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Hey Guys,

Pinterest has made huge strides for marketing/advertising. I would like to tap into that. Yes, I understand the majority of the viewers are women. Well, that works perfect for my wife and I. She runs a monogram/boutique shop. So I say to myself, what better social platform to use right? Well, from the minimum of research I have done, it doesn't benefit like I would have thought.

See, we are a small business (very small). So I am a firm believer that if you do the appropriate research on your competitors, you will find that they have done a large % of the work for you when it comes to fidning out what sells and how to do it for this particular market. Some of our competitors are in the 100k and much more on Facebook. And they get a lot of engagement. When I look at their Pinterest, its far from those statistics. Take one for example. Facebook followers = 278k. Pinterest followers = 32k. And its like this across the board on our competitors. This is where the confusion falls in place. Since our market targets women and Pinterest being a majority of women viewers, then why isnt Pinterest blwoing up for this niche (monogram/boutique)?

Do they not utilize the social platform to its potential and focus the majority to Facebook? I would suggest that the viewers are limited for this niche but all I see from our customers are shares from Pinterest asking us can we do this.

Any insight would be greatly appreciated. I would like to think maybe our competitors hasn't tapped into Pinterest to its fullest potential but thats wishful thinking right?
#confused #pinterest
  • Profile picture of the author RosaHernandez
    Yes, Majority of the viewers on Pinterest are women but still its a great place for each type of businesses to market effectively.
    If your target audience are women still you should not focused on one or two social networks, utilize other social networks as well like Instagram, Twitter, Facebook and so on. Its good for your brand.
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