Are you using UGC?
One of the challenges of being a social media manager right now, is that your accounts will be always demanding new content: every week you will have to be designing new images, making new videos, writing more and more content, and its really easy to ran out of ideas after some time.
Recently, ive been reading about User-Generated Content (our UGC), that a lot of marketers are using to avid inn activity when they ran out of ideas. Im sure you all know what UGC is, but lets see the Wikipedia definition just in case:
But how can we use UGC in our accounts? the first step is to make a solid call to action, asking your audience to generate some content related to your brand. For example, if your brand makes cups, you can ask your audience to make photos with the cups they have bought.
Once the UGC starts coming, now you can use it in a wide varieaty of ways, you can use some of the pictures to renovate your profile pictures, or to create new content, you can even use it in your website!:
You may think that one of the problems with this, is that these photos will not be of great quality, but that is not really a problem, its actually quite an advantage, I have read some studies lately that show the audiences have a better reaction to more regular and amateur content, and not the profesional photos.
I still havent been able to use a UGC strategy on the accounts I ran, im trying to convince my clients to do this, but until then, I would like to know if any of you ever used UGC in their social media.
Recently, ive been reading about User-Generated Content (our UGC), that a lot of marketers are using to avid inn activity when they ran out of ideas. Im sure you all know what UGC is, but lets see the Wikipedia definition just in case:
| User-generated content (UGC) is defined as "any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, digital images, video, audio files, advertisements and other forms of media that was created by users of an online system or service, often made available via social media websites". It is also called user-created content (UCC). The term and concept entered mainstream usage during 2005, having arisen in web publishing and new media content production circles. It is used for a wide range of applications, including problem processing, news, entertainment, advertising, gossip and research. It is an example of the democratization of content production; whereas during the 1970s and 1980s, traditional "gatekeepers" such as newspaper editors, publishers and news shows approved all content and information before it was aired or published, in the 1990s and 2000s, as media production through new technologies has become more accessible, user friendly and affordable to the general public, large numbers of amateur individuals are able to post text, digital photos and digital videos online, with little or no "gatekeepers" or filters. |
Once the UGC starts coming, now you can use it in a wide varieaty of ways, you can use some of the pictures to renovate your profile pictures, or to create new content, you can even use it in your website!:
You may think that one of the problems with this, is that these photos will not be of great quality, but that is not really a problem, its actually quite an advantage, I have read some studies lately that show the audiences have a better reaction to more regular and amateur content, and not the profesional photos.
I still havent been able to use a UGC strategy on the accounts I ran, im trying to convince my clients to do this, but until then, I would like to know if any of you ever used UGC in their social media.