Facebook ads charges me for Reach though it should charge me when it converts

by No Name0 0 replies
Hi guys, I'm trying to set up an ad for my Teechip campaign. I want the ad to be Website Conversion, when a purchase is made, that's when Facebook charges me.

I installed the pixel, someone bought a shirt and it recognizes the Purchase event, it shows that it is Active.

The problem is that I get charged for simple Reach, even though the conversion number is 0, I get charged a lot just for the React. What's the problem? Can you help me out? Thanks a lot!
#social media #ads #charge #charges #converts #facebook #reach
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