niche? there`s a sheer difference between luxury cars and other nice products? is that true?
      The cost of Facebook ads depends on:

      1. Targeting
      The more targeted your ads are, the more you have to pay. If you were to run ads to all cars, then you will pay less.

      As you narrow down your targeting, such as gender, location, interest (a specific BMW fan page) – the ad price goes up.

      2. Bids
      If one advertiser is willing to pay $0.10, then the next advertiser will pay more – so it's $0.11 for the click.

      3. Engagement
      Facebook rewards engagement. Your ad price will go down if your ad gets clicked 1/10, vs the other advertiser whose ad only get clicked 1/50 times. That’s for Page Like campaign.

      When you’re running Page Post Engagement campaigns, engagement includes: like, comment, share and click on your post.

      Hope that helps.

      Verena
      {{ DiscussionBoard.errors[10628519].message }}
  • Profile picture of the author kurttasche
    This is awesome!
    Thank you for sharing.
    {{ DiscussionBoard.errors[10622451].message }}
  • Profile picture of the author papabakpao
    [DELETED]
    {{ DiscussionBoard.errors[10628817].message }}
  • Profile picture of the author abdullah osama
    great case study but i have something so near and better nd still free dont use fan pages use instead normal profile and add friends in the same niche and start posting 3 times a day be normal no just business and let ppl trust u then u could do what ever u like i made it last month and made a great money
    {{ DiscussionBoard.errors[10634109].message }}
  • Profile picture of the author buttfungus
    do you know where i can get fb ads high resolution images ?
    {{ DiscussionBoard.errors[10634984].message }}
  • Profile picture of the author cobra5106
    Great post and information Verena, thank you! btw, I tried this technique, and it works but it seems that 99% of my traffic is coming from 1 country. What do you think I am doing wrong? Thanks again!
    {{ DiscussionBoard.errors[10637480].message }}
    • Profile picture of the author Verena
      Originally Posted by cobra5106 View Post

      I tried this technique, and it works but it seems that 99% of my traffic is coming from 1 country.
      Facebook will optimize your ads. They will show your ads to the audience in countries who is most engaging with your ad.

      If you don't like how it works, this is what you can do is: set up one country in each ad set.

      This method costs you more money to start as you'll be running more adsets. You can pause the losers after some initial tests though.

      Verena
      {{ DiscussionBoard.errors[10640917].message }}
      • Profile picture of the author cobra5106
        Originally Posted by Verena View Post

        Facebook will optimize your ads. They will show your ads to the audience in countries who is most engaging with your ad.

        If you don't like how it works, this is what you can do is: set up one country in each ad set.

        This method costs you more money to start as you'll be running more adsets. You can pause the losers after some initial tests though.

        Verena
        I understand, Thanks Verena! Great information!
        {{ DiscussionBoard.errors[10641356].message }}
  • Profile picture of the author himanuzo
    10K likes at a FB page for $52. Woooow! Incredible!

    At FB ads, developing countries are cheaper than advanced countries.

    Verena, I will try to lower the cost like you.

    If anyone is living at a developing country, can try this method. Then promote local merchandise at the developing country.
    {{ DiscussionBoard.errors[10638982].message }}
  • Profile picture of the author it2shoes
    Wonder if you are using images from your different posts or if they are used only for the FB ads?
    {{ DiscussionBoard.errors[10642796].message }}
  • Profile picture of the author Nile Vincent

    When you're struggling for 'Social Traffic'...here's one of the cleverest
    ways...and least expensive...to come along in a long time...

    Here's a step-by-step case study showing you 'How' and 'Why' of
    finding 'social-media' traffic INEXPENSIVELY...with QUICK!...

    These type of FREE case studies...from a reputable marketer that knows
    this business in-and-out...are rare to find!...

    And this one you seriously can get your teeth into...newbie friendly
    and easy to understand...

    If you've been having issues with getting a handle on this 'FB Advertising
    Model'...well, here's the answer...
    {{ DiscussionBoard.errors[10659900].message }}

Trending Topics