Are Facebook Ads Worth the Cash?

by ColinB
11 replies
Im giving some serious thought to splashing the cash to advertise my business through Facebook. My business is small, but growing every month and relies on custom from my local city I order to keep ticking over.The options of paying for my page to be featured as a sponsored post in targeted customers feeds sounds fairly appealing. But given that I operate in a city of roughly 650,000 people, will my posts be lost in a market so big that the money spent on them will be futile? Have you guys any experience in trying to use Facebook to get the attention of potential customers in a saturated geographical market like mine? Is it worth the time, effort and above all, is it worth the cash?
#ads #cash #facebook #worth
  • You should definitely think about using ads, specially if you work in a big city, they key is to find a good segmentation mix that will allow you to get just to the right people, and not random persons who will probably not be interested in what you have to offer.
    Segmentation is very important, if you set an ad without the proper segmentation, Facebook will show it to random people, keep in mind that the ads system works under a gratification principle, it will always show you results, you have to make sure they will be the results you need.
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    • Profile picture of the author ColinB
      Originally Posted by Ignacio Jose Muruaga View Post

      You should definitely think about using ads, specially if you work in a big city, they key is to find a good segmentation mix that will allow you to get just to the right people, and not random persons who will probably not be interested in what you have to offer.
      Segmentation is very important, if you set an ad without the proper segmentation, Facebook will show it to random people, keep in mind that the ads system works under a gratification principle, it will always show you results, you have to make sure they will be the results you need.
      Hey Ignacio.

      Thanks for your reply, The information you have given me has given me plenty to think about. Ill definitely try to incorporate segmentation as I go forward. Being able to target specific people within my city is ideal. That's definitely answered my question and helped me to make a decision. Thanks again.
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  • Profile picture of the author Soulstreak
    Facebook is absolutely worth it if you are trying to target people locally. The clicks are cheaper than most places and you will be able to target so many people in your city. In fact, 650k is the perfect size audience for something like that in my opinion.
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  • Facebook ads are worth the cash but usually not for direct sales but for nurturing leads and getting those sales over time. People are not really in facebook to buy stuff but to connect with family and friends. Your display ads can get them interested enough to look into your website/landing page and hopefully sign-up for your newsletter or subscribe to you to get news on offers/promotions.
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    • Profile picture of the author ColinB
      Originally Posted by laminator machine View Post

      Facebook ads are worth the cash but usually not for direct sales but for nurturing leads and getting those sales over time. People are not really in facebook to buy stuff but to connect with family and friends. Your display ads can get them interested enough to look into your website/landing page and hopefully sign-up for your newsletter or subscribe to you to get news on offers/promotions.
      Hi Laminator Machine.

      Thanks for you reply. This makes perfect sense to me, I was questioning whether not marketing through facebook would have any real effect on my bottom line, I couldnt really see people logging onto facebook and at some point in their browsing time, decide to whip out their credit cards and buy something. I didn't think people were in that space while they were on facebook.

      But it makes perfect sense that it would pay off in the long run through putting your produce or company in the minds of relevant consumers and increase your mailing list etc.

      Thanks again for your input.
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  • Profile picture of the author adamcurran
    I've joined this forum because this is a subject that's of real interest to me too at the moment. While I'm still finding my way in the field I think paid Facebook ads are the way forward if you're looking to grow an audience or if you have something immediate like a one off event coming up. Using them to make sales on an ongoing basis I'm not sure about, but they look like a great idea of they're part of a one off campaign.
    Facebook used to show my posts to hundreds of people but in the past few months this reach has declined considerably. I guess making these changes to their back-end has meant that they've got to offer a paid solution which brings the same results.
    I'm really going to be stepping up my paid marketing with Facebook as I think that if you can get it right, the rewards will speak for themselves.
    In my age group, people's grandparents AND their children have Facebook these days, that's a really broad spectrum of the population, if paid advertising targets the right mix of those people, why wouldn't you?
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  • Profile picture of the author Morganlp
    To make facebook ads more effective, make sure to research your target market first instead of marketing to a large generic group (just based on age, location and etc). Try to find out the specific interests of your target market. What websites do they visit or what related products do they buy? This way you will be able to reach people who are more likely to spend money on your product or service.
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  • Profile picture of the author affspy
    FB Ads work especially if you put the right offer (service) in front of the right Audience.

    1-Identify your target market and talk to them with their language and slogan.
    2-Get their attention with a compelling image with a discount or free shipping or....
    3-Write a good Ad copy that states benefits to them.
    4-Send them to a landing page related to that product to increase conversions.
    5-Tag them with FB pixel to remarket/retarget them again for those who did not buy the first time.

    below is an ad for Fishers as an affiliate from Amazon ( $450 commissions). now imagine if it was my product.


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    • Profile picture of the author ColinB
      Originally Posted by affspy View Post

      FB Ads work especially if you put the right offer (service) in front of the right Audience.

      1-Identify your target market and talk to them with their language and slogan.
      2-Get their attention with a compelling image with a discount or free shipping or....
      3-Write a good Ad copy that states benefits to them.
      4-Send them to a landing page related to that product to increase conversions.
      5-Tag them with FB pixel to remarket/retarget them again for those who did not buy the first time.

      below is an ad for Fishers as an affiliate from Amazon ( $450 commissions). now imagine if it was my product.


      Hi Affpsy, Thanks a million for the reply. Very informative and verty demonstrative. I can see how I could use this template to apply it directly to my product. I have a very specific target market so that fact that facebook will allow me to target them and not waste too much time, energy or money reaching people who won't or cant buy my product is a huge benefit and a great resource.

      You're right about needing a compelling image or special offer, it seems that facebook users view content as completely disposable, scrolling through tons of posts without engaging in any of them. It's a big task to stand out and get the attention of facebook users, so I guess each ad needs to work hard to do so.

      My backgournd is in copywriting so I think I should be able to sort out point three without any great hassle. in fact its the only aspect of facebook marketing that I already have a firm grasp on.

      I never realized until recently that facebook marketing is based on conversions to landing pages, building leads and playing the long game, rather than making direct sales. It seems like a really valuable tool in this way and I'll be sure to make the most of it.
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  • Profile picture of the author affspy
    You are welcome.
    FB Ads and Google Adwords are only channels to drive traffic to your site. Your landing page or your site has to close that deal.
    As you can see from the Ad copy. I listed only the benefits of the product but after i showed them the problem and finally i showed them the outcome (Hapy in front of their friends and family).
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  • Profile picture of the author luciesmazanska
    I want to tell you that Facebook ads are worth as you are saying your business is growing so make it grow faster by using the means of marketing. You should definitely think about using ads, specially if you work in a big city, this is the key is to find a good segmentation mix .
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