Facebooks just announced substantial changes to the news feed algorithm with changes to the types of content that will be given preference in the news feed. As has been expected for a while Facebook is tending more and more towards killing organic page traffic. Probably motivated to increase ad revenue. Also sounds particularly tailored towards taking down url only style posts.
Significant Changes to the Facebook Newsfeed Algorithm
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Facebooks just announced substantial changes to the news feed algorithm with changes to the types of content that will be given preference in the news feed. As has been expected for a while Facebook is tending more and more towards killing organic page traffic.
Probably motivated to increase ad revenue. Also sounds particularly tailored towards taking down url only style posts.
Taken from their announcement:
Detail
News Feed FYI: Helping Make Sure You Don’t Miss Stories from Friends | Facebook Newsroom
Overview
Building a Better News Feed for You | Facebook Newsroom
Probably motivated to increase ad revenue. Also sounds particularly tailored towards taking down url only style posts.
Taken from their announcement:
With any of these style changes there seems to be significant opportunity to get on board early. Anyone think they'll make any significant changes to their social media strategies in order to capitalise on this or minimise impact?
Will This Impact My Page?
Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts. We encourage Pages to post things that their audience are likely to share with their friends. As always, Pages should refer to our publishing best practices.
Detail
News Feed FYI: Helping Make Sure You Don’t Miss Stories from Friends | Facebook Newsroom
Overview
Building a Better News Feed for You | Facebook Newsroom
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