lately, I was observing my fan page statistics, and it's not ideal at all.
The fact that organic reach on fb is declining (and will decline) is besides the point.. so I was trying to optimize at least the type of content that is more successful. I am sure fb has very specific algorithms for that.
I've got a DJ fan page with 111 likes.
On August 5th at 11:31 pm I've published a post with a picture, announcing a new mixtape.
252 people reached - who sees the post besides people who liked my page anyway ?
The next day, at 9:34 pm I published a post with a soundcloud link to the mixtape.
56 people reached. From that, 5 people clicked the link.
- very hard to get content out there to the people in this way.
I can keep going, but I'll use just these two posts as an example.
Did somebody manage to optimize their 'publishing habits' on their fan pages, so that more people actually see the content we are providing ?