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The 8 Laws for Better Engagement on Facebook (After Studied 1 Billion FB Posts)

by Verena
15 replies
If you are interested in getting way more engagement from Facebook's newsfeed, then you need to find out what Buzzsumo learned about FB engagement.

In January, the Buzzsumo team completed an in-depth analysis of over 1 billion posts from no less than 30 million brand pages on Facebook.

These are what they found:


#1 Questions and images generate the most engagement on Facebook.




#2 Text posts of less than 50 characters are what get the most interaction. It is safe to assume that Facebook is a place for searching and engaging, not for reading.





#3 Videos that are directly uploaded on FB get over six times engagement compared to linked videos on YouTube.





#4 Interestingly, posts with hashtags get less interaction compared to posts without hashtags.




#5 Regarding posting time, the study showed that it is best to post between 10 PM and Midnight of your audience's local time. It's the time when posts get the most engagement, seemingly because that's also the time when there are less posts competing for attention.





#6 On average, posts made on Sunday generate more engagement on Facebook. Again, presumably, because there are less other posts that compete for newsfeed attention.




#7 Also getting more engagement are posts that link to articles of over 1,000 words.

#8 Finally, sharing Instagram images on Facebook appears to generate a 23% increase in newsfeed engagement.


What's your finding?

Share them below.

cheers!
Verena
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#billion #engagement #facebook #facebook ad #facebook ad creation #laws #posts #studied
  • Profile picture of the author Funtobesocial
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    • Profile picture of the author Verena
      Originally Posted by Funtobesocial View Post

      Very nice post! I didn't know that about the videos on #3.
      Yes, videos are getting more and more powerful on Facebook. It's not just getting engagement, if you have something great to offer, make a short video and post it. Facebook videos done right = huge potential for brands and marketers.

      Here is a great example:

      Diamond Candles, which gives lucky customers rings with their candle purchases, On their page, they told fans to “like if you want one” and received 1,836 likes and nearly 25,000 views.




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  • Profile picture of the author danieldesai
    #5 (and #6, which is closely related) is something that every person who is using Facebook to organically reach their prospects should know.

    Thanks for the great share, Verena!

    Regards,
    Daniel
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  • Profile picture of the author onehalf
    Great post! It is proven that posting questions and interesting images increase the engagement from Facebook’s newsfeed.
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  • Profile picture of the author Pick Panda
    In addition I thing info-graphics are playing good part in driving traffic. What do you think about it.
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  • Profile picture of the author zitob9
    Great post!
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  • Profile picture of the author LawrenceTam
    I've done both on #2... short and long...

    the most recent one Feb 25th - this post has 5 total words on a niche page I run



    It's more important to use good title copy and speak to your customer... they will share the CRAP out of your post
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    • Profile picture of the author Verena
      Originally Posted by LawrenceTam View Post

      It's more important to use good title copy and speak to your customer... they will share the CRAP out of your post
      Agree, lol.

      A large portion of successful social media relies on carrying on a consistent conversation with our audience.

      Verena
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      • Profile picture of the author CHOO5D Animation
        Thanks for the share !

        I agree with what you posted. I experiment with 2 posts, the first one with youtube video and the second one with just a image & words. Both are talking about the same content.

        I thought the youtube video will get the most responses since it is a video but in the end the second post with image/words gotten way more engagements
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        • Profile picture of the author Verena
          Originally Posted by CHOO5D Animation View Post

          I thought the youtube video will get the most responses since it is a video but in the end the second post with image/words gotten way more engagements
          Oh yes, photos are still king on Facebook.

          V
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  • Profile picture of the author Jtabb7
    Great post Verena, very thought provoking and alot of useful information in there.

    Something that i've found engages well is using quotes and then captioning it or asking a question in relation to it as it gets people thinking how that quote can either benefit or relate to them.
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  • Profile picture of the author delicbilj
    Thanks for advices. Really good and useful tips. I will definitely use them
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  • Profile picture of the author samjaynz
    Don't forget to be posting regularly with non promotional content. I see so many page owners get an audience and then just burn it all with slamming the feed with promotional posts.
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  • Profile picture of the author lanserno
    Great info for Facebook. What gets me the most engagement are pictures with simple text. Quality content gets shared the most since they find some worth in it, and they feel good to engage in discussion and share that same post.

    Filip
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