Why you should NEVER buy Facebook likes - EVER.

ya also you are right thing but in some cases for a build a brand then it's really important and some business category it's like good results but it's hardly base on like 2% to 3% engagement. any tips for the increase engagement on facebook?

I'm on the opposite side of the fence here and think that buying Social Media followers can be a good business move if done correctly. I realise you are talking specifically about Facebook likes in the title, but Social Media likes/followers on other platforms are applicable for this too.

Sometimes, Social Media accounts can be hard to grow in the initial stages and not many people want to follow you. But, if they see that a decent number of other people are following your account, these same people will be more inclined to do so too. This is what's called the Sheeple Effect - No one wants to be the first to do something but will happily do that same thing if everyone else is.

I have a business account on Instagram in the dog niche for an ecommerce website and I also have a dog fan account which was created to promote the business account under the guise of Shoutouts.

I ran a test where both accounts would make the same posts and follow different people but of the same interests. Guess which account got the most followers and engagement? The fan one did. And, the business account would barely budge.

The reason I did the same posts was because people don't want to follow a business account if they are just posting business related pictures. So making posts as a fan account would should increase the amount of people who would follow. Well, it seems like they paid attention to the account and saw that it was a business and didn't want to follow it regardless of the same pics that were popular on the fan account.

I also had both accounts following the followers of two big ecommerce dog stores so they would be highly targeted and used the same hashtags but posted different images at the same time so people wouldn't see duplicates.

The fan account got 412 followers that week in comparison to the business accounts 7 followers. Yes, single digit. I pumped some followers and post likes into the business account because people weren't responding to those posts but were to the fan account.

After the followers and post likes got delivered I continued to post the same pics and following people and guess what? The business account started gaining traction and by the end of Week 3 it had almost 700 real followers.

Maybe it was the fact that people are less inclined to follow a business account and just prefer the fan ones which I definitely noticed from this. But, there was certainly a direct relation between the increase in engagement and followers I received and from real people after buying them.

I will note that I only did this when the account was new to give it a push in the right direction and have not done this since. I now run both accounts on software basically full-time and they get new followers while I sleep. I Just take them off the software once a week to make a few posts and promotions then put them back on.

I think that buying followers and likes can be great if you use it like I did to give a stubborn account a little push. But will not be good if you are expecting them to directly engage with you or increase your business.

But what about twitter? Same if we are talking about buying retweets? Harmful for brand or ok?

Completely false.

Likes lend to social proof.

I've built fan pages of 100k likes for about $500. These pages sell stuff to the respective niche.

I have over 50 profitable fan pages.

This is awful advice.

what about those being sold at fiverr, are those fake likes?

I think damage to the brand counts a lot over here because you don't want people following your page who have no interest what you're trying to convey. I have seen pages who started modestly and gathered real followers who appreciated their work.But with time, the greed to get more likes deviated the content towards more useless stuff. You start getting spams in your comment section and people who are willing to contribute something useful are phased out entirely. The key here is to remain patient and go with the flow. You will get the followers eventually.

I will buy facebook likes if it's via FB page promotion.

While I have never buy Facebook likes before but I understand that many people do so mainly for "make believe" and marketing tactics not that they are not aware that it doesn't work and ain't active followers.

I'd rather promote my offer rather than getting likes first. In my experience with facebook Ads, I have seen one of my FB page likes slowly multiplying despite the fact that I was only promoting my offer.

I don't remember, but I was getting like 60 likes per day in $3 while I was only showing them my offer.

Moral of the story: Sell and the likes will come along with it. Don't work the other way around.

Thanks
-J

I think you are right buying likes may be a waste of money as I have once experienced the same on my Facebook page that has more than 50,000 likes but anytime I post on the page I hardly get 5 people to be engaged with it. Buying likes really sucks

Thank you for sharing! I really appreciate it. I was actually planning on buying FB likes in the past, but was a bit skeptical with my decision knowing that I'm about to do something unconventional (so to speak). Now, I'm glad to have learned these things you mentioned and I would never attempt to buy FB likes again..

The main point is the fact that it's stupid to get likes. You're handing out money simply to damage yourself:

- When advertising to enhance your site content you'll also end up paying to indicate your post to fake users that won't engage and won't buy anything from you

- These fake accounts some day could end up spamming your Facebook page to advertise other people that paid to buy likes

- You could risk decreasing your general organic reach from the page by getting many fans that are not engaging along with it

You need to be more specific. What you're saying only applies to buying likes from outside of FB. Buying FB likes from FB is a strategy that every big company who markets on FB does.

Telling people to never, ever buy FB likes is bogus advice unless you clarify you're talking about paying someone other than FB for the likes.

Hey friends,
I need to make some clarification about my post concerning likes on Facebook. Getting likes are two different ways 1. By Facebook promotion 2. By outside facebook.
1. By Facebook promotion: My discovery is that Facebook is not converting well like before when things are new and fresh about Facebook, people get engaged nowadays on Facebook with entertainment things and the likes from them sometimes are not their true color that they really like your page and also advertising cost on Facebook is also increasing on a daily basis, people like Facebook page for fun nowadays and in the long run you will discover that the engagement is low and ultimately low return on your investments.I do recommend adding value and generate likes organically by sharing your Facebook page to relevant pages and brand yourself as an authority in your niche doing that will build trust and no matter how low your Facebook fan page likes you will be generating income. Organic generation of likes is the best.

2. Generation of likes outside Facebook: I totally dislike it because it cannot just work, engagement will be very poor

Well said. Cheers!!! Fake likes also harm your account image.

Don't DO It!

The cheapest ads is to your current fans... so unless they are your specific target audience, you will be wasting your hard earned money.

Have a great day!

I think buying some likes for a FB or IG page isn't a bad move to get started. The social proof will help as a building block to build a real following. On IG, it is a little bit more complicated because your page will need not only followers, but likes and comments on your posts.

I'm not sure if I have to agree. For example, I am going to like a Bruno Mars fan page and I see one that has 90k likes and the other with 20k, I will definitely follow the one that has more likes cause it looks more legit. That's just my opinion though.

This post raises some valid points, but I always tell people I work with it's okay to have a few bought likes starting out, because it assists marketing no one wants to follow a facebook page with fewer than 100 likes.