Im basically looking at every possible means to promote my business an in doing so Ive come across a little (but apparently not that little by any means) nook in the social media landscape. This nook is known as Pinterest.
I dont use Pinterest myself but my basic understanding of it is that it is like an online community where people create profiles and create thought boards on subjects that interest them, like cooking, yoga, architecture etc. These thought boards and their elements seem to be visually driven.
Im trying to figure out whether Pinterest would be a worthwhile tool to advertise and gain publicity for my business. My business provides a service, not a product and the service would not typically have a visual element to it, unlike for example wedding planning where the service has a highly visual element which would lend itself greatly to being marketed through a visual environment.
Has anyone out there had success marketing a business similar to mine on Pinterest? Could you explain the mechanics of the site and how using it may result in publicity or advertising for my brand, and what demographics use pinterest, for example, mainly women or men, what age, what income bracket and in which countries?
Is location specific and highly targeted marketing available on Pinterest similarly to Facebook or is Pinterest more of a get platform where participation itself gains you the publicity you might be working for? Thanks Guys.