It's a pretty common question - is Facebook more or less effective than Instagram.
I've got to admit; Facebook is less and less efficient in some ways for my business clients, that said, I'm not convinced that Instagram can provide the analytical data I need for client's business reporting.
Facebook has obviously been the big cheese in social media for a long time, however it's the little guys that can sometimes make a significant impact, and while Instagram allows sponsored posts now and advertising, personally I find Instagram is far more effective at collating quality content as opposed to the feed of Facebook drawl that can be a tad off-putting when you're scrolling through Facebook.
It's a personal choice; I think that's what it comes down to - however it's important to weigh up the benefits:
Facebook - 1.4 billion monthly active users, with only 655 of these active users on mobile only plus 40 million small business Facebook pages
Usually, the starting point for businesses looking to get noticed in an online world is to set up a free Facebook business page.
- 87% of 18 to 29-year-olds are using Facebook - with a lean towards women
- 70 to 74% are college or high school graduates
- Awesome analytics and reporting
- Users can find out information such as opening hours and lots of detail
- Perfect for curated content and company news
Instagram - 300 million monthly active users, 75 million daily users and 47% users accessing the app on their phone and 53% on their tablet.
The platform thrives on engagement with visual content - this is probably the biggest plus for small business and e-commerce opportunities.
- 53% of 18 to 29-year-olds are using Instagram - the gender is fairly even
- 23 to 31% are college or high school graduates
- Fewer images of users dinners and most structured and visual posts - Instagram is about 'capturing moments.'
- All about the image, if you're looking for engagement - look no further than Instagram
- No clickable links on Instagram
- Externally track campaigns via Sprout Social or similar
The jury is still out however it is clearly obvious that Facebook has the upper hand still on creating, tracking and reporting campaigns plus is the best paid advertising platform around for a social media site.
I think at the end of the day; there is no replacement for the other. Instagram does plenty of things Facebook can't and vice versa. Businesses need to use each platform for it's best features to develop a truly effective combined engagement across a range of platforms.
While I must admit I prefer to use Instagram personally to avoid some of the waffle on Facebook, for businesses Facebook is still the most effective medium for engagement and there are no real competitors in the current space to match it.
I got these stats from here - the reports on here are well worth a look if you want to take some time to read some data about the Instagram vs. Facebook discussion.. http://www.pewinternet.org/files/201...015-FINAL2.pdf