Everything great with FB ads except no sales
For the past couple years we've been very frustrated with facebook ads. We can get targeted traffic(lots of it) way cheaper the adwords. The only issue is that we rarely make a sale. Running the same promotions on related forums will get us several conversions a day. The only thing that jumps out is that a very large percentage of FB visits have never been to our site before and mostly mobile. Any ideas on why no one on FB wants to make a purchase?
www.bradcooutdoors.com