Many people give in to temptation and start to buy their followers at this point but the knock-on effect of this on your Facebook page and therefore your business, can be devastating. Here are a few things to do on a regular basis which will help you grow your following GENUINELY.
Choose a good cover photo.
As your page is shown in people's newsfeed it needs to be attractive, engaging, good quality, branded with your logo and eye-catching. The same goes for your profile photo although I always recommend that people just use their logo.
Post regular content.
There's nothing worse than someone who posts constantly for a couple of days and then nothing for weeks. Stick to a content schedule of one or two posts a day (depending on the size of your audience) and make sure you're consistent.
Mix up photos including quotes and memes that are relevant to your audience, blogs, vlogs, video content and articles relevant to your niche. Always keep your audience engaged and interested which will encourage them to share your posts this will increase your reach which will undoubtedly lead to more people following you.
Engage with key influencers.
Follow the pages of similar people in your niche, join their groups and comment and share on their posts. I think you can go a bit too far with this and end up looking a bot obsessive if you start writing on every post but its good to get your business name out there because if your content is good enough, they will then return the favour. They might even tech you a few things in the process.
Always respond to comments.
When someone comments on your posts, ALWAYS respond. People like to know that theres someone sitting behind the screen and its that interaction which will see you page spread throughout their friends list and so on and so forth.
It does take time to build a genuine following but the results far outweigh any time spent once you do get there.