I have a simple question regarding promoting my site on twitter, I want to use my twitter account exclusively for marketing purposes and barely any social activity since I don't expect to receive many messages there.
My plan is to target specific hashtags within my niche and tweet once or a few times(not spamming) each day with a catchy headline & a link to my site.
I'm wondering if using twitter this way could cause the account to become subject to limitations of any kind.
Also, are there any reasons for deleting my older tweets(and by older I mean for example from a day or few days before)? Is it actually any beneficial to keep those tweets if I don't mainly focus on creating a twitter following? For example increased reach when targeting hashtags, or any benefits of having a link(shortened by bitly) to my site in a larger amount of tweets?
Although some tweets will be with intention to get followers, for the most part I'll only use it to send people to my site.
Would be great to get any tips from people who use twitter this way, but all responses are welcome!