Some tips for Facebook cover photo
I'll give you some hints. Its a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.
Thats right, its your Facebook cover photo.
Since its one of the most noticeable parts of your page, its crucial that you follow Facebook cover photo best practices.
Whether youre using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important.
This are some interesting things you can do with your cover photo:
Follow Facebooks cover photo guidelines.
It seems like a no brainer, but obeying Facebook guidelines is crucial to your Facebook Page existing in the first place. Id highly suggest reading through the full Page Guidelines, but here are a few important things to keep in mind for your cover photo:
- Your cover is public.
- Covers cant be deceptive, misleading, or infringe on anyone elses copyright.
- You cant encourage people to upload your cover to their personal timelines.
Make sure your Facebook cover photo size is right: 828 px wide by 315 px on desktop, 640 px wide by 360 px tall on mobile.
You dont want to spend all this time designing a cover photo, only to have it look weird when you upload it to Facebook.
Make sure your cover photo will look fabulous from the get go by making sure its optimized for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile.
If you upload an image smaller than those dimensions, Facebook will stretch it to fit the right size, as long as its at least 399 pixels wide and 150 pixels tall.
Dont worry about the old 20% text rule, but still try to stay visual.
Back in 2013, Facebook removed any reference to the 20% rule on text in cover photos ... but that doesnt mean you should go wild with using text in your cover photo. The previous rule said that only 20% of your cover photo could be text. Personally, I thought that was way too restrictive for marketers, but the sentiment behind the rule was a good one.
If youre going to use text in your cover photo, keep that text concise. Your photo will be much more informative and engaging.
Keep the image simple, with a clear focal point.
Think of your cover photo as the portion of your Page thats above the fold. If its distracting or poor quality, people will be more likely to click off the page.
What kind of strategies have you used in your cover photo for attracting new likes? Im sure there are a lot of success cases among us!
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