New FB/Instagram ads look more effective

13 replies
Been over year since I advertised on Facebook as Power Editor and work to construct ad were too time consuming and results were marginal. I was actually looking to advertise on Instagram this time and learned I once again needed to do it thru FB.

Much better this time around. Ads are fast to create. Current ad is designed to get clicks to my ecommerce website from Facebook and Instagram. My big wish in future is to allow us to promote post directly on instagram. After 1 day here are results:




$3.24 is aweful cheap to get 157 people to visit our main website. Any others finding this FB/Instagram ads better than before?
#ads #effective #fb or instagram
  • Profile picture of the author seospecial
    Yes you are right, there has been some changes in the traffic and the results coming out of FB. But I am not sure, how long it would last, because the maximum out of it what I have got for my campaign is say around $5 with 200 people.
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    • Profile picture of the author overtonis
      you won't find better bang for your buck than that. From what I am hearing key is to keep those ad duration short (less than 4 days).
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  • It's the time to stop spending money of FB ads.. Its a big waste of money!!!! Twitter ads with tailored audience is better...
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    • Profile picture of the author overtonis
      Originally Posted by worldwebconference View Post

      It's the time to stop spending money of FB ads.. Its a big waste of money!!!! Twitter ads with tailored audience is better...
      can you be more specific? Are you talking about brand awareness or sales conversions twitter ads? It used to be twitter ads were horrible so i am wondering what changed.
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  • Profile picture of the author Hearn
    Are you sending them directly to product pages? I'm curious what's the price for conversion if so.

    Facebook marketers don't usually link directly, but maybe is can work for some products especially with traffic coming from Instagram.
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  • Profile picture of the author overtonis
    sending them directly to front page of my ecommerce site. A year ago when I tried FB Ad sending them off of FB it performed horribly. I don't know if they changed metrics or its the inclusion of Instagram to their ads but this time was vastly different. Now as much sunshine I am pumping it did not result in conversion but that needs further explanation. Our products are expensive and I doubt anyone would just land on our main page and purchase. What I think I need to do is create landing page that tells story of why they should buy and have ad send them there. I do think instagram is having major influence. Here were final numbers for me. Note if anyone is good with creating landing page feel free to contact me.

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  • Profile picture of the author Funtobesocial
    That is some great traffic for just under $4.00!!
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  • Profile picture of the author himanuzo
    1. Do you use auto bidding and CPM as bidding method in your FB ads?

    2. Do you set the US as your targeted country? Or other country?
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    • Profile picture of the author overtonis
      How my ad was set up;

      Countries: US, Canada, Australia, Vietnam (my target audience)
      Budget: $20 lifetime budget
      Ad duration: 3 days
      Bid Amount: Automatic (I let FB figure out the bidding for CPC to my website).

      Also: I just looked at metrics of my ad and it appears most of it was driven from Vienam and this explains why numbers looked so good. CPC from Vietnam was .02. CPC from US was .06. So it appears FB will put ad on blast in country it will perform best in. This month I will run same ad just in US & Canada.
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  • Profile picture of the author fredi
    I agree with you. New Facebook Ads are much more effective than earlier. I must say that the rate is cheap if we consider other traffic generating strategies.
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  • Profile picture of the author DizzST
    This is the great thread! Thank you for sharing you helped me a lot!
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  • Profile picture of the author florenceki
    Thanks for sharing. I am very new in online marketing. This is indeed something I should try tomorrow.
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  • Profile picture of the author bonbin
    yes that will be the answer vn and thailand have quite massive active user and so indonesia
    i never test the website click yet since i dont find it useful due to our currency exchange our home decor product it self mostly under $10 with 10% profit ,and i dont believe there will be a single buyer or follower just with 100-200 click , i will try them tomorrow perhaps.

    as for the price, i dont think facebook ads getting cheaper, year ago i can get 100 follower for my pages just by $1
    as you can see in my attachment
    the last time i tried to get the cheapest likes which usually from a teenager it cost double if not triple the cost in 2015.
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