Email Marketing vs. Social Media

Have you see the latest Terminator movie? Well, you don't have to worry about spoiler alerts, because you aren't going to find them here. However, you should know that Arnold Schwarzenegger just got himself a new immortal Terminator line. He's old, but he isn't obsolete. What's that supposed to mean and more importantly, what it has to do with our email marketing v social media story? Well, it has a lot.

Still Alive and Kicking
We live in the world ruled by social media. We aren't going to even try to question this well-known fact. Yet, the good old emails have a simple, but quite an effective message for all of us: We're old, but we're definitely not obsolete. If you think that this battle between social media and email marketing is over before it even started, we have a handful of reasons to prove you all wrong.

It goes without saying that we're all using social networks much more than we've ever used emails. However, it's also true that social media we often associate with the fun and less official pleasurable moments in our life. On the other hand, we have emails, which are still a synonym for business communication and a more desirable professional approach. In addition, social media channels are all about heavy and unparalleled exposure. This can benefit a lot to your marketing campaign, but it can also bring a lot of undesirable attention. With email marketing, you can simply forget about these troubles.

Email Is Still A Popularity Contest Winner
This may come as a huge surprise to you, but email is still more popular when it comes to the number of people who're using on a daily basis compared to social networks. When it comes to our emails, we tend to protect them more carefully. If you can get someone's attention through an email, then you can certainly achieve a lot. On the other side, we have to admit that we're under a constant heavy information bombardment while using social networks that we hardly notice something of relevant business importance. Reading an email is still more intimate and a direct experience compared to social media where one "like" doesn't mean that he or she will sign for your services or buy your product.


Business v Fun
People use Facebook to share family photos and discuss fun moments. That's why some of your users won't be thrilled to get a new business offer on their Facebook page. If you think that we're exaggerating, we have a simple counter-question for you. Why do you have and run both Facebook and LinkedIn profile pages, if your Facebook isn't all about fun and family?

It's also totally wrong to say that you shouldn't use social media for your marketing campaigns. Yet, you should also accept an inevitable true that your social network will still have to accept a sidekick's role compared to good old marketing superhero called - the email.