Six ways Pinterest is becoming serious about visual search
Many modern social media tools are coming up in the market; Pinterest is one of the most popular in the trend with some amazing new features. At present, there are around 2 billion searches conducted on Pinterest where enthusiasts look for interesting things.
There was a time when Pinterest was not performing as expected; devoid of maximizing its potential when it comes to e-commerce. But with few changes and functional features, this platform is getting the attention of modern day users. Here are some features to look out:
Personalization & Recommendation
Pinterest recently developed a new recommendation tool which is based on user interest and searches. The best part about this tool is that it is not powered by any robot but mainly on individual choices and ideas. Now, users find it exciting to search for new inspiration, decoration ideas, products or other important things.
Guided search
This is not new on Pinterest, but later on, its popularity helped its reputation in the world of goods. Guided search is improving the popularity of Pinterest and making things easier for users. The Guided Search feature assists the user in learning the new search function and helps them to search exact matches.
Visual Search using the existing pins
A new introduction is a visual search based on related pins. According to a survey, around 130 million visual searches take place in Pinterest every month. There are numerous searches based on home décor, furniture and personal ideas. The newly introduced feature can help users in multiple ways.
Image Search
When it comes to visual search, there are bigger plans, in the coming days, Pinterest is planning a new range of features. There is a new camera search technology which is going to help pinners find new products in the real world. Isn't it something exciting to try?
Local results
Based on this new feature, Pinterest is trying to favor all local search result. This new development is helping many pinners, and they are seen finding results twice as fast. Don't you think you should try this?
Growing ad revenue - approaching search marketers
Pinterest is still struggling to monetize its whole experience. Its search inventory is now available to advertisers, which will favor both its revenue and the marketers looking for more specific results in an extremely targeted audience.
What's next?
Soon, Pinterest will increase its e-commerce features for engaged audiences. If you are not sure whether to use this platform, the features mentioned above should help you decide.
For more details, you may visit Six ways Pinterest is becoming serious about visual search.
Which of these Pinterest features make you excited?
Rocco B.
Fun To Be Social
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