The statistic is that 93% of marketers use social media to promote their business, so I guess with a figure like that, even going over old information can't hurt, right?
Pay attention to what people are saying about your brand.
This might sound kind of obvious, but it's so important that any feedback that you receive is acted on and acknowledged. Obviously you can't monitor every post that's created but there are several 'trend monitoring tools' available which will help you to see who's saying what about you. It's worth checking them out for sure!
Pay attention to your metrics.
You know that 'insight' page on your Facebook profile? It's kind of a big deal! Knowing which posts have the highest reach and create the largest engagement is key in making sure you continue to create relevant content.
Keep an eye on your competitors.
Watching the competition isn't cheating if it's done in the right way. Blatantly ripping off their content isn't advised at all and you'll only come off looking bad if that's your strategy, however sharing relevant posts and getting a feel for what's popular and what isn't will help your overall strategy in the long run.
Reach out to key influencers, celebrate relevant milestones with your connections and generally attract everyone to the fun and loving brand that you're representing. The social media community is now no different to the real world and it's up to you to network and create relationships on behalf of your client.
No Negative Nancies welcome! If you've got a gripe with someone or something, when working on behalf of someone else, their social media platform isn't the place to air it. Always be positive, cheery, upbeat and helpful. If the page owner wants to take their frustrations out in a public forum, that's entirely up to them, but it's certainly not your place.
Many people have now taken to airing their views on a business Facebook page. Always make sure that comments and posts have been replied to (if you don't have the authority to do this, then alert someone who does) within a timely manner.
It might seem obvious but always have a few days' worth of content up your sleeve if you ever need it. If a page owner doesn't like something that you've posted then it's good to have a backup if they ask you to take a post down.
This article has lots of other great information so it's worth checking it out.
Like I said, some of the info might just be a reminder to most of you, but hey - you can never have too many of those in this business!
Are there any other social media managers out there who do something different that isn't on this list?