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Who does Facebook boost your posts to?

by wordsandthebees
4 replies
I've spoken briefly on a couple of other threads about this subject so I'm sorry if I'm repeating myself to some of you.

As we know, Facebook has recently changed its algorithm to reduce the number of business posts that are shown in the news feeds of those people who don't find them relevant. As a personal user, this is a great move; to those of us who own and/or manage business pages, not so much!

I took the plunge this week and Boosted a post on one of the pages I manage and the engagement and reach went through the roof. Far more than it had ever been for non-boosted posts even before the algorithm change.

I definitely think it's worth doing now and again but my question is, if anyone has any guidance, the next time I boost a post will that be shown to the same audience?

When you choose to boost, you select the area and age-range of who you want to view it, but I was wondering if it goes over old ground which would be ideal as you can start to build relationships with those users, or if each time it chooses new people to show it to.

I'd be interested to know if anyone has any experience/opinions or knowledge on this subject. It's all very well adding those dollars into part of a longer term budget if this is the way it's going to stay, but if it's completely random I'm not sure it would be worth it.

Would love to hear your thoughts on this
#boost #facebook #posts
  • Profile picture of the author Hearn
    I really don't understand many parts of your question.

    First, when you boost a post YOU select the audience. If you "reboost", it basically continues the campaign, and some of the people seeing the ad are going to be the same ones until they click the ad. You can check the frequency metric an see on average how many times each one in your audience saw the ad.

    Second, if you boost another post and select the same audience, it's possible that some of the same people as in your previous boost will see this one too. This mainly depends on how narrow is your audience. There is no guarantee they are the same people, Facebook doesn't take that in account. But this is a good thing, I don't understand why you think it's a good idea to build a relationship through ads. If they are your fans than yes. There is a thing call ad fatigue meaning even of you find a great audience, after awhile people stop responding to your ad as everyone has seen it multiple times. So if your potential daily reach is 5000 and you pay for 300 ad view daily most likely different people are going to see your ad tomorrow or your next boosted post. Narrow the reach and go for 3-4 frequency if you want to follow your initial strategy. You can also choose the hours when to run the campaign so the shorter the interval the more chances to reach the same people.

    Part is random, part is who is online at that time. But this is a good thing, otherwise there would be an option to keep targeting the same people but I haven't heard of this in any advertising platform.

    If different people see your posts you are more likely to get likes to your page, depending on the engagement. After that it's more easy to build a relationship with your fans.
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    • Profile picture of the author wordsandthebees
      Originally Posted by Hearn View Post

      I really don't understand many parts of your question.

      First, when you boost a post YOU select the audience. If you "reboost", it basically continues the campaign, and some of the people seeing the ad are going to be the same ones until they click the ad. You can check the frequency metric an see on average how many times each one in your audience saw the ad.

      Second, if you boost another post and select the same audience, it's possible that some of the same people as in your previous boost will see this one too. This mainly depends on how narrow is your audience. There is no guarantee they are the same people, Facebook doesn't take that in account. But this is a good thing, I don't understand why you think it's a good idea to build a relationship through ads. If they are your fans than yes. There is a thing call ad fatigue meaning even of you find a great audience, after awhile people stop responding to your ad as everyone has seen it multiple times. So if your potential daily reach is 5000 and you pay for 300 ad view daily most likely different people are going to see your ad tomorrow or your next boosted post. Narrow the reach and go for 3-4 frequency if you want to follow your initial strategy. You can also choose the hours when to run the campaign so the shorter the interval the more chances to reach the same people.

      Part is random, part is who is online at that time. But this is a good thing, otherwise there would be an option to keep targeting the same people but I haven't heard of this in any advertising platform.

      If different people see your posts you are more likely to get likes to your page, depending on the engagement. After that it's more easy to build a relationship with your fans.
      Thank you for your response.

      When you boost a post (not an ad, just a post) it appears in the news feed of your chosen audience for 24 hours. So my question was, if you then boost another post, does it show to the same people or to a whole new audience.

      I didn't say I wanted to create a relationship through ads, I was more just curious of the consequences of boosting more posts...

      It's all new to me, so I was just asking for some background info

      Thank you again for your input!
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  • Profile picture of the author DavidGWelch
    Hearn has made a good job replying your post, I would only insist that you can check insights for having more data on who is looking at your ad and clicking on them.
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  • Profile picture of the author mamagenit
    if we just want to boost the second time, we cant know the ads that we boost appear to the same people or not, but in my opinion I think it would be....
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