Views are essentially the blood that keeps a Youtube account alive, here are a few things that can help you to get that blood pumping!
Make sure your content is appealing
Youtube is all about the content, and one of the reasons the content is so important here, is because People wont watch any video they dont find attractive, so you need to make sure your videos are, otherwise, no one will watch them, is that simple.
One of the things that are trending right now are tutorials and how-to videos, a lot of brands are using them to get views (Mcdonalds for example, recently released a video explaining how to make their famous sauce), this kind of videos is a good place to start your Youtube channel.
Emotional videos are also a good idea, if you create good content that gets to your audience feeling, the results will be amazing, no doubt about it.
Ask your audience to subscribe
One of the best ways to get more views is to ask your audience to subscribe to your channel. This helps make sure that they are aware of any new content you post and puts necessary pressure on you to post consistently. The easiest way to get your audience to subscribe to your channel is to provide a clear and simple call to action in some of your videos, you can notice that this is something all youtubers do.
Your viewers are engaged and looking for a next step when they finish watching a video, so provide them with one. However, you need to make sure that this subscribe request isnt coming across as a cringe-inducing beg, but rather a helpful suggestion.
The main thing to remember when youre trying to increase your YouTube views is discoverability. Your channel and videos obviously cant get the views they deserve if your target audience cant find your brands content. Organization plays a huge role in discoverability.
Your channel is a direct representation of your brand, and you want to make sure that customers see you at your best. Dont present them with a messy, disorganized YouTube experience.
You can create playlists, whether of your own original content or curated content from other relevant makers and brands, and help your audience find more of the videos they want to see.
Optimize your metadata
To get more views on your YouTube videos, think about how your target audience might discover your content. Ask yourself what kinds of keywords they would use when conducting a search, and what sort of video titles would they click on?
These are the questions you need to consider when filling in the metadata for your video to increase discoverability and views. Metadata includes the video title, description, tags, category, thumbnail, subtitles, and closed captions (if applicable). This information helps videos get discovered more easily, and adds important context to your content.
Here are some tips you can take into account when designing your metadata:
- Be short and sweet with your videos metadata. Instead of describing every component of your video, use a few words to sum up the main idea.
- Use subtitles and closed captions. These help broaden your audience to non-native language speakers and those who are hearing-impaired.
- Follow the rules and dont use clickbait tactics.
Youtube is a very important place for brands these days, but most brands are not using it properly, some of this tips can help you improve your channel and get more views.
What other tips would you add to the list?