Viral Content + Facebook Ads
Its still very new..
Wanted to give you guys some background on my thought process, and hope to get some opinions suggestions.
So what I do is to first curate and find interesting articles that I feel is engaging and that people will share on FB. I'll re-write them, and post on my own website, quoting the source.
Next I create Ads on FB to promote these post, with the idea to seed them. So that they get the exposure. Ultimately I hope people interact with the ads, by sharing the article, hopefully so it will go viral.
At the moment, I'm trying out 2 different objectives, to see which works best.
1) engagement
2) clicks to website
In terms of countries, I'm also trying split testing.
1) Targeting premium countries like USA, UK, Australia, etc. But the cost per click is very expensive. I'm paying $0.35 right now
2) Target cheaper countries. Specifically I find Philippines very cheap, and the people very engaging. I'm paying about $0.05 cpc now
Separately I've also gone on fiverr to get people with large fan base to share my post.
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After setting this up. I have a couple of thoughts / questions
How do I try to bring down my CPC (especially for premium countries)
Ultimately the goal is for the article to go viral, then earn profit from the adsense on my page. So its kind of like arbitrage. I've heard people getting clicks from premium countries at like very low cost - $0..01 or $0.02 How can I achieve this?
Is there like a number I can reference to, before I conclude this article won't go viral. Then move on to promote another article on FB. For example maybe after 100 clicks to the article and I still don't see any shares. Then I'll stop this campaign, and start a new one?
On FB, to get more shares, or with the objective of getting an article to go viral. Should I optimize the campaign for engagement, or click to website?
Should I concentrate on getting exposure for my articles? Or should I also try to build a fan base (ie run page like ads) If so what kind of budget split should I be considering?
Should I just target cheap and engaging countries like Philippines. And just forgo the expensive countries. Higher chances to go viral? But the incoming traffic would give me cheap clicks on adsense as well.
Are there any other seeding methods that I can try?
Happy to hear your views. Thanks!
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Matthieu HermesSoftware -
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samjaynz -
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Matthieu HermesSoftware -
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samjaynz -
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Emp -
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MiaSorensen -
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