Apart from having a fairly good presence on Google, who out there is using LinkedIn and getting leads, enquiries etc for their business?
I read in industry articles about 'explosive growth' and huge business capabilities however some of the time it feels like LinkedIn is becoming a social media platforms with Facebook-like posts.
To build my brand presence I've got the company profile page with logo etc, about section filled in, i'm a member of relevant industry groups, I post now and again (this could be my downfall), a showcase page to highlight my services.... I don't use advertising.. could this be the reason.
Don't get me wrong, I have plenty of leads and enquiries coming in from WOM, referrals and my website, I am just looking to focus on spending time on platforms and tools in 2017 that really work for my business.
Is it working for you - and if so, how much time are you spending on there.
I have a goal to focus on streamlining my time in the new year and not wasting it on platforms that are a black hole for my time.
I'm interested if LinkedIn works for you, be it if you are in SEO, web development, copywriting etc... I would assume each industry would have a different experience.