How much can I charge for a social media account that can net 2-3 million views in a month?

5 replies
I have a popular niche-themed social media count with a reach of over 5 million followers. My plan is to approach big corporations in that niche and sell ad space (monthly rate, not a single post).

Based on a little cost analysis of $/viewer for Superbowl commercials and some other commercial stats, it seems like I could charge around $30-50k for 2-3 million views.

Anyone with experience in the advertising industry know if this sounds correct? New to this field and not sure if social media and commercial viewership should be valued differently (this account would sure as hell be a lot more niche targeted than a commercial).
#account #charge #media #million #month #net #social #views
  • Profile picture of the author Brothers13
    Some companies would pay that but companies willing to pay that use agencys to purchase through. Its a headache but if you get into where they buy from than it could be a great organic money maker.

    Message me your skype and lets chat. Depending on the niche I might be able to find some brands that would be willing to pay something. I have large social media accounts so I understand the game.
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  • Profile picture of the author Hearn
    I would say you can charge a few hundred bucks to a few thousands for 2 million views. Advertisers constantly get $0.000X per view in their video campaigns that's $200-1800 for 2 million views. A view means it has been seen for at least 3 seconds. Maybe advertising on your page has an advantage to creating a campaign by yourself, like better engagement. Maybe not. The clear advantage is that it guarantees the price compared to a normal campaign.
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    • Profile picture of the author matthest
      True. Hmm, $200-1800 is much lower than I was expecting. It seems big companies are paying much more for TV, which seems less effective.
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    • Profile picture of the author Funtobesocial
      Originally Posted by Hearn View Post

      I would say you can charge a few hundred bucks to a few thousands for 2 million views. Advertisers constantly get $0.000X per view in their video campaigns that's $200-1800 for 2 million views. A view means it has been seen for at least 3 seconds. Maybe advertising on your page has an advantage to creating a campaign by yourself, like better engagement. Maybe not. The clear advantage is that it guarantees the price compared to a normal campaign.
      This seems like a good estimate. YouTube doesn't pay too much per 1M views. You could charge them based on how many engagements the promoted posts get.
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  • Profile picture of the author Hearn
    Depends on the audience. Oldest people are on TV, the younger on the Internet. On TV you kinda expect the commercials and many people don't change the channel. That is different from seeing a video ad on your News Feed that starts muted, while you rapidly scroll down.
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