Who's still using hashtags? Or are they a thing of the past?

34 replies
I'm curious if hashtags are still as effective as they once were.

A year or so ago they were all the rage and every social media post it seemed was packed with #bestholidayever or #jobgoals... it was pretty OTT.

I understand of their importance for categorisation on social media but are they as effective as they once were and do they bring tremendous value to your campaign?

I heard a stat way back that hashtags can double engagement, however I'm curious if they are still working at this level.

Anyone done any monitoring on this?
#hashtags #past #thing
  • Profile picture of the author Saul Carrillo
    Sometimes the WEIRDEST additions to a campaign can boost engagement/conversion rates. Hashtags are simply another split test for anyone curious to use them. Your only sure bet is to test yourself. You usually end up finding out interesting things that other people may not know
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  • Profile picture of the author Sam JTB
    I agree that some hashtags can be over used - it's all about using the correct ones.

    On Twitter there's always a list of the ten current trending hashtags.

    If you ever find any hashtags relevant to your ad campaign, use them and more people will see your tweets.
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  • Profile picture of the author johnben1444
    Hash tag is still in used. I don't think it's going to fade away just like that or easily. It's just another way people express something or want to keep a particular topic noticed and easily accessible.

    People use the hash tag in two different ways which I know of.

    1. To create a topic and also keep likeminded informed, way of expression, reach them, make it easy to be found.

    2. To tap into traffic that have gone viral, they use popular hash tag.
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  • Definitely still working. I've been using hashtags in my instagram campaigns and they've been working great.
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  • Profile picture of the author BradVert2013
    I use hashtags in my twitter posts because it's an easy way to get my tweets in front of more eyes. The key is not to use too many hashtags and to tweet content that's relevant to the hashtags you plan to use. But yeah, I think they're still pretty effective.
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  • Profile picture of the author Gambino
    Speaking specifically of Instagram... Yes.

    Although, using hashtags can increase exposure. I've found that the real goal is to grow your audience and then have your audience use your hashtag. Coke has done this very well with the whole #ShareaCoke hashtag. Basically, this lets your audience build a bigger audience for you.
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  • Profile picture of the author gingerninjas
    Thanks guys - It's interesting as I used to see hashtags galore on facebook and I don't see it as much.

    Whereas on Instagram it is still going gangbusters by the looks of it.
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  • Profile picture of the author customerblast
    Most hashtags won't make a difference however the others are right that sometimes if you use the "right" ones it can help boost you. Knowing which are the right ones is the challenge.
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  • Profile picture of the author writeaway
    If you're using them on IG or Twitter to 'hitch a ride' on trending tags, I'm afraid the ship has already sailed on that 'marketing trick'

    Seriously.

    Why? Conversion rates suck.
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    • Profile picture of the author gingerninjas
      [DELETED]
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      • Profile picture of the author Gambino
        Originally Posted by gingerninjas View Post

        Thanks Writeaway.

        I am sensing the fad is dying a slow death.
        Not at all on Instagram. However, Instagram is ideal for certain niches.

        Obviously, going straight from a post on Instagram with hashtags directly to sales will generate little to no sales. You have to use the hashtags the right way...

        To grow your audience and your reach and then generate sales down the line. I have a feeling the 'rule of 7' plays a factor. As your audience and reach grow... People see your brand more often and sales increase.

        Especially true when others are using your hashtag promoting you as opposed to you promoting yourself, as I mentioned above.
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  • Profile picture of the author hardworker2013
    Of course hashtags are still relevant, especially if it is one that is trending.
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    • Profile picture of the author gingerninjas
      Originally Posted by hardworker2013 View Post

      Of course hashtags are still relevant, especially if it is one that is trending.
      I'm just finding that people aren't using them as much across all social media channels.

      Like I said Instagram is the main one I am seeing them on really.
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  • Profile picture of the author davejarvys
    Secret with hashtags is to use targeted and active ones. Combine this with a post that would interest that market and you are on the right track.

    For my 10k tweet I used an appropriate image, call to action and three targeted and active hashtags.

    I'm not bothered about gimmicky ideas like trend jacking. The way I look at social media is that people are actively telling you what they are interested in.

    I'd be a fool not to listen.
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  • Profile picture of the author seogenius88
    Honestly I think only instagram are they really necessary anymore. Personally I always thought they look ugly and stupid.
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    • Profile picture of the author gingerninjas
      Originally Posted by seogenius88 View Post

      Honestly I think only instagram are they really necessary anymore. Personally I always thought they look ugly and stupid.
      So that wasn't just me

      I never really understood how they caught on, I know they are effective but I just thought they made the content so heavy and took away from the post a little.

      Keep it simple I say.
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  • Profile picture of the author jarvisteam
    It depends on the platform.
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  • Profile picture of the author wentzco
    I use hashtags constantly on Twitter but not on Facebook (only rarely) or Pinterest. I've seen others advise using hashtags on Pinterest so I "may" be making a mistake. I don't use Instagram.

    I try to use only 1-2 hashtags related to my tweet & find it definitely does get you more followers, list additions, favorites & retweets. I have noticed that some people retweeting have it automated & will retweet #hashtag tweets from a select group of people that they must have a list in their automation. I assume that many Twitter list adds also were automated.

    A tool I recommend is Hashtagify.me - Search And Find The Best Twitter Hashtags - Free to find similar hashtags to ones you would use. I also sometimes follow people who use various hashtags via the keyword follow option at CrowdfireApp.

    Now here is another opinion on hashtags - "We Looked At 137,052 Tweets & Found Out Hashtags Are Worthless" https://venngage.com/blog/hashtags-are-worthless/

    I think hashtags in some of the niches are better than others which may be to commonly used by everyone.

    #hashtags #warriorforum #worthatry #HaHa
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  • Profile picture of the author tmnsky
    Hashtags are still making me money. But yes, we're getting to diminishing returns
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  • Profile picture of the author Lannisterdoor
    Hashtags are not a thing of the past, in fact they have become such a part of our language that ignoring them or discarding them as an antique would be a huge mistake.

    I mean, look around you, HTs are everywhere, is not just people and brands using them any more, the media is using them as well (each TV show has its own hashtag these days).

    Hashtag have become a very important part of our language, like emojis, and we cant ignore them.

    I agree that some brand might be using them too much, but that doesnt mean they are over.

    Designing a good hashtag for your campaign can make a huge difference, specially if you are using calls to actions for appealing your audience.
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  • Profile picture of the author aizaku
    trending hashtags are still a great way to get some traffic to your tweets or pins..


    don't discard them just yet...


    that being said, dont abuse it either..

    -Ike Paz
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    • Profile picture of the author gingerninjas
      Originally Posted by aizaku View Post

      trending hashtags are still a great way to get some traffic to your tweets or pins..

      don't discard them just yet...

      that being said, dont abuse it either..

      -Ike Paz
      Ok, cool.

      It sounds like there are still working for a ton of you out there.

      Maybe I don't notice them as much and they blend into the background a little.

      I did see a lot of people OTT with them for a longwhile, it used to clog up posts and take away from what the key messages were. One with a CTA is ideal, but some people just put towns where they are, and comments - I saw one the other day that was '#grandmasrock - I have no idea how that was supposed to enhance the brand message
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      • Profile picture of the author JtotheP
        Actually I think #grandmasrock is a great HT especially if your target audience are women 65+. I used this exact HT and got 932 reactions, 43 comments and 117 shares on a Facebook post. I think this HT endears its brand to the target audience.
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  • Profile picture of the author Funtobesocial
    Yes they are still effective. It does depend on which social media platform you are on. Facebook is not good for using hashtags. Twitter and Instagram are great for using hashtags.
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    • Profile picture of the author gingerninjas
      Originally Posted by Funtobesocial View Post

      Yes they are still effective. It does depend on which social media platform you are on. Facebook is not good for using hashtags. Twitter and Instagram are great for using hashtags.
      Yeah, agreed.

      I don't Facebook was ever really that great to be honest due to the see more function.

      Personally I can handle them on Instagram but everywhere else they just don't work for me.
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  • When they were introduced they were used to highlight a trending campaign or social issue, etc and they have since come a long way. Although facebook was late to the hashtag game they have embraced it now. I agree that using the right hashtag at the right place will definitely boost your social reach however users/SMBs are misusing the hashtags by hijacking a trending hashtag to promote their own agenda or product or business which is ethically wrong but is still allowed on every social platform. This negatively impacts other users who are genuinely trying to reach like minded people but are limited because of this. I hope someone comes up with a solution to this #hijack menace.
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  • Profile picture of the author Don Mann
    I am still using #hash tags,with my Instagram account and they been working fine,for me. It might be what type of #Hash tags,you might be using to. To get likes and followers too.
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  • Profile picture of the author Clarence Chan
    Still working very well. Just don't overdo it
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Clarence Chan View Post

      Still working very well. Just don't overdo it


      What does that even mean?

      How could you possibly overdo hashtags?
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  • Profile picture of the author Morganlp
    I think hashtags are still a great way to extend the reach of your social media posts and they still help people find your content more easily. I can't even imagine a social media campaign without a good hashtag to invite people to join in the conversation around an event or product.
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    • Profile picture of the author HarleyKelvin
      When hashtags first started being used, it was an organic process.
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  • Profile picture of the author suhaimakhan
    Hashtags still work best for Twitter and Instagram. Therefore, it's not a thing of the past as it is very much in trend.
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  • Profile picture of the author ranjivkapoor
    Banned
    Hash tag is still used.. Im Using it..And It Works pretty good!! I use it for twitter post..
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  • Profile picture of the author socialluise
    I only use hashtags on Twitter and Instagram. I feel like hashtags belong there and make sense on these two platforms. Discovering new content or forming a community around tags works great on Twitter and Instagram.
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  • Profile picture of the author janbjorkman
    There are so many social media trends that one can be hard to remember over another. A hashtag is simply a word or phrase that’s hyperlinked (by putting # in front of it, like #smallbusiness) automatically. The hyperlink goes to all of the posts that other users, companies and pages have made public using the same hashtag. In addition, Google now counts hashtag searches, and if someone looks for your hashtag your post could pop up. You never know who might come by and want to look at all of the posts under a certain hashtag and see your post. The greatest thing about hashtags is that they are completely free to use.
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