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Facebook Ads - oops

by Kay King
1 replies
Seems for two years FB has been "misreporting" ads....didn't reveal that info until they could say "all fixed".

Will advertisers buy this "no big deal" approach? I wonder...

Facebook overestimates video ad views by 60%-80% - MarketWatch

Facebook Inflated Key Video Advertising Metrics for 2 Years: Report | NDTV Gadgets360.com

Facebook, Twitter Under Pressure After Reports Of Ad Data Rigging, Stock
Downgrade | Zero Hedge

Is this a big deal for advertisers - or a minor glitch?
#ads #facebook #oops
  • Profile picture of the author brytespaklz
    I think all those who advertise on Facebook will be irritated , especially the big spenders (Ad Agencies, e.t.c.)

    Facebook is likely to see a drop in spending from these category of advertisers (Ad Agencies, e.t.c.) in the short term. Long term, Facebook will probably come up with a scheme to pacify them.
    The small guys like you and I (Internet Marketers) will probably only just grumble.

    A more permanent solution would be to allow more tracking/verification by third party apps/plug-ins. Sadly, I don't see this happening soon.

    Then again, who knows. This might provide inspiration for some guy to start a platform that is more transparent.
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