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Teespring: Which type of conversion is possible?

by cowm4n
1 replies
Hi everyone, newbie question ahead

I've set up nearly everything for teespring, started my first campaign, set the Facebook pixel etc.

But I'm not sure what type of conversion I'm targeting when I set up a Facebook campaign.
When I create a new campaign, I can only choose the entry "Show Content" (or similar, it's not in English for me). When I select any other conversion, it says that there was no activity in the previous 14 days for this conversion.

I guess I want to track conversions that buy my shirt, or at least put it in the cart. How do I get there?
Or can I use the option, but it is just not optimized?

Edit: Ok...so I installed the Facebook Pixel helper and it shows me active Pixels for Page View and View Content, nothing else.
#conversion #teespring #type
  • Profile picture of the author andrewrush
    Hi there,

    You can't use the other options yet because FB didn't receive any data from Teespring and doesn't know who can be your potential buyer.

    When someones buys (or at least initiates checkout/add to cart) one of your shirts the pixel will see. Only after that can you choose the "initiate checkout" or "purchase" conversion event tracking.

    For testing your shirt I suggest you start with a PPE (post boost) campaign without link. You can add the image of your shirt and ask a question, etc. Boost it for at least $3 per day for 2 days and check the stats after that.

    WC or CTW is more expensive than PPE -- you should first know if the design is good, targeting is ok, etc.

    Good luck
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