How to create Facebook Ads that click?
Now let's look into the right ad mix:
Click worthy Image: If you can, tell your story through the picture. You won't need any title or text and clicks will follow. Infographics do this job perfectly and work better than smiling women pictures.
Facebook is a social network and brands need to befriend their customers. If you use stock images that don't have a character in them, nobody is clicking. You need to show your brand's personality and elicit emotions through images that should be as real as possible. Also, the purpose of your image is to ring a bell in the consumer's mind. So, even if you are in love with your start-up's logo, don't waste it here. If people don't recognise it, it holds no meaning. And remember one tip on colours. Facebook's backdrop is a simple black and blue. Use colours that sharply stand out against this milieu.
Click worthy Title: Within a character limit as low as 80 you have to tell the users 'What and Why' of the proposition. According to an infographic by Kissmetrics, titles that are shorter than or equal to 80 characters get 66% more engagement. The user must feel like going away from his activities to take a look at your website, app, event or page. Walk a mile in the user's shoe to write a benefit that is worth clicking. Getting a free e-book for registering on your website, getting a whopping 80% discount for being one of the first 100 page fans or simply getting the 100 best tips for diabetic care - you need to be as specific as possible. Don't try to be too witty or creative. It does not help. Be direct.
Let's look at some good direct titles:
- New Batman cars in stock now!
- Funny t-shirts - 60% off
- Free Diabetics Care e-Book
If you don't have a functional benefit to offer, use headlines that arouse emotions. You can surprise them with a shocking fact or you can tickle their curiosity with a little known tip. You can even use superlative words like 'never', 'always', 'worst' in your title to generate interest.
There is no set formula; you need to keep experimenting. What works for one product, dooms the other. Try $5 on every headline that has probability of success and then run with the best one.
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williamsmith007 -
Thanks
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