I make jewelry, I am planning to start Instagramming and want to make sure that I have the right content strategy, so I thought that I'd ask you guys for advice.
If I were a ski brand, I guess I shouldn't just keep posting pictures of my skis, but rather pictures that convey the mountain sports lifestyle, right? People who are passionate about skiing will never get bored of seeing great photos around the themes of mountains
In my case, there is no such universe associated with the product. I can't imagine people wanting to watch pictures of jewelry every single day, and even though there are some nice pictures to be taken about what's around (the making, photo shoots, etc) it would also get boring pretty fast. Plus it would feel like I'm constantly trying to advertise and people hate that.
However I was thinking that there might be another way for me to reach out. I've noticed that quote boards seem to be very successful. So I was thinking of making text-based jewelry like the that piece I made below, and try to infiltrate quote boards like that. Because I figured that I get featured on one of these big quote boards I would get a lot of views, would I not?
If some experienced instagrammers could let me know their thoughts on this strategy, I'd be most grateful. Thanks.