Do you know how to create a good listening system if you dont have access to big data?
Social networks are not only a means of communication for companies, but also a means of expression for many users. And that gives you a competitive advantage, as they allow you to actively listen and understand what they want.
The content can be classified in 3 profiles:
Retuit or shared content.
Reply or comment.
The content is highly related to the interactions the users can have with your brand, there are three different levels of engagement you must know: