Thinking of advertising on FB?Watch out for these 4 basic things!!
But it has an opportunity for entrepreneurs like you and me. It is a marketing gold mine. Therefore,I would like to share 4 basics on how to construct an effective add.
1. It should be visual:
90% 0f the information transmitted to our brain is visual and is processed 60,000 times faster than a text based information. In my opinion, try out GIF for proper image based advertisement.GIF incorporates animated moving images which are pretty fun to watch. If you decide to advertise only one image then make sure that you select the best product from your inventory .In short, whatever type of ad you make your image should be visually appealing and should have a potential to grab attention.
2. To the point:
Don't drag your facts and try to keep it short so that the reader doesn't get bored. By stating facts and using good marketing terms you can raise interest among the visitors to click on your post. Also make sure that you don't embed all major description of the product in one image. For example if you're advertising a diamond ring your ad can be titled as' designed for royalty' or ''hand crafted by English craftsmen'' etc. This will entice your target demographic to find out the details about this statement in the ad. Therefore, always quote things to the point.
3. Create a situation of urgency
''Offer ends soon'' or ''buy now and get'' X% off or "buy 1 and get the other 50% off''. These are some statements that can be used to create a situation of urgency. Facebook can be used effectively for this purpose.
4. Add an attractive value proposition:
It tells your customers that why they should click on your post and dig deep to find out about your product as compare to other competitors. You can provide a social proof as well that how much product you have sold this month or by providing customer feedback by notable people. Customers will then consider your business seriously and will possibly recommend to their friends and family.
Facebook marketing is a huge topic to discuss because everyone out there has different life experiences associated with it. But one thing that I'm pretty sure about is its influence on people and the opportunities it has for new business startups. These were my two cents my fellow warriors. I would love to know about your experiences on this topic.
Cheers
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