How to Survive the Social Media Jungle with Smart Content Curation

Tips for surviving the social media jungle from The Daily Egg.





Content Curation is the method of collecting and organizing existing information,relevant to a specific theme, and sharing it with your audience. Optimized content curation will engage your audience and will put you in the spotlight with minimal investment.


The Daily Egg is here to help you systematize. I hope you have your notes ready.


Social media is like a baby which demands a lot of time, but that can't be taken as an excuse for poor quality and inconsistent posts. The following points will help you walk through the jungle that is called a social media.

1. Create a content calendar.

How to make an effective content calendar:


Step 1: Understand your audience. Make a list of the characteristics of your ideal customer. Get to know their interests and concerns, likes and dislikes - on a more specific level.

Step 2: Make a laundry list of ideas for content formats/types. Organize your list per social media platform. Make sure that the list is fully comprehensive.

2. Use an effective curation app.
There will be times when your content may not be top-notch. The good thing is you can still have quality content by delicate curation. DrumUp provides great content recommendations and has a library so you can save posts for later. Feedly, on the other hand, provides industry news from across the internet.


3. Build a cool content library
You can build a content library that provides queued posts. Save them and have them published on your desired dates. You never have to worry about missing a day without a post! Remember to choose your content wisely. Give your audience something that they will feed on.


Check these tips to know the best way of gathering relevant information to put in your content library:

· Study your audience
· List content topics
· Find relevant influencers
· Add interesting shares

Being strategically mindful about ways of using your content is also a great help in surviving the social media jungle. The Daily Egg has cultivated a certain approach in rummaging your way through it.

1. Put your feelers out. You cannot see your audience physically because they are on the other side of the web. Social analytics tools are your listening channel to them. Google analytics has features that will give you an idea of the topic that your audience is most engaged in.


2. Schedule shares at strategic times. Do a scheduled testing. Pick up a subject to post at different times and check which time your audience is most absorbed with it.


3. Manage social media in real time. One word-PARTICIPATE!

It is the best way to make your content attractive. Generate good titles, stunning visuals, and correct keywords to help you get noticed.


Having a good online relationship can build you up, so keep in touch with your contacts. Choosing your contacts and potential partners is crucial. Choose the ones who will help you build your network. A good approach to selling is the key to opening up new opportunities. Be sure that not only you, but also your audience and potential partners will benefit in the long run.


What were the difficulties you encountered in content curation? What approach did you use to address them?


The Daily Egg provided an in-depth article on this topic which is available on How to Survive The Social Media Jungle with Smart Content Curation.