1. A gateway to achieve credibility and leadership role in the community:
Posting consistent fresh content makes your audience realize that your company is the real player in the market.
2. Your brand name reaches different boundaries:
Brand awareness is a key here and consistency helps you achieve that. Nowadays word spreads out quickly among your audience and if your content is updated on a regular basis it can penetrate many digital circles. I can certainly assure you of that!
3. Perfect way to increase traffic and improve SEO:
Search engines look out for quality and the frequency of your content posting which definitely can help to bump up your rankings if you adapt this practice for your marketing campaign.
4. Lead generation:
An excellent way to achieve that is to start a side blog and use it as a primary avenue to generate leads. According to some recent stats, B2B marketers have generated 67% more leads with regular blog posting than marketers who blog inconsistently.
5. An excellent way to engage with your audience:
In short it proves your loyalty with your customer because it makes the guy sitting on the other end of the computer to share with you any shortcomings at any time. This sense of reliance can easily be achieved by assuring your constant presence within the marketing circle.