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#Facebook Dark Post AD Opinions- How Do You Use Them?

by aizaku
2 replies
What's everybody

I want to see what you guys think about Facebook Dark Posts

I've read about them but I don't quite understand them or how to implement these types of ads...

All opinions are welcomed.

Again thanks,
Ike
##facebook #dark #facebook #opinions #post
  • Profile picture of the author Mcfoxr
    Dark post are unpublished post that is used for running of ads. The post is not visible in your newsfeed. I create mine using the power editor feature in facebook.

    The essence is it gives you the ability to create as many ads as possible for split testing purpose. The split testing involves changing the headline, the description, the image and other components of the ad body. This is used to figure out the best combination that will have the highest CTR leading to low ad spend.

    Secondly, you make use of dark post if you want to target another interest group from your page without annoying your followers. What this means is that, with dark post, you can create as many ads from your page to target another interest which may be different to your page interest. Hence, targeted ads for that interest, segment or demography can be created and all these will be invisible to your followers.
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