Social media marketing is usually done by small scale businesses to generate traffic and customers for their products or services. A good marketing strategy can bring a large number of people towards your product.
In this article, we shall discuss various tips and ways through which you can generate traffic through social media marketing and how you can use different strategies to attract leads.
Choose The Right Platform For Your Business
Before you decide on your marketing strategy, you must decide which social media platform suits your needs the best. Some businesses flourish more in sites like Instagram and Pinterest while others are more successful on YouTube. Many businesses can be successful on Twitter and Facebook while some prosper on snap chat, Foursquare or LinkedIn. Make sure what your marketing strategy is leaning towards. If your marketing is more visual based, go to YouTube, if it is based on images, go for Pinterest or Instagram and if it is content based, try Facebook.
Attract Leads With Offers And Discounts
If your marketing campaign is on Facebook or any other social media website, then the best way to attract leads is to offer them something in return. Offer them a chance to win a lucky draw, or offer them a simple discount or a free gift card. The possibilities are endless. The words "Free", "discount" and "offer" are trigger words that attract people towards your business or product.
Create A LinkedIn Page
Research shows that companies that have a LinkedIn profile generate much more credibility than those who don't. Not only can you get more branding for your business but there is a great market to target on LinkedIn. You can grow your business on LinkedIn and update your goals and achievements for viewers to see. You can also create click through banners to make the viewer's hop over to your website, blog or any other website you might have.
Be informative yet entertaining with your posts
Make sure you can answer all of your customer's questions without hesitation. If you are not handling your social media page yourself, make sure that the person you have hired to run your page is a pro and knows everything about your business and product. Another thing to keep in mind is that he or she must be good at writing content and marketing.
Be Available 24/7
If you are an international business, make sure you are available for your customers round the clock. People don't like waiting and if you make them wait they will move on to the next thing. For this, make sure you are available to assist your audience and customers around the clock and if you are unable to do so, make sure you hire a number of people who can handle your social media page in shifts so that your clients are being taken care of at all times.
Some Key Rules
- be present on all of your social media platforms
- interact with your leads and clients
- keep a target audience in mind
- use keywords and share your information as much as you can
- keep your social media page up to date
So these were some of the basic rules and tips to attract an audience with your social media marketing strategy. Now that you know how it is done, what are you waiting for? Go ahead and start making your own social media campaign!