Six ways Pinterest is becoming serious about visual search

6 replies
The topic from Clickz puts light on Pinterest and its effectiveness in present day time.






Many modern social media tools are coming up in the market; Pinterest is one of the most popular in the trend with some amazing new features. At present, there are around 2 billion searches conducted on Pinterest where enthusiasts look for interesting things.


There was a time when Pinterest was not performing as expected; devoid of maximizing its potential when it comes to e-commerce. But with few changes and functional features, this platform is getting the attention of modern day users. Here are some features to look out:


Personalization & Recommendation


Pinterest recently developed a new recommendation tool which is based on user interest and searches. The best part about this tool is that it is not powered by any robot but mainly on individual choices and ideas. Now, users find it exciting to search for new inspiration, decoration ideas, products or other important things.


Guided search

This is not new on Pinterest, but later on, its popularity helped its reputation in the world of goods. Guided search is improving the popularity of Pinterest and making things easier for users. The Guided Search feature assists the user in learning the new search function and helps them to search exact matches.


Visual Search using the existing pins

A new introduction is a visual search based on related pins. According to a survey, around 130 million visual searches take place in Pinterest every month. There are numerous searches based on home décor, furniture and personal ideas. The newly introduced feature can help users in multiple ways.


Image Search

When it comes to visual search, there are bigger plans, in the coming days, Pinterest is planning a new range of features. There is a new camera search technology which is going to help pinners find new products in the real world. Isn't it something exciting to try?


Local results

Based on this new feature, Pinterest is trying to favor all local search result. This new development is helping many pinners, and they are seen finding results twice as fast. Don't you think you should try this?


Growing ad revenue - approaching search marketers

Pinterest is still struggling to monetize its whole experience. Its search inventory is now available to advertisers, which will favor both its revenue and the marketers looking for more specific results in an extremely targeted audience.


What's next?

Soon, Pinterest will increase its e-commerce features for engaged audiences. If you are not sure whether to use this platform, the features mentioned above should help you decide.


For more details, you may visit Six ways Pinterest is becoming serious about visual search.


Which of these Pinterest features make you excited?
#pinterest #search #serious #visual #ways
  • Profile picture of the author KellyRodriquez
    Pinterest is an amazing place for Image Search with great Personalization feature. It's a wonderful platform to connect with your target audience.
    {{ DiscussionBoard.errors[10785883].message }}
  • Profile picture of the author silveroaks
    i would most certainly agree that Pinterest is by far the best for Image Search and it is going further by adopting the new features making it more reliable for getting to suitable audience
    {{ DiscussionBoard.errors[10810365].message }}
  • Profile picture of the author Funtobesocial
    Very nice article, Pinterest has been great for generating traffic to my site! I have just started posting videos on there and now have a new element of content to keep adding to my boards.
    Signature
    {{ DiscussionBoard.errors[10832948].message }}
  • Profile picture of the author michaelkoehler92
    Yeah right. I too usually head to pinterest to get images and suggestions dropped moving to googles images.

    Nice article thanks for sharing
    {{ DiscussionBoard.errors[10833568].message }}
  • Profile picture of the author onehalf
    Pinterest is the best site when it comes to visual search. Gone are the days when this site is almost exclusive to artsy women and stay at home moms. Now, almost everyone are using and searching images on Pinterest.
    {{ DiscussionBoard.errors[10851402].message }}
  • Profile picture of the author DWaters
    I have heard that Pinterest now allows the use of pins with affiliate links. This also seems like a very useful way to direct traffic directly to the offers and products that you are trying to sell.
    Signature
    How I really Make Money With Amazon

    Want to get rich with top rated FREE Super Affiliate Training?
    {{ DiscussionBoard.errors[10851420].message }}

Trending Topics