Facebook ads charges me for Reach though it should charge me when it converts
Hi guys, I'm trying to set up an ad for my Teechip campaign. I want the ad to be Website Conversion, when a purchase is made, that's when Facebook charges me.
I installed the pixel, someone bought a shirt and it recognizes the Purchase event, it shows that it is Active.
The problem is that I get charged for simple Reach, even though the conversion number is 0, I get charged a lot just for the React. What's the problem? Can you help me out? Thanks a lot!
I installed the pixel, someone bought a shirt and it recognizes the Purchase event, it shows that it is Active.
The problem is that I get charged for simple Reach, even though the conversion number is 0, I get charged a lot just for the React. What's the problem? Can you help me out? Thanks a lot!