Promoting CPA offers on Facebook

6 replies
I'm an offline marketer trying to learn online marketing. Been suggested with my background I should start with CPA offers. I was accepted by 2 that are recommended a lot here and had questions. I've advertised a ton with Facebook, but am I allowed to or,one CPA offers on there? If so, do you just link the ad to an external landing page for the offer? Is there anything I need to make sure of so my Facebook account doesn't have any issues?
#cpa #facebook #offers #promoting
  • Profile picture of the author Tom Addams
    Originally Posted by JustinG30 View Post

    I've advertised a ton with Facebook, but am I allowed to or,one CPA offers on there? If so, do you just link the ad to an external landing page for the offer? Is there anything I need to make sure of so my Facebook account doesn't have any issues?
    This is a big subject, Justin. I'll only be able to scratch the surface in a single reply here so I encourage you to devote a good week or more to further research before you begin testing. You should also read Facebook Advertising Policies and find out what your CPA networks have to say; many of them have different policies in regards FB advertising.

    My staff and I do a lot of testing on FB Ads. This month, 2016, we note 14 different professional systems that lead the way in terms of affiliate marketing; and we're talking by a minimum of a 47% margin. I say this just to make you aware that, in a nutshell, there's more than one way to skin a cat here (sorry, cat lovers).

    I'm going to stick to landers, giving you 6 firm recommendations (in no particular order) to steer towards setting up the best type of system. If you employ the following, you should dramatically increase the success of your FB Ad campaigns.

    1. Short Opt-In Form above the fold.
    2. Call-To-Action above the fold.
    3. Match ad design and ad content to landing page. (Visual continuity.)
    4. Place ad copy emphasis on benefits.
    5. Short & sweet. Omit the unnecessary.
    6. Responsive design (optimized for desktop, tablet, phone, & OS variations).

    Now just to explain some of that.

    Your primary job here, Justin, is not to sell. You want to identify a strong problem, often associated with a strong fear, and in no uncertain terms you want to promise a strong solution, without asking for anything in return but for the bare essentials required to give them that solution (your short opt-in form). And when you do solve the problem (in eBook form, say) taking action on your affiliate links will often not be required to arrive at that solution. Affiliate offers, when not free to utilize, should exist only to enhance the solution.

    Let me stress 2 elements before I finish up:

    1. Collect Opt-Ins.
    2. Collect Followers.


    Like I say, Justin: more than one way to skin a cat. What I've done with the above is stick to generalities, based on the top systems I'm aware of, so the information has a wide application (for yourself, others, and different types of affiliate offers). I hope it helps. All the best, buddy.

    - Tom
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  • Profile picture of the author robertnero16
    You have to make your page and apply for ads.If they approve then you can or if not they will not allow..Many CPA also not allow to promote at facebook..
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  • Profile picture of the author visimedia
    u really need to use your head (brain) doing CPA in facebook, tons of people are promoting them the not creative ways, copypasting methods, it got more and more saturated.

    Doing all stuff is ok, it's just how do you it differently . that will make you successful
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  • Profile picture of the author JustinG30
    Thanks for the info. I've had good success advertising on Facebook for local so that's why I'm looking into for this. So let me ask this. I found a cpa offer that says I can use social media. It's basically s voting with email submission to get paid. So would I create a landing page on my website that my Facebook created goes too. Then from my landing page have the call to action take them to the offers sign up page? Do I need a Facebook page for each ad I run or since I'm directing to off Facebook link that doesn't matter?

    Thanks
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    • Profile picture of the author jamescanz
      You just need a Facebook fan page to show where your ads are coming from.

      I recommend creating one for every niche you go into for congruence (it takes about 20 seconds).
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      • Profile picture of the author Tsarina
        Originally Posted by jamescanz View Post

        You just need a Facebook fan page to show where your ads are coming from.

        I recommend creating one for every niche you go into for congruence (it takes about 20 seconds).
        Interesting advice, but not sure which ones should I make. Can you give few suggestions for an escape room/exit room/quest room?
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