All for what?
Engagement is the be all and end all for Facebook. We can post and post away as much as we like, but if we elicit no engagement from our fans, then something needs to change.
Engagement in the world of facebook equates to likes, shares, comments and clicks. Likes, shares, comments and clicks means your readers have benefited from your content. It inspired them, educated them, made them laugh or made them what to share with others. If you have one goal in mind for your social media - it is to elicit engagement from your fans.
Here's some key tips to help your chances of boosting your engagement:
Mix up your content
Trial with all sorts of content on your page - videos, photos, article links, text only, questions and surveys - give it all a go. Facebook has great insights at your disposal that allow you to track the effectiveness of your posts. Be sure to visit your insights often and see what is working best for you.
Working with your own unique images is always going to have more traction than simply sharing others'. Get snappy and build an image bank of your own that represents your brand. Don't be afraid to be unique and individual. See what other successful pages are doing, take what they do well on board and find your own style.
Include a good call to action in your post
If you are trying to lead your followers to your website, make sure your call to action is clear. A simple cut and paste of a link is not near enough. Include an incentive for them to click - to believe that a benefit is to be found by following through to your site.
If you are up-to-date with the news and events happening in your industry, be one of the first to share them with your fans. These posts are very likely to be shared as they are timely and relevant.
Video is great way to encourage engagement from your followers. Socialbakers found that videos embedded straight to facebook got 40% higher engagement than those uploaded to YouTube. This may be attributed to the fact that videos can be played straight from your news feed as opposed to being redirected away from facebook - we like to stay where we are.
Engagement is all about trial and error, so whilst you are trying to boost your stats - give everything a go. Keep checking those vital insights and see what works best for you.