In January, the Buzzsumo team completed an in-depth analysis of over 1 billion posts from no less than 30 million brand pages on Facebook.
These are what they found:
#1 Questions and images generate the most engagement on Facebook.
#2 Text posts of less than 50 characters are what get the most interaction. It is safe to assume that Facebook is a place for searching and engaging, not for reading.
#3 Videos that are directly uploaded on FB get over six times engagement compared to linked videos on YouTube.
#4 Interestingly, posts with hashtags get less interaction compared to posts without hashtags.
#5 Regarding posting time, the study showed that it is best to post between 10 PM and Midnight of your audience's local time. It's the time when posts get the most engagement, seemingly because that's also the time when there are less posts competing for attention.
#6 On average, posts made on Sunday generate more engagement on Facebook. Again, presumably, because there are less other posts that compete for newsfeed attention.
#7 Also getting more engagement are posts that link to articles of over 1,000 words.
#8 Finally, sharing Instagram images on Facebook appears to generate a 23% increase in newsfeed engagement.
What's your finding?
Share them below.