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How To Attract Audience With a good Social Media Strategy

by dansilvestre
16 replies
The main reason for a social media marketing strategy, or any other marketing strategy for that matter, is to attract an audience. Not just that, but to convert those audiences into leads and customers.

Social media marketing is usually done by small scale businesses to generate traffic and customers for their products or services. A good marketing strategy can bring a large number of people towards your product.

In this article, we shall discuss various tips and ways through which you can generate traffic through social media marketing and how you can use different strategies to attract leads.

Choose The Right Platform For Your Business
Before you decide on your marketing strategy, you must decide which social media platform suits your needs the best. Some businesses flourish more in sites like Instagram and Pinterest while others are more successful on YouTube. Many businesses can be successful on Twitter and Facebook while some prosper on snap chat, Foursquare or LinkedIn. Make sure what your marketing strategy is leaning towards. If your marketing is more visual based, go to YouTube, if it is based on images, go for Pinterest or Instagram and if it is content based, try Facebook.

Attract Leads With Offers And Discounts
If your marketing campaign is on Facebook or any other social media website, then the best way to attract leads is to offer them something in return. Offer them a chance to win a lucky draw, or offer them a simple discount or a free gift card. The possibilities are endless. The words "Free", "discount" and "offer" are trigger words that attract people towards your business or product.

Create A LinkedIn Page
Research shows that companies that have a LinkedIn profile generate much more credibility than those who don't. Not only can you get more branding for your business but there is a great market to target on LinkedIn. You can grow your business on LinkedIn and update your goals and achievements for viewers to see. You can also create click through banners to make the viewer's hop over to your website, blog or any other website you might have.

Be informative yet entertaining with your posts
Make sure you can answer all of your customer's questions without hesitation. If you are not handling your social media page yourself, make sure that the person you have hired to run your page is a pro and knows everything about your business and product. Another thing to keep in mind is that he or she must be good at writing content and marketing.

Be Available 24/7
If you are an international business, make sure you are available for your customers round the clock. People don't like waiting and if you make them wait they will move on to the next thing. For this, make sure you are available to assist your audience and customers around the clock and if you are unable to do so, make sure you hire a number of people who can handle your social media page in shifts so that your clients are being taken care of at all times.

Some Key Rules
- be present on all of your social media platforms
- interact with your leads and clients
- keep a target audience in mind
- use keywords and share your information as much as you can
- keep your social media page up to date

So these were some of the basic rules and tips to attract an audience with your social media marketing strategy. Now that you know how it is done, what are you waiting for? Go ahead and start making your own social media campaign!
#attract #audience #good #media #social #strategy
  • Profile picture of the author HayleyS
    I found it interesting to read your article with discussion about various tips and ways through which it is possible to generate traffic through social marketing and how you can use different strategies to attract leads. Thanks for sharing..
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  • Profile picture of the author Social Media Experts
    How you present the information will affect how you distribute your content across social media. Audiences respond to content based on how it is presented and how it appears in a stream on social media.
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  • Profile picture of the author prakashmalhotra
    Social Media is a big platform which offers you the facility to present your business features in front of your targeted audience in an effective manner. Your presentation, your images, your content, all matters a lot in engaging viewers towards it.

    Thanks for the info you shared with us and I think its every effective as well for the newbies who are about to start with Facebook for marketing.
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  • Profile picture of the author annyabanana
    "Be informative yet entertaining with your posts" This is one of the best social media strategies. Some posts are just full of information. People nowadays don't just want information, they want to be entertained at the same time. That's mainly the reason why some articles don't get enough reads because it's the way they write it. We have to put a little spice with our writings. We don't want plain and boring.
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  • Profile picture of the author millieweaver123
    I can help to create backling for more targeted audience.
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  • Profile picture of the author RankWebz
    Hi Dansilvestre!
    You have shared a very useful information with us. Thanks to sharing of this kind of activity.
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  • Profile picture of the author prakashmalhotra
    Wonderful tips. Yes, it is true that a platform plays a major role in popularizing your business, but if you have an account in every social media sites then nothing can stop you from increasing the traffic on your website. The more attractive and informative you are, the more you can convert the visitors into leads for your business. So, be informative and interesting as well, as both will help you to rule in the online world quickly.
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  • Profile picture of the author Latoon Technologies
    Great tips and keep it up buddy... you are really adding value to the forum.
    Thanks
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  • Profile picture of the author yatindradeshmukh
    The following are 8 social media Strategy to improve and increase Audience, thereby strengthening your brand’s name as well as increasing the number of clients to your various social media profiles.

    1. Integrate the initiatives of various sectors
    2. Focus on Networks that fits best for your business
    Based on the nature and needs of your company and target audience, you have to choose the most suitable network. Given below are some of the most well-known networks
    *Facebook
    *Twitter
    *LinkedIn
    *Google+

    3. Inspiring and useful content
    4. Monitoring
    5. Engage the clients
    6. Observe your efforts to enhance your market place.
    7. Use social media as a search channel.
    8. Deal with the latest trends in social media marketing.
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  • Profile picture of the author DenniseTan
    Thank you for sharing these tips. They are very useful.
    I like the "Be Informative Yet Entertaining with your Posts" and "Be Available 24/7". I think sharing content that lacks substance is as good as posting nothing.
    Signature
    ~Dennise
    online casino
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  • Profile picture of the author Liam11
    I agreed with nearly all of that, but there was no mention of using call to actions.

    Obviously this is really important, as you absolutely need to tell your audience, prospect or lead, the desired action you need them to take!

    Here are some of my call to actions that are converting & grabbing people's attention for me:

    https://www.youtube.com/watch?v=bdd9...ature=youtu.be

    CTA's are just a small, but important part of a overall more detailed, larger strategy, and with social media, you definitely need some sort of automation scheduling software/App. I personal use sociocaster for this, then engage with my audience, everyday using the 80/20 rule (80% insightful posts/ 20% promotional posts).
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  • Profile picture of the author reachruthanitha
    With social media becoming more and more vital as far as marketing is concerned, it is important to use it a way so that it gives the maximum benefits. Be it a seminar, conference, exhibition or tradeshow, you to utilize the power of each social networking website in order to get desired results which in this case would be a great many attendees, potential customers, and higher sales in the long run.
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  • Profile picture of the author HenryWNeville
    Make use of following tips for better results:
    Understand your goals.
    Create measurable objectives.
    Characterize your customers.
    Look and compete your competition.
    Signature
    Buy & Sell Web Properties | buy Social Media Accounts
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  • Profile picture of the author wiretree
    Part of a good social media strategy is posting at the best times when you're customer is online. The general recommended posting times are: Twitter: 12–3 p.m. and 5 p.m during weekdays, Facebook: To get the most shares post at 1 PM, and to get the most clicks post at 3 PM, Instagram: 1-2 PM, 5PM, 8PM. You can also find the best time to post using Tweriod for Twitter, and checking your Facebook insights.
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  • Profile picture of the author marktman571
    Originally Posted by dansilvestre View Post

    The main reason for a social media marketing strategy, or any other marketing strategy for that matter, is to attract an audience. Not just that, but to convert those audiences into leads and customers.

    Social media marketing is usually done by small scale businesses to generate traffic and customers for their products or services. A good marketing strategy can bring a large number of people towards your product.

    In this article, we shall discuss various tips and ways through which you can generate traffic through social media marketing and how you can use different strategies to attract leads.

    Choose The Right Platform For Your Business
    Before you decide on your marketing strategy, you must decide which social media platform suits your needs the best. Some businesses flourish more in sites like Instagram and Pinterest while others are more successful on YouTube. Many businesses can be successful on Twitter and Facebook while some prosper on snap chat, Foursquare or LinkedIn. Make sure what your marketing strategy is leaning towards. If your marketing is more visual based, go to YouTube, if it is based on images, go for Pinterest or Instagram and if it is content based, try Facebook.

    Attract Leads With Offers And Discounts
    If your marketing campaign is on Facebook or any other social media website, then the best way to attract leads is to offer them something in return. Offer them a chance to win a lucky draw, or offer them a simple discount or a free gift card. The possibilities are endless. The words "Free", "discount" and "offer" are trigger words that attract people towards your business or product.

    Create A LinkedIn Page
    Research shows that companies that have a LinkedIn profile generate much more credibility than those who don't. Not only can you get more branding for your business but there is a great market to target on LinkedIn. You can grow your business on LinkedIn and update your goals and achievements for viewers to see. You can also create click through banners to make the viewer's hop over to your website, blog or any other website you might have.

    Be informative yet entertaining with your posts
    Make sure you can answer all of your customer's questions without hesitation. If you are not handling your social media page yourself, make sure that the person you have hired to run your page is a pro and knows everything about your business and product. Another thing to keep in mind is that he or she must be good at writing content and marketing.

    Be Available 24/7
    If you are an international business, make sure you are available for your customers round the clock. People don't like waiting and if you make them wait they will move on to the next thing. For this, make sure you are available to assist your audience and customers around the clock and if you are unable to do so, make sure you hire a number of people who can handle your social media page in shifts so that your clients are being taken care of at all times.

    Some Key Rules
    - be present on all of your social media platforms
    - interact with your leads and clients
    - keep a target audience in mind
    - use keywords and share your information as much as you can
    - keep your social media page up to date

    So these were some of the basic rules and tips to attract an audience with your social media marketing strategy. Now that you know how it is done, what are you waiting for? Go ahead and start making your own social media campaign!
    24/7 availability defines your commitment with your business. According to Vaynerchuk, if your mind is looking forward for a day to end as compare to the success achieved then you have lost all the passion required to succeed. Therefore , 24/7 association is must for business to progress.

    Cheers
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  • Profile picture of the author 55sadhikar
    If you are unable to spend time monitoring and updating your social posts outsource the work for $100-$200/month, so that you can give 100% focus on other aspects of your business.
    Signature
    Avoid These 7 Affiliate Marketing Mistakes
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